PPT-Consumer Goods & Digital

Marketing Traditional Methods of Marketing We have builds Brands like Gold Spot Thumps Up Limca Maaza amp Citra Marketing is all about building Relationship with Consumers Gold Spot did it with Jungle . Samim . Unan. Aim- Article 1. In a view to public interest, . to protect the consumer in general. Health. Security. Compensation of losses sustained. Protection in respect of the environmental damages. Sales. . Directive. Fryderyk Zoll. Consumer . Sales. Article. 1. Scope. and . definitions. 1. The purpose of this Directive is the approximation of the laws, regulations and administrative. provisions of the Member States on certain aspects of the sale of consumer goods and. Trade-offs. Opportunity Costs. Trade-Offs. This is the decision making process that is occurring in your mind right now! . Am I going to pay attention to what Mr. . Nagelhout. is saying, or am I going to daydream? . Competition and . Consumer Act 2010. Benefits of the Competition and Consumer Act 2010. It incorporates a nationally-agreed set of consumer protections, the Australian Consumer Law (ACL), meaning there’s now consistency in consumer protection strategies across all Australian states. . Christian . Twigg-Flesner. Professor of Commercial Law, University of Hull. Email: . c.twigg-flesner@hull.ac.uk. . Overview. A few introductory . words. Two models for a “conformity with the contract” requirement. THEORY OF INDIVIDUAL BEHAVIOUR . 1 . THEORY OF . INDIVID. BEHAVIOUR. What is Microeconomics? . –Microeconomics deals with the behavior of individual economic units (consumers, workers, investors, owners of land, business firms etc.) as well as the markets that these units comprise . Stage 5 Commerce. Students learn about:. D. ecisions . affecting the quality of our . lives. C. onsumer . Financial . Business . Employment. Legal . Environmental . Students learn to. :. I. nvestigate . Unit 1 – Chapter 2. The Consumer. A consumer is a person who buys goods or services for his/her own use, not for resale.. This transaction involves rights, responsibilities and remedies, which are set out in law.. Topics. 1. Competitive consumer: preferences, budget sets, choices. Price and income effects.. 2. Firms: transform multiple inputs into outputs.. 3. Private ownership economy with initial ownership of goods and firms, markets, trades, prices, feasible allocation, . By Mary . Gurure. Livingstone, Zambia. 10-12 September 2013. The Fifth . Annual African Dialogue Consumer Protection Conference. CCC’s Legal Framework. Purpose. : . To promote and encourage competition by preventing restrictive business practices and other restrictions that deter the efficient operation of markets, thereby enhancing the welfare of the consumers in the Common Market, and to protect consumers against offensive conduct by market actors. (COMESA Competition Regulations (CCR), 2004 Article 2). . . Consumer Income – . The . amount . of . money a consumer has can . affect . their . willingness . to . purchase certain. . items.. Examples:. Normal good – Express . For . Men (Name Brand) . Objectives: . Upon completion of this unit students should be able to;. Define the concept of utility as basis of demand.. Define Marginal utility and diminishing marginal utility.. Draw indifference curve and individual demand curve.. A good is . excludable . if the supplier of that good can prevent people who do not pay from consuming it. . A good is . rival in consumption . if the same unit cannot be consumed by more than one person at one time. . Today’s Class Agenda. Why E-commerce is different . E-commerce business model . Business Model & Its Types . E-Commerce . Different types of e-commerce . E-commerce revenue model . Agenda . Key Concepts in E-Commerce .