PROGRAM OVERVIEW December 2015 ABOUT OREGON WINE OREGON WINE FAST FACTS 18 AVAs 676 Wineries 1027 Vineyards 72 Varieties 58 Pinot noir 33Bn contribution to Oregon economy pa ID: 542898
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Slide1
OREGON WINE MONTH MAY 2016– PROGRAM OVERVIEW –December 2015Slide2
ABOUT OREGON WINESlide3
OREGON WINE – FAST FACTS
18 AVAs 676 Wineries
1,027
Vineyards
72
Varieties (58% Pinot noir!)
$3.3Bn contribution to Oregon economy p.a.Responsible for >17,000 Oregon jobsSales have increased 39% globally in past 3 years
In 2014, Oregon growth outpaced category growth in value AND volume, selling at 2.3x the average price per 750mL.
Source
:
Nielsen Total US
xAOC
+
Liq
Plus
52WE 01/03/15Slide4
In Oregon, we focus on small-batch, high quality winemaking with a positive impact from vine to bottle.OREGON’S COMMITMENT TO CRAFT, QUALITYAND ENVIRONMENT
70% of Oregon wineries produce less than 5,000 cases per year
45%
of Oregon vineyards are
certified
sustainable
51%
of
winegrapes
crushed in Oregon are estate farmedSlide5
OREGON’S WORLD-CLASS WINEMAKINGIn 2014, Oregon produced 0.15% of wine globally.
… and Wine Spectator awarded 12.5% of its 90+ scores to Oregon wines.
“
What
makes the wines so good?
Start
with the vines which seem to like Oregon's combination of soils and climate.
Growers
and winemakers have climbed a steep learning curve, largely while sharing their expertise with one another.
They
learned how to coax the character and personality from grapes capable of greatness
.“
Harvey
Steiman
, Slide6
OREGON WINE MONTH 2016CONSUMER OUTREACHSlide7
“Wildly Sophisticated, Properly Oregonian” advertising campaign tells stories of real Oregon winemakers Builds the message of the commitment to handcrafted wine, sustainable farming and the resulting quality that defines Oregon wineBelow are the 2015 advertisements; there will be two new print ads, coming soonRadio programming and social media will be used to share a greater variety of stories from around the state
OREGON WINE MONTH 2016 CAMPAIGN
2015 CAMPAIGN –
NEW ADS
COMING SOONSlide8
OREGON WINE MONTH 2016 MEDIA PLAN MULTI-CHANNEL
PRINT, ONLINE, RADIO AND SOCIALMULTI-STATEOREGON AND WASHINGTON FOOTPRINTTARGETED OUTREACH
HIGH END WINE CONSUMERSSlide9
Events calendar, consumer sweepstakes and more information about Oregon Wine Month is hosted on www.oregonwinemonth.orgAll advertising, including digital ads,direct consumers to the website
All accounts are invited to list their Oregon wine events (tastings, dinners, etc.) on the consumer events calendar. Visit industry.oregonwine.org News & Events Submit a consumer eventOREGON WINE MONTH 2016 CAMPAIGN HUBSlide10
OREGON WINE MONTH 2016DISTRIBUTOR PROGRAMSlide11
OREGON WINE MONTHREP OF THE YEAR CONTESTTwo distributor reps – one on-premise and one off-premise – will be recognized as
Oregon Wine Month Rep of the Year based on performance during May. Winners will be chosen from among nominations received before June 15, 2016. Each receives their own Wildly Sophisticated, Properly Oregonian print ad, which will run in the Oregon Wine Press in fall 2016.
ALL distributor sales reps are eligible and ANYONE can submit a nomination! Information on how to nominate coming soon.
2016 DISTRIBUTOR PROGRAM
CONGRATULATIONS
Candice LaTourette and Kelly Dougherty
of Young’s Market Company,
2015 Oregon Wine Month Reps of the Year! Slide12
OREGON WINE MONTH 2016POINT OF SALE MATERIALSSlide13
Case Cards and Posters8.5 x 11 case cards with scored flap for inserting between cases in stack11 x 17 posters in graphic and photographic styleGraphics to be updated in 2016 – same style, different peopleOREGON WINE MONTH POS MATERIALS
2015 CAMPAIGN –
NEW POS COMING SOONSlide14
Skewer Cards and Neck Hangers4.25” x 5” cards for education and quotes from wine writersNeck hangers in two versions plus customizable versionOREGON WINE MONTH POS MATERIALSSlide15
OREGON WINE MONTH POS MATERIALS
Customizable menu inserts and table top feature cards
OREGON BY THE GLASS SPECIALS
Argyle
2011 Vintage
Brut $7/
gl
Phelps Creek
2013 Estate Pinot Gris $7/
gl
Stoller
2012 Reserve Chardonnay $8/
gl
Brandborg
2011
Benchlands
Pinot Noir $8/
gl
Winderlea
2012 Dundee Hills Pinot Noir $9/
gl
Seven Hills
2012 Cabernet Sauvignon
$9/
gl
Slide16
Point of sale graphics will be available to download on the Oregon Wine Month toolkit by the end of February All wholesalers are welcome to download for in-house printingDistributors in Oregon
can contact Jess Willey at the Oregon Wine Board to receive information about ordering POS materialsPrinted materials will be delivered before April 15OREGON WINE MONTH POS MATERIALSSlide17
For more information or with questions,contact Jess Willey: winemonth@oregonwine.org