TRAINING Office of Communications amp Marketing Todays media landscape PrintOnline New Media Huffington Post Television Radio Social Media Blogs Facebook Twitter Pintrest Where people ID: 716855
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BROWN BAG WORKSHOP:MEDIA TRAINING
Office of Communications & MarketingSlide2
Today’s media landscapePrint/Online
New Media (Huffington Post)TelevisionRadioSocial MediaBlogs
FacebookTwitterPintrestSlide3
Where people get “news”
Source: Pew Project for Excellence in JournalismSlide4
Why work with the media?
Promotion of your scholarship or expertiseContribute to Georgia Regents
University and Health System’s reputationTell our storySlide5
Why work with Media Relations?
We are the spokespersons for the enterpriseWe have relationships with the media
We have experience with traditional and non-traditional mediaWe are knowledgeable about applicable state laws (Open Records Act, Sunshine Law)
We
vet media requests
We advise on
appropriate venues
and reporters
We are trained to handle crisis communications
We
are former members of the
mediaSlide6
Timeliness: Why it’s importantDeadlines are constantReply to media inquiries as
quickly as possible Expert’s obligation
Helps to develop reporter/expert relationshipsMedia outlets usually work together in which increases your chances of national & international exposureSlide7
Media Exposure: How do we get it?Responding to media
inquiriesMedia releasesExternal pitchesOp-EdsEstablished relationships with institutional experts
Public Relations Listservs
CrisesSlide8
RolesInterviewerReporters don’t work for usA good reporter
is: Balanced/HonestQuickA generalist
CuriousIntervieweeSlide9
What to do when a reporter calls you
Alert the Media Relations Department before scheduling a time to speak with the media. We will advise on how to proceed and assist in scheduling an interview.
We’ll ask the questionsIdentify the media outlet
What is the story about?
Who
else are they talking to?
Who is the right
expert?
What is
the
deadline?
Relax
– you’re the expert, remember?Slide10
What to do when a reporter calls youUSE LAYMAN’S TERMS!
Don’t “dumb down.”Lose the jargon
Tell it to your motherKnow your audienceDon’t assume any prior knowledge on the reporter’s partSlide11
SoundbitesRealize up front that reporters will use about 10 seconds of what you sayAnalogies and visual examples work well
Arm yourself with some keepers about your area of expertiseDull: Premature babies don’t have enough surfactant and may benefit from an endotracheal tubeKeeper: When babies are born premature, the sacs in their lungs stick together when they breathe in and out. By providing a natural lubricant, through a tube in their airway, we can fix that problem.Slide12
Bridging Know in advance what you are going to talk about and LISTEN CAREFULLY to questions
Find a way back to the point you want to makeExpand or narrow the scope of the question
Do not speculate. If you don’t know the answer, say so.Do not repeat false statements or “toxic” wordingSlide13
Don’t expect…To receive a list of questions prior to the interviewTo
approve the reporter’s story ahead of time, but you can offer to be available to fact-checkTo tell the reporter what he or she should write about
The headline to reflect the content of the storySlide14
On Camera AppearanceClothing & MakeupNo sunglassesNo
striped, checkered, plaid, or big printsConsider storing an extra jacket/tie in the office
Women, wear more makeup than you typically doPhysicalSpeak to the reporter (taped)Speak to the camera (live)
Avoid crazy eyes
Avoid swivel chairs
Sit up straight “puppet on a
string”Slide15
Dressing for TVWomenBright, flattering colors
Minimal jewelryFlattering makeupProfessional lookAvoid busy patterns
MenConservative colorsBlue dress shirtProfessional look
No busy patterns
ShaveSlide16
Quick TipsStand if you’re talking on the phone – it prevents multi-tasking, improves your breathing and you think better on your feetNOTHING IS OFF THE RECORD
!Try to avoid “No Comment”You can limit the time of the interviewSlide17
Media Relations Contacts Christen Carter, Directorchrcarter@gru.edu
706-721-5733Toni Baker, Medical College of Georgia
tbaker@gru.edu706-721-4421Danielle Harris, Hull College of Business, College of Education, & College of Math and Sciences
deharris1@gru.edu
706-446-4805
Denise
Parrish, Clinical
Affairs: Georgia Regents Medical Center and Children’s Hospital of Georgia
mparrish@gru.edu
706-721-9566
LaTina Emerson, College of Dental Medicine, College of Nursing, and College of Arts, Humanities, & Social Sciences
lemerson@gru.edu
706-721-4706
Jennifer
Scott,
Medical College of Georgia (student news), Research, and University Partnerships
jscott1@gru.edu
706-721-8604
Steven Uhles, Cancer Center
suhles@gru.edu
706-721-2335
Sharron
Walls,
College of Allied Health Sciences
shwalls@gru.edu
706-721-7955
GRU Paging Operator
706-721-3893
The operator will direct you to the on-call media relations representative (24/7)