PowePoint 2 Fill out the notes page 3 Create a product with your table group that you can sell to the rest of your peers 4 Fill out the Creating a Product worksheet 5 Annotate your paragraph from last class ID: 169440
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1. Read through the PowePoint2. Fill out the notes page3. Create a product with your table group that you can sell to the rest of your peers4. Fill out the “Creating a Product” worksheet. 5. Annotate your paragraph from last class6. Membean (quiz next class)/WEIRDSlide2
Using Rhetoric Appeals and Advertising Techniques to Persuade an AudienceSpring Board 1.18English 1 PreAPSlide3
RhetoricTypical definition: “The art of persuasion”For our purposes: “Strategies for communicating effectively.”Thus, a newborn baby crying would not be an example of rhetoric; however, an older child whining to a parent to be picked up and carried is an example of rhetoric. Why?Slide4
Aristotle and RhetoricAristotle (a famous Greek philosopher) wrote a valuable book called On Rhetoric, also known as The Art of Rhetoric.This book remains one of the best studies of rhetoric ever performed.We will examine some of Aristotle’s concepts. Slide5
Aristotle’s Three AppealsAristotle defines rhetoric as “the ability to discover all available means of persuasion.” Successful persuasion requires knowledge of the target audience and their expectations.The three appeals available to rhetoricians are
Ethos
Pathos
LogosSlide6
EthosEthicalEthos are ethical appeals. Ethos tries to persuade by focusing on the credibility, qualifications or the character of the speaker.
Hint
Ethos is the root for words like
eth
ics and
eth
icalSlide7
PathosEmotionsPathos is an emotional appeal. Pathos attempts to persuade an audience by appealing to the senses and emotions. Political ads that show politicians kissing babies or shaking hands with the elderly often appeal to the emotions.
Also these appeals usually include statements with
vivid sensory details
, which awaken the senses and perhaps manipulate the emotions of the audience.
Hint
Pathos is the root for words like em
path
y, sym
path
y, a
path
ySlide8
Logos-Logic Logos is a logical or rational appeal.Logos attempts to persuade by leading readers or listeners down the road of logic and causing them to come to their own conclusions. Logical appeals state the facts and show how the facts are interrelated.
Ex
“60% of the time it works every time”Slide9
Let’s review…Turn to a shoulder partner and quickly summarize the three different rhetorical appealsEthosPathosLogosSlide10
Let’s talk…An advertisement that appeals to your emotions is….An advertisement that relies on the credibility of the speaker is…An advertisement that provides facts, figures, statistics, etc. is…. Slide11
Now let’s look at some advertisementsIf the advertisement uses ethos (ethical appeal) and relies on the credibility of the speaker STAND UPIf the advertisement uses logos (logical appeal) and provides facts, figures, etc. SIT ON THE GROUNDIf the advertisement uses pathos (emotional appeal) and manipulates your emotions PUT YOUR FOREHEAD ON YOUR DESKSlide12
Which type of rhetorical appeal is being used?Slide13
PathosSlide14
Which type of rhetorical appeal is being used?Slide15
EthosSlide16
Which type of rhetorical appeal is being used?Slide17
LogosSlide18
Making Connections to Advertising TechniquesBandwagon: intends to make the target audience feel left outAvant-garde: intends to make the target audience feel “hip” Testimonials: uses a specific spokesperson to endorse product
Facts and Figures
: statistics, percentages, and numbers
Transfer
: associates good feelings with the product
Pathos & Logos
Pathos & Logos
Ethos
Logos
Pathos Slide19
Discuss with a partner…Turn to a partner and summarize the different advertising techniquesBandwagonAvant-gardeTestimonialsFacts and FiguresTransferSlide20
Let’s reviewYou should buy this product because everybody else has it. If you don’t buy it you won’t be cool.You should buy this product because it is 99.99% effective. You should buy this product because even President Obama uses it!You should buy this product because it will make you feel warm and fuzzy on the inside. You will be so hip if you buy this product because you will be the first to have it.Slide21
Your Assignment…In your groups, construct a product to market to your peers. You may only use the tools provided in the bag you choose. Be creative! Examples: an accessory, a cell phone case, a gadget to do your homework for you , etc.Slide22
Let’s look at some advertisementsBandwagon-1 fingerAvant-garde-2 fingersTestimonials- 3 fingersFacts and figures- 4 fingersTransfer- 5 fingersSlide23
Which Ad. Technique is being used and why?Bandwagon-1 Avant-garde-2Testimonials- 3 Facts and figures- 4Transfer- 5 Slide24
Avant-GardeSlide25
Which Ad. Technique is being used and why?Bandwagon-1 Avant-garde-2Testimonials- 3 Facts and figures- 4Transfer- 5 Slide26
BandwagonSlide27
Which Ad. Technique is being used and why?Bandwagon-1 Avant-garde-2Testimonials- 3 Facts and figures- 4Transfer- 5 Slide28
TransferSlide29
Which Ad. Technique is being used and why?Bandwagon-1 Avant-garde-2Testimonials- 3 Facts and figures- 4Transfer- 5 Slide30
TestimonialSlide31
Which Ad. Technique is being used and why?Bandwagon-1 Avant-garde-2Testimonials- 3 Facts and figures- 4Transfer- 5 Slide32
Facts and figuresSlide33
Your AssignmentYour table group will construct a product to sell to your classmates using only the supplies provided for you in the “gobble gobble” bags. (think homework helper, cell phone charger, etc.)Slide34
Your Assignment…In addition to your product, you will create a print add to promote the product. Incorporate at least 2 of the rhetorical appeals in your print add, as well as the corresponding advertising techniques. Make sure they are easily recognizable!!Fill out the “Creating a Product” worksheet Slide35
Here’s the catch…It might be beneficial if you assign each person in the group a specific job. You will only have 30 SECONDS to present your product to the class. The table group who creates the best product wins a prize! You will present your products next class. Leave your products on the back podium and turn in your “Creating a Product” worksheet to the box. Slide36
Remember:Your group is trying to sell your product to your classmates. Think about what teens your age are interested in.You are presenting this to the class; do your best!Next class, each group will vote for the product they are most likely to buy, and that group will win a prize