Photo by Byron Huart Economic Impact Key Results Total economic impact of New York Citys cruise industry in 2014 was 1968 million Passengers and crew spent an estimated 1374 million ID: 670036
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Slide1
2014
Economic Impact Study
Photo by Byron
HuartSlide2
Economic Impact
Key Results
Total economic impact of New York City’s cruise industry in 2014 was
$196.8 million
Passengers
and crew spent an estimated
$ 137.4 million
while ashore in 2014Embarking Passengers: $113.5 millionTransit Passengers: $ 4.5 millionCrew: $ 19.4 millionOverall, average spending per passenger & crew was $228Highest among all continental US ports (2nd only to Honolulu)Passengers with an overnight stay spent an average of $456 during their two-night stay$195 for lodging$94 for food & beverage
NYCruise 2014 Economic Impact StudySlide3
Cruise Passengers
While total passenger arrivals declined by 2.8% in 2014, they have increased by 35% from 2009 to 2014.
NYCruise 2013 Economic Impact Study
NYCruise
2014 Economic Impact StudySlide4
Ship Calls
After increasing by 48% from 2009 through 2011, total cruise ship calls have fallen by 24% through 2014 as newer and larger ships have been deployed in New York.These new ships include the Carnival Splendor and Norwegian Breakaway.
These two ships have 4,000+ capacity and accounted for 46% of the calls and 63% of passenger embarkations in 2014.
NYCruise
2013 Economic Impact Study
NYCruise
2014 Economic Impact StudySlide5
Passenger Spending
While declining by 2.7% in 2014, passenger and crew expenditures in New York have increased by 46% from 2009 through 2014.
NYCruise
2013 Economic Impact Study
NYCruise
2014 Economic Impact StudySlide6
Estimated Passenger Spending
Category
Overnight stay
No overnight stay
Total
F&B at Restaurants & Bar
$22,206,873
$603,787
$22,810,660
Taxis/Ground Transport
$8,149,528
$493,588
$8,643,116
Watches & Jewelry
$1,473,247
$1,558,024
$3,031,271
Clothing
$9,392,160
$954,771
$10,346,931
Entertainment/Night Clubs/Casinos
$4,650,371
$351,851
$5,002,222
Parking
$1,868,430
$582,321
$2,450,751
Museums & Galleries
$4,459,157
$310,030
$4,769,187
Other Purchases
$3,897,972
$163,592$4,061,564Accommodations$46,166,982-$46,166,982Tours$5,490,804$732,771$6,223,575TOTALS$107,755,524$5,750,735$113,506,259
Pre- and Post- cruise stays: $107.8 millionNo overnight stay: $5.8 million
Spending by embarking passengers was overwhelmingly dominated by those with pre- and post-cruise overnight stays.
NYCruise 2013 Economic Impact Study
NYCruise
2014 Economic Impact StudySlide7
Estimated Passenger Spending
Transit passengers were estimated to have spent an average of $174 per passenger and a total of $4.5 million98% of transit passengers were estimated to have disembarked and visited NYC
Category
Transit
F&B at Restaurants & Bar
$506,462
Taxis/Ground Transport
$195,481
Watches & Jewelry
$146,988
Clothing
$1,024,385
Entertainment/Night Clubs/Casinos
$81,240
Museums
$102,779
Other Purchases
$630,023
Tours
$1,844,356
TOTALS
$4,531,715
NYCruise
2013 Economic Impact Study
NYCruise
2014 Economic Impact StudySlide8
Crew Onshore Expenditures
Crew were estimated to spend an average of $191 per crew member and a total of $19.4 million
101,729 crew members visited NYC throughout 2014
Category
Crew
F&B at Restaurants & Bar
$2,805,381
Taxis/Ground Transport
$911,339
Watches & Jewelry
$967,494
Clothing
$5,204,812
Entertainment/Night Clubs/Casinos
$180,162
Electronics
$5,001,252
Other Purchases
$3,640,677
Museums
$147,405
Tours
$547,505
TOTALS
$19,406,027
NYCruise
2013 Economic Impact Study
NYCruise
2014 Economic Impact StudySlide9
Embarking Passenger Demographics
Passengers from outside NYC and the tri-state area continue to represent the majority of passengers32% of NYC embarking cruise passengers reside in Tri-State Area
NYCruise
2014 Economic Impact StudySlide10
Length & Frequency of Passenger Visits
Only 15%
reported this was their first visit to NYC43% reported this was their eighth or more visit
41% of cruise parties did pre- and/or post- stays in NYC
NYCruise
2014 Economic Impact StudySlide11
Reasons for Cruising from NYC
Most Popular Reasons:Close to Home
Destination OfferedSpecific Cruise Ships
NYCruise
2014 Economic Impact StudySlide12
Passenger Satisfaction
Attribute
Satisfied
Overall Shopping Experience
94%
Overall Visit
93%
Variety of Things to See and Do
96%
Taxis/Local Transportation
89%
Guided Tour
93%
Overall,
93%
of
embarking
passengers were satisfied
with their overall visit to New York City
NYCruise
2014 Economic Impact StudySlide13
Survey Overview
Survey period: July through December, 2014
Number of surveys returned
Passengers: 2,111
Crew: 713
Cruise ships surveyed:
AidaBella
AidaLunaCarnival Splendor Norwegian BreakawayNorwegian GemQueen
Mary 2Royal Princess
Business Research & Economic Advisors (BREA) conducted the study
NYCruise
2014 Economic Impact StudySlide14
Contact Information
Visit: www.nycruise.com
Email or Call: Ian Fried at ifried@nycedc.com or 212.312.3523
NYCruise
2014 Economic Impact Study