PPT-Funeral for a Brand: How Trademarks Become Generic

ESCALATOR PILATES CELLOPHANE ASPIRIN THERMOS Trademarks 101 A word name slogan symbol design or other designation that identifies and distinguishes the source of a product or service In other words the relevant consumers must recognize the mark as distinguishing the goods or services of one party from those of others. How Trademarks Become Generic. ESCALATOR. PILATES. CELLOPHANE. ASPIRIN. THERMOS. Trademarks 101. A word, name, slogan, symbol, design, or other designation that identifies and distinguishes the source of a product or service.. Tracey Murray. Griffith Hack Consulting. What is Intellectual Property?. Intellectual property is an asset - but not what is . known as a ‘tangible asset’, such as tanks. , sheds, trucks, etc.. It is termed an ‘. Laws. CRA-UD 2013-2014. Intellectual property. 2. Framework. 3. Patents . Monopoly . granted to the . inventor. . monopoly . of working for 20 . years, -. in . exchange for the disclosure of the . invention. Things you should know. Purdue brand direction . –. September 2017. Purdue brand direction . –. September 2017. Welcome and Introduction – Julie Griffith. The Purdue Brand – Mark Craft. Academic and Non-Academic Brands – Emily Blue. HERE’S . WHY …. 1. Top Ten Reasons Why Business Owners Should Care About Trademarks. Trademarks:. are encountered by everyone. influence consumers and help products or services stand out. create a brand identity for the business. A challenging field – . Numerous diagnosis. 12,000,000 children – infants through 18 y/o nation wide. 5,000,000 suffer severely. Serious depression affects 1 in 50 children. Suicide 3. rd. leading cause of death 15-19 years old. Drugs (AEDs). Mitra Habibi, PharmD. Clinical Pharmacist, Clinical Assistant Professor. College of Pharmacy. University of Illinois at Chicago. Antiepileptic Drugs (AEDs). The first AED, Phenobarbital was discovered in 1912. Bacteriostatic vs. Bactericidal. Bacteriostatic. Allows the body’s natural defense mechanisms to have time to destroy microorganisms by inhibiting bacterial growth.. Bactericidal. Kills the bacteria.. Brand Name® (generic name). Medication Use Evaluation. Pharmacy & Therapeutics Committee. Presenter’s Name. Presentation date. Insert Your Organization’s Logo Here. Background. FDA approval date and indication . Generic. . drugs. It’s. . possible. to produce . generic. . drugs. . once the period of ‘exclusivity’ on the reference medicine has expired . . Tipically. . 10 . years. . from the date of . • • • • 1 en thoroughly tested to ensure the ugs. Testing also proves that the rand name drug.d developing a new drug before plies for a patent on the drug so that usually afte s diclofenac/misoprostol ( A rthrote c )naproxen/lansoprazole (Prevacid NapraPAC)Immediate-Release OPIOID Analgesics/CENTRALLY ACTING butalbital/codeine/APAP/caffeinebuprenorphine (Subutex)butalbital/ Generic Drugs…real medicines at high quality, low cost What Is a Generic Drug? A drug patent gives a drug company the sole right to sell a new drug. The company sells its new drug under its own BRAND MEDICATIONS What are generic drugs? A generic drug is a chemically equivalent, lower - cost version of a brand - name drug, costing 30 - 80% less! A brand - name drug and its generic version mus