Jordi Escuer Arroyo Maria Isabel Quero Anna López Cerdán Laia Navarro Irún Laura Pérez Guàrdia YEEF Young European Entrepreneurs of the Future DampJsoles dancing N joy soles Our product ID: 772738
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Jordi Escuer ArroyoMaria Isabel QueroAnna López CerdánLaia Navarro IrúnLaura Pérez Guàrdia YEEF – Young European Entrepreneurs of the Future
D&Jsoles(dancing N joy soles)Our product:Specific shoes protectors inside a brand innovated adapted sock.
D&JsolesObjective:Total relief of pain in ballet dancing.
Mission statementProduce joy.Everybody can start dancing.Get rid of your foot pain.
Our homemade prototype. Steps
Our prototype. StepsRaw materials: Resin 12€Insole 3€ 20€ Socks 5€
SWOT AnalysisStrenghts WeaknessBrand values: Diverse , innovative , caring quality Components adaptation Help people , it’s relaxing When worn for extended period of time the resin crescent may flatten . Opportunities Threats Developing market Gap in the market Huge potential for growth Consumer aceptanceOur main competitors are strong and can copy our productAn industrial cheaper version
Market and Competitors Our Competitors:- CAPEZIO: 27€ - SANSHA: 19€ - GAYNOR MINDEN: 8€ - INTERMEZZIO: 6€ Competitor analysis: · Toes kits. · Bits and pieces of crescents and toes protections but missing a pointe plus sole. · Less safety .
Target CustomersAll kind of ballet dancers can use this product (women, men or children).For amateur or professional dancers.
PromotionTrade shows, trade exhibitions or trade fair . Local ballet shopsGyms Ballet Schools Posters Magazines Facebook Twitter A website , a logo Online sales
Executive SummaryOur company: Ballfeet (S.L.)Our workers: - Manager: Maria Isabel Quero - Marketing: Laura Pérez Guàrdia - Treasurer: Laia Navarro Irún - Distribution: Jordi Escuer Arroyo - Secretary: Anna López Cerdán Local: Creu Alta Avenue N-12, Sabadell