Organizational Development ConsultantResource Development Habitat for Humanity International 8004224828 x 5265 acwattshabitatorg Part 1 Who will support your mission PROSPECTING AND CULTIVATION ID: 534331
Download Presentation The PPT/PDF document "Ann Charles Watts, CFRE" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Slide1
Ann Charles Watts, CFRE
Organizational Development Consultant—Resource DevelopmentHabitat for Humanity International800-422-4828 x 5265acwatts@habitat.org
Part 1: Who will support your mission?
PROSPECTING AND
CULTIVATIONSlide2
What, specifically, do you hope to take away from this session?Slide3
Develop Case
Prospect Research &
Identification
Cultivate & Consult
Solicit
Steward
Raise Awareness
Basic Fundraising CycleSlide4
Universe of Prospects
First-time Donors
Upgraded Donors
Major Donors
Capital Campaign Donors
Planned Gift Donors
Donor PyramidSlide5
Develop Case
Prospect Research &
Identification
Cultivate & Consult
Solicit
Steward
Raise Awareness
Universe of Prospects
First-time Donors
Upgraded Donors
Major Donors
Capital Campaign Donors
Planned Gift DonorsSlide6
Repeatedly asking a donor for gifts without taking them through the full fundraising cycle causes:
FatigueIsolationAttritionSlide7
Instead, invite the donor to join you on the affiliate’s journey, and witness what happens when you work in partnership with one another.Slide8
Who are our affiliate’s the best prospects?
Our Donors(and volunteers)Slide9
Understanding a donor’s motivation for giving will help you keep them coming back.
Why do your donors give to you?How are churches and corporations different from individual donors?How are they the same?Slide10
Prospect Rating Made Easy
FrequencyRecencyMonetary
There are many ways to rate prospects. Some affiliates hire firms to do it for them. Others do it themselves. One simple scoring method is. . . Slide11
Where to Find New Donors
What does it mean to have a linkage?What is ability and how do we know if a prospect has it?How can we determine interest?
L
inkage
A
bility
I
nterestSlide12
Ann Charles Watts, CFRE
Organizational Development Consultant—Resource DevelopmentHabitat for Humanity International800-422-4828 x 5265acwatts@habitat.org
Part 2: How will you get the most from your donors?
PROSPECTING AND
CULTIVATIONSlide13
We must stop thinking of fundraising asSlide14
As fundraisers, we’re seeking partners to make the world a better place!Slide15
How do
we see our donors?Think of them in terms of their money, and we won’t keep either for very long.Slide16
Listen to them. Get to know them personally. Consider them
(not their money)
valuable partners in the mission, and
we’ll do
great things together for the cause!Slide17
Give donors what they want
Prompt, personalized acknowledgement of their giftsConfirmation that their gifts have been set to work as intendedMeasurable results on their gifts at work prior to being asked for another contribution- Penelope BurkSlide18
Saying Thank You
What are some of the ways you say “Thank You” at your affiliate?Ready for a little friendly competition?Slide19
If it matters, it MEASURES!
What do you measure when it comes to fundraising?Slide20
QUESTIONS?Slide21
Ann Charles Watts, CFRE
Organizational Development Consultant—Resource DevelopmentHabitat for Humanity International800-422-4828 x 5265acwatts@habitat.org
PROSPECTING AND
CULTIVATION