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Downloaded by: Tufts University. Copyrighted material. Downloaded by: Tufts University. Copyrighted material. Downloaded by: Tufts University. Co The Desired Brand Effect Stand Out in a Saturated Market with a Timeless Brand Affiliate marketing is a highly profitable online advertising method in which website merchants pay independent third parties to promote the products or services of an advertiser on their Web site. In other words, affiliate marketing involves posting a company s banner on your Web site or blog and attempting to send visitors to their Web site. If someone clicks on that banner or goes to that site and buys something, you will be paid a commission. While some affiliates pay only when a sale is made, some selling big ticket items like cars, credit cards, travel, and so forth have modified the model and pay for qualified leads. 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