PayU is a leading brand in the global payments space with operations in 18 countries Established a little over 3 years ago PayU India is the leading payments brand in the country PayU India provides t ID: 869485
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1 Introduction PayU is a leading brand i
Introduction PayU is a leading brand in the global payments space, with operations in 18 countries. Established a little over 3 years ago, PayU India is the leading payments brand in the country. PayU India provides the following products to its customers: 1. B2B Enterprise Payment Gateway 2. B2B SME Payment Gateway 3. B2C Checkout Option 4. B2C Semi - closed wallet A bout PayU Money PayUMoney is the consumer facing payments brand of PayU India. PayU Money provides services to both merchants and end customers. All 4 products mentioned in the previous section form a part of the PayUMoney product offering. Positioned as the better way to pay online, PayUMoney allows users to create their own accounts and then make payments using their credit card, debit card, net banking, reward points, PayUMoney loyalty points, and wallet balance. Using PayUMoney for the first time: Rs. 50 discount coupon for you PayUMoney has seen a splendid response from the users since its launch in Febr
2 uary 2014. To experience PayUMoney, you
uary 2014. To experience PayUMoney, you can use the coupon code: CASE50 while making online payments on Bookmyshow, Dominos, Foodpanda, Justeat, Tastykhan a , Ticketnew. The T&C an d steps to use this coupon can be accessed here: www.payumoney.com/payumoney50.html PayUMoney Merchant Acceptance PayUMoney is the most widely accepted payment method in the country today. More than 90,000 merchants across recharge, food, movies, travel, fashion, shopping, education, utility bill payments, and restaurants accept user payments via PayUMoney. Some of ou r key e commerce partners can be seen here: www.payumoney.com/partners.html PayUMoney User Value Proposition PayUMoney has four primary value propositions for its users. These are: 1. Faster checkout across the PayUMoney merchant network with the ability to store credit and debit card details 2. Instant refund in to PayUMoney wallet for refunded merchant payments (instead of ~15 days for normal credit/debit card, netbanking ref
3 unds) 3. Buyer protection – Se
unds) 3. Buyer protection – Service guarantee offered by PayUMoney that commits 100% dispute resolution between the user and the merchant, should there be any issues regarding the quality of product/service purchased 4. Rewards – Users get rewards in terms of instant disco unt and PayUMoney loyalty points when they make payments with PayUMoney. Currently, the se discounts range from 2% to 15 % on each transaction. P roblem Statement With diverse user sets accessing PayUMoney across 90,000 merchants (ecommerce, SME merchants, government and utility merchants), PayUMoney’s user base has grown at a rapid pace. We are specifically looking for participants to solve the below mentioned problems for PayUMoney. (Any 1) 1. Create a d esign for the customer retention program for PayU M oney – The challenge with PayUMoney’s business model is that users access PayUMoney from a diverse range of merchants ecommerce, SME merchants, government and utility merchants) and thu
4 s payment behaviour vary widely. (eg.:
s payment behaviour vary widely. (eg.: A user may do 10 recharge transactio ns in 2 months, but only pay their electricity bill once over the same period. The ticket size for a recharge is Rs. 160/ - while the same for a utility bill payment is Rs. 3000/ - OR 2. Define the audience for referral campaign for PayUM oney users – Un like o ther referral programs, PayUMoney does not w ish to expose its referral program to 100% of users, but to only those users who have exhibited si gnificant loyalty towards PayUM oney. The key to solving this problem is to devise a framework for identifying loya l users of PayUMoney (as these users have a high likelihood to refer PayUMoney) Best of luck! Win or lose, do not forget to use and share your CASE50 coupon ( www.payumoney.com/payumoney50.html ) while making your next online payment on Bookmyshow, Dominos, Foodpanda, Justeat, Tastykhana, Ticketnew. This coupon is exclusive to the readers of this case. We already feel you’re special