Get in with the most dedicated and determined earlyadopters Beat the crowds Beat the boxoffice Beat everyone but the truly dedicated filmfanatics that cant bear to wait for the official release of the next big thing ID: 477739
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Preview screening package
Get in with the most dedicated and determined
early-adopters
Beat the crowds! Beat the box-office! Beat everyone but the truly dedicated film-fanatics that can’t bear to wait for the official release of the next big thing.
A preview screening sponsorship allows your brand to exhibit tent-pole movies two-to-three weeks before their general release and, in the process, become King of the Cinephiles – a benevolent higher being giving early adoptors that which they crave most.Screenings will take place once a month at top footfall sites, and give your brand the opportunity to communicate directly with their audience through experiential activity, solus reel space and incredible added value content like Q&As, filmmaker access etc.
What is Preview Sponsorship?
Why Preview Screenings?
The screenings themselves deliver a pure target audience by accessing ShowFilmFirst ‘s1.1million strong email database. The database can be cut by demographic, ensuring you’re message is 100% on-target all the time.Outside of the ShowFilmFirst ticketing mechanic (which ensures an 80% attendance rate) screenings will be promoted via exhibitor assets both on and off screen, as well as your own branded assets.
Give early adoptors what they most desire:
Exclusive early access.Slide2
The early adopters who will respond best to a preview offer tend to be ABC1, 15-34 and high frequency entertainment consumers. They are very active on social media and very social. This group represents 20% of all annual admissions in the UK cinema industry.
Asset
Est. Impacts
Gross Value (£)
Up to 4 mins premiumbranded content before all screenings
12,000*
Dependent on screen
size & exhibitor rates
30” ad before selected films
Buying Route Dependent
TBC
ShowFilmFirst Newsletter 1,000,000£14,000On Screen Transfer & Distributionn/a£6,700Total1m +Campaign dependentSource: * Based on 1 screening per month over 6 months, at 10 sites, within one exhibitor, average screen size of 200, **Excludes creative and production costs. GB TGI Q2 2013 / Rentrak Admissions / CAA Film Monitor Coverage & Frequency / CAA FAME 2012. PREVIEW SCREENING PACKAGETarget the hype-seeking early-adopters94% more likely for heavy cinemagoers to always tweet about going to the cinema, creating word of mouth social media ‘buzz’.1m Are on ShowFilmFirst’s members database, which can be split into targeted demographics, such as ABC1 25-44.InvestmentReaching the hype seekersOn ScreenUp to 4min solus content reel before all preview screenings.30” ad before selected films to highlight the sponsorship.OnlineAccess to ShowFilmFirst’s mailing list (can be targeted by desired audience). Exhibitor website amplification (to be arranged at exhibitor’s discretion)FoyerSponsor has the opportunity to utilise the foyer space through product demos, sampling, or simply POS on screening dates.£350,000 gross
6 month* package
investment
(inclusive of all production hard
costs**):