trends CEO Allegro Group Grzegorz Wójcik Topics for Ennovation Topics for Ennovation Business Models C2C b 2C B2C Whats on sale Digital content Virtual goods amp services Variety of Goods ID: 426144
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Slide1
e-commerce trends
CEO Allegro Group – Grzegorz WójcikSlide2
Topics for E-nnovationSlide3
Topics for E-nnovationSlide4
Business Models
C2C
b
2C
B2CSlide5
What’s on sale?
Digital content
Virtual goods & services
Variety of GoodsSlide6
Follow the Consumer
E-
E-COMMERCE
VALUE CHAINSlide7
How to act in E-commerce
Customers’
d
ecision
-making process
Selection & availability
Price
Trust / safety
Transaction
Fulfilment
/ delivery
Payment
Customer Support
QualitySlide8
Topics for E-nnovationSlide9
BRANDS ONLINE
1Slide10
Learn from designersSlide11
Online presence
Facts
Own website
is not enough
Your product catalogue must be with rich content
Value your customers’ recommendationSlide12
Introduce your brand
Facts
Online presence brings value to your brand
Discount deals are just offline routine
Look for commerce targeted trafficSlide13
“Social” customer careSlide14
Lead generationSlide15
Delivering e-transactions
Be smart
Great website usability brings
convertions
Distribute your products with partners (high traffic consumer destination sites)
Transaction is just the beginning
–
now you need to deliver it
Slide16
MOBILE EXPERIENCE
2Slide17
Speed of transformation
Source: Gfk PoloniaSlide18
What is mobile commerce?Slide19
Online & Offline
Source: The Mobile Movement Study, Google/Ipsos OTX MediaCTSlide20
Payments… and trust
3Slide21
Topics for E-nnovationSlide22
Online habitsSlide23
B2C transformation in CEE
7 500 000 000 PLN
Value of items sold
281 000 000
Deals
offered annually
87%
of all items are offered in
F
ix price [Buy Now!]
13 535
033
Registered users
Source: Allegro Group
In 2010:Slide24
Cools facts from Allegro
Source: Allegro Group
24 798 Iphones
215 115 Laptops
68 452
Tv screens
200 305 Software
In 2010:
were
sold.Slide25
Cool facts from Allegro
3s a household accessory
4s a car part
4s a beauty product
4s a GSM accessory
Every
…
…
is
sold.
3s a wedding invitation
28s a condomSlide26
Fashion is trendy…
Top categoriesSlide27
Offline → OnlineSlide28Slide29