Sabre Airline Solutions eCommerce 02102012 1 Airline Solutions SabreSonic Web Customers 02102012 2 eCommerce customers needs 02102012 3 create a private economic relationship with the end customer ID: 765259
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Sabre Airline Solutions eCommerce 02/10/2012 1
Airline Solutions: SabreSonic Web Customers 02/10/2012 2
eCommerce customers needs 02/10/2012 3 . . . create a private economic relationship with the end customer . . . support a consistent customer experience — online and on the go . . . deliver a dynamic online experience based on airline customer unique attributes . . . have the control to manage airlines sites, maximize conversions and grow their brand
eCommerce customers needs 02/10/2012 4 . . . create a private economic relationship with the end customer . . . support a consistent customer experience — online and on the go . . . deliver a dynamic online experience based on airline customer unique attributes . . . have the control to manage airlines sites, maximize conversions and grow their brand DIFFERENTIATE
eCommerce solution - web, mobile and kiosk 02/10/2012 5 SabreSonic CSS Manages business processes and decisions Supports multiple user touch points (web, agency portal, mobile, kiosk, television, etc .) Device agnostic Templates with Customized Components Individual custom development performed for customers Enhance or differentiate the user experience Custom UI via The Service Engine Control your own user experience, or just certain aspects of it Integrate with 3 rd party content providers with ease Developed by Sabre or 3rd parties with Sabre consulting and engineering support UI Community Templates Configurable, interchangeable Community input to development roadmap Engine 3 Ways to Customize UI +
Technology strategy 02/10/2012 6 Full Service Airport & Res Agent Self Service Web, Mobile, Kiosk Sabre Touchpoints Airline & 3 rd Party Touchpoints Orchestrated Services Webservices (e.g. OTA2) Site Configuration Trip Booking & Servicing SabreSonic Customer Sales & Service SabreSonic Interact Trip Information Customer Management Reservations Shopping & Pricing Payments Merchandising The Service Engine is a platform exposing SabreSonic capabilities as orchestrated webservices Common services and controls enables Sabre and 3 rd -Party touchpoints – ensures consistent traveler experience Device agnostic, internal and external adaptation Enables protocols based on the consumer needs (SOAP, JSON, XML); Contracts defined with the OTA2 standard
Event Driven Rules Engine Abstract and consistent data model to represent the input information Rules based actions Flexible definitions of the business rules Power to build the fully functional solutions and applications 02/10/2012 7 Traveler Check in Read User profile Traveler birth date = today? Free bag coupon! Event: Data: Decision: Action:
Event Driven Rules Engine Abstract and consistent data model to represent the input information Rules based actions Flexible definitions of the business rules Power to build the fully functional solutions and applications 02/10/2012 8 Read Booking class Data: Read User profile Data: Read Check-in information Data: Read Frequent Flyer Status Data: Is booking class = Business? Decision: Is customer participating in FF program? Decision: Is this 2 nd or more incident for this customer? Decision: Is Frequent Flyer status > 100 Decision: Traveler baggage lost Event: Send the email with free upgrade Action1a: Propose the upgrade at the next check-in Action1b: Add free miles to the FF account Action2a: Offer upgrade coupon at the check-in Action2b:
02/10/2012 9 Thank you!