PDF-LQNOHRWDUGVWDQNWRSVWOH HDWKHUEDOOHWVOLSSHUVLQSLQN DOOH
Author : min-jolicoeur | Published Date : 2014-11-24
brPage 1br 57479573473LQN57347OHRWDUGV5734757355WDQN57347WRS57347VWOH 5747957347HDWKHU57347EDOOHW57347VOLSSHUV57347LQ57347SLQN 5747957347DOOHW57
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LQNOHRWDUGVWDQNWRSVWOH HDWKHUEDOOHWVOLSSHUVLQSLQN DOOH: Transcript
brPage 1br 57479573473LQN57347OHRWDUGV5734757355WDQN57347WRS57347VWOH 5747957347HDWKHU57347EDOOHW57347VOLSSHUV57347LQ57347SLQN 5747957347DOOHW57. OBJECTIVE. Launch new Lynx Apollo. . STRATEGY. To celebrate the launch of Lynx Apollo we were set a stratospheric brief. Make one ordinary guy the ultimate chick magnet hero and send him to space. It was the biggest and most ambitious launch in the brand’s history.. .. The . campaign featured on TV, making the BBC’s 1 o’clock news, with press articles & online videos including the BBC, Guardian, Telegraph and Mail. . Crucially. , sentiment was almost entirely positive – with 92% of online conversations about the campaign being favourable.. Results. Of the . people exposed to Aldi’s DOOH ad, 80% hadn’t seen the Press ad. .. Top of Mind Brand Awareness was 35% higher than Press readers. .. 2 . in 3 people who recalled the ad spontaneously . Results. 2,797 games were played over the week. , for a total of . 5,594 minutes of gameplay. . This constitutes 68% of the total time that both shopping centres were open – incredible levels of engagement!.
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