linkedin Andrea Barton and Liz Babiak Agenda About LinkedIn LinkedIn Stats How Algonquin Uses LinkedIn Connect with the College Build a Great Profile Expand your Network Discussion ID: 566113
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Putting your best foot forward on linkedin
Andrea Barton and Liz BabiakSlide2
AgendaAbout LinkedIn
LinkedIn
Stats
How Algonquin Uses LinkedIn Connect with the College Build a Great ProfileExpand your NetworkDiscussion
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Who’s on LinkedIn?
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Have you visited Algonquin’s Company Page?
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Imagine What We Can Do Togetherhttp://
youtu.be/3p9TqRA8APA
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About linkedin
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What is LinkedIn?7Slide8
What is LinkedIn?Social network for professionalsNot just for job seekers!
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Why Does LinkedIn Matter?
Strengthens and extends your network of trusted contacts
You control your profile, it’s
part of your digital footprint
Knowledge sharing + thought leader positioningProfessional affiliations
9Slide10
Digging Deeper — Who + Why?
Individuals
Employees
CompaniesPost-Secondary
Stay in touchConnect with colleagues + suppliers
Establish/build presence
Connect with alumni and potential students
Get referrals
Research via Groups
Share news
and events
Share news
and events
Industry news
Industry
news
Build
a community
Showcase alumni and official groups
Demonstrate expertise
Engage with followers
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LinkedIn Stats
Source:
Tech Vibes/
FixedSocial
300 million members worldwide
(200 countries)Slide12
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LinkedIn Stats
Source:
Tech Vibes/
FixedSocialSlide13
LinkedIn Stats13
Source:
Tech Vibes/
FixedSocialSlide14
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Source:
Tech Vibes/
FixedSocialSlide15
algonquin + linkedin
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How AC Uses LinkedIn — Company Page
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Highlight the College
Showcase AC events and accomplishmentsFacilitate connections
globallySlide17
How AC Uses LinkedIn — Careers
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Post exciting opportunities
Showcase AC’s cultureCareer profiles (coming soon!)Engage with followers
Recruiting effortsSlide18
How AC Uses LinkedIn — University Page
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Updates for potential students (Why Algonquin?)
Showcase AlumniNotableCareer pathwaysSlide19
Follow and Share Algonquin
Interact Socially with AC
Receive
status updates, jobs posted in your news feedShare AC’s updates to your network!19Slide20
Build a great profile
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Your Profile: The Basics
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Photo
Use a headshot—people want to connect with people
Current Title
Make sure it’s up-to-date
Headline
Sell your strengths/role
Summary
Narrative of key experience
Experience
List present/past jobs + other relevant experience
Skills
Key words + experienceSlide22
Your Profile: The Next Level
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Education + Awards
Keep it relevant Contact Info
Email, phone, Twitter, website
Add Rich
M
edia
Photos, presentations
Join Groups
Get connected and network
Recommendations
Ask + give
Endorsements
High-Five your network
Updates
Share articles, news, activitiesSlide23
Breaking It Down…23Slide24
Breaking It Down…24Slide25
Breaking It Down…25Slide26
Breaking It Down…26Slide27
Breaking It Down…27Slide28
Breaking It Down…28Slide29
Breaking It Down…29Slide30
Put Your Best Foot ForwardKeep your profile up-to-date
Treat it like your professional website
(Google will!!)Remember it’s more than a resume (but a resume nonetheless)Your chance to sell yourself and network30Slide31
Expand your network
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Expand your NetworkFind your connections
Past/present colleagues, suppliers, partners
Friends/acquaintances Can you vouch for them?
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Expand Your Network33
Personalize the Connection Invitation
“Great to meet you today”
“Hope you’re doing well”
“So glad we ran into each other again”
“Remember me?”Slide34
Expand Your Network34
Explore “People you May Know” screen after connection requestsSlide35
Expand your Network
Join Groups
Professional and personal interests, closed/open groups
Share updates and Engage
Establish your knowledge, comment on others’ posts
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Personal ConsiderationsWho will you connect with?
Which groups will you display
on your profile?
Who will you recommend?36Slide37
Wrapping upSlide38
Resources
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AC Social Media Hub
:About LinkedIn & Glossary
LinkedIn Products
LinkedIn Stats
Why Use LinkedIn?
LinkedIn in
HigherEd
Tips & Best Practices
8 Secrets to Building a Stunning LinkedIn Profile
Getting Started with LinkedIn Groups for Teachers