Brief History of iOS and Android iOS came before Android 2007 vs 2008 Android targets consumers and app developers Many choices for Android phones larger market share 850 vs 147 Q1 2017 ID: 782674
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Slide1
iOS vs Android
Using the Gmail App.
Slide2Brief History of iOS and Android
iOS came before Android (2007 vs 2008)
Android targets consumers and app developers
Many choices for Android phones - larger market share
85.0% vs 14.7% (Q1 2017)
User experience index higher for iOS 7 vs Samsung
73.25 vs 57.25 (2013)
Slide3iOS and Android - Student Preferences
Bowen and Pistilli (2012)
Slight edge for Android (43%, iOS - 40%) - many devices
Next purchase will be iOS (49%, Android - 1/3)
Slide4Multiplatform Apps
Barea, Ferre, & Villarroel, 2013 - interaction design
Whatsapp and Skype - different across iOS/Android
Platform dependent - good for users, difficult for developer
Differences - navigation, settings and preferences
Gmail - Adapted cross platform (similar, follows platform conventions)
Slide5Factors affecting Usability Rating
Study by Lee, Lee, Moon, & Park, 2012
The design of the product matters - simplicity
User’s usability ratings can be affected by their loyalty to the brand
Slide6Research Goal and Hypothesis
Goal: To see what effect the operating system has on usability rating.
Hypothesis:
iOS will score higher in usability rating compared to Android regardless of task time.
Slide7Users/Participants
College students
iOS/Android users
Ideally 20-30 participants
Slide8Method
Task Analysis:
Users perform tasks to achieve goal(s)
Describe and break down task/task goals
Analyze demands on user
Conclusions, deductions, hypotheses, recommendations
Cognitive Task Analysis - GOMS
Slide9Method
Performed task analysis on iOS/Android Gmail app tasks
Used CPM-GOMS
Slide10GOMS
GOMS Model - predicts and models user behavior
Goals
Operators
Methods
Selection rules
CPM-GOMS - variation
Slide11Methods
CPM-GOMS
Dividing each task - cognition, perception, and motor
Time
SUS - System Usability Scale
10 question survey measured with a likert scale
Slide12Applying GOMS to Task
Goal: Archiving by sliding across email
Locate/see email (operator)
Slide across email with finger (operator and method)
See the “Message archived” popup (operator)
Prefer sliding across email because it is quick (selection rules)
Slide13Phone Model and App Version
iOS: iPhone 6s version 11.3.1
Gmail app version 5.0.180603
Android: Moto G First Generation version 5.1
Gmail app version 8.5.20.198487710.release
Slide14Tasks
Delete an email from inbox
Forward an email from inbox
Attaching a photo to email
Compose an email but not send it
Archiving an email from inbox
Slide15Starting Screen
Android
iOS
Slide16Deleting an email
Slide17Deleting an Email (iOS)
OR
Either tap on the sender icon or press down on email
Open up email by tapping on it, then tap the trashcan icon
1
2
Slide18Deleting an Email (iOS) - End Screen
“1 moved to Trash” message will appear at bottom of inbox. Do not tap “undo” - will undo action
Slide19Deleting an Email (Android) - Method 1(a, b)
Hold down email until UI turns grey
Or can tap sender icon to select email immediately
Tap trash can icon
1a
1b
Slide20Deleting an Email (Android) - Method 2
If email is opened (via tapping), tap trash can icon
Slide21Deleting an Email (Android) - End screen
“1 deleted” message will appear at bottom of inbox. Do not tap “undo” - will undo action
Slide222. Forward an email
Slide23Forward an email (iOS)
OR
1
2
Tap on the forward button on the bottom of the email
Tap on the three dot icon then tap on the forward option.
Slide24Forward an email (iOS)
Once email is opened, type in
recipient
and press send.
“Sent” message popup. Do not tap undo - will undo action
Slide25Forward an Email (Android) - Methods 1 & 2
Tap the vertical three dots
Tap the “forward” icon
Slide26Forward an Email (Android)
Type a recipient
Tap “send” icon
“Sending message...” popup
Slide273. Attaching photo
Slide28Attaching photo (iOS)
Participant may select photo that appears in the short cut or tap on the arrow for more photo options
Tap on the paperclip icon
Slide29Attaching photo (iOS)
Slide30Attaching photo (Android)
Slide31Attaching photo (Android) - from images
Slide32Attaching photo (Android) - from gallery
Slide33Attaching photo (Android) - from photos
Slide34Attaching photo (Android) - end screen
Slide354. Compose an email
Slide36Compose an email (iOS)
Tap on the pencil icon
Slide37Compose an email (iOS)
Type in the recipient’s email
Slide38Compose an email (iOS)
Type in the subject
Slide39Compose an email (iOS)
Type in a message
Slide40Compose an email (Android)
Tap red pencil icon
Slide41Compose an email (Android)
Type in a recipient
Slide42Compose an email (Android)
Type in a subject
Slide43Compose an email (Android)
Type in a message
Slide445. Archiving an email from inbox
Slide45Archiving an email (iOS) - Method 1
OR
Slide
across email to the left/right to archive
Slide46Archiving an email (iOS) - Methods 2 and 3
OR
Either tap on the sender icon or press down on email, then tap on the archive button
1
2
Open specific email then tap on the archive button
Slide47Archiving an email (iOS) - End screen
“Message archived” popup. Do not tap “undo” on popup - action will be undone
Slide48Archiving an email (Android) - Method 1
Slide across an email to the left/right to archive
OR
Slide49Archiving email (Android) - Method 2a + b
Hold down email until UI turns grey
Or can tap sender icon to select email immediately
Tap archive icon
Slide50Archiving an email (Android) - Alternative
Can tap on email to open it and then tap on archive icon
Slide51Archiving an email (Android) - End screen
“1 archived” popup.
Do not tap “undo” on popup - action will be undone
Slide52Timetable
Time (min)
Activity
0
User enters lab
5
User is given consent form
10
Practice round to be familiar with phone
15
User is given instructions on the following tasks that he/she has to complete
20
User is
completing
tasks
25
User is completing tasks
30
User is given the SUS survey and demographics survey to complete
35
User is given the debriefing form
Slide53Method of Collecting Data
Think aloud will be used
Time the tasks
Checklist