Drivers of in-group and out-of-group electronic word-of-mou - PowerPoint Presentation

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Uploaded On 2016-04-08

Drivers of in-group and out-of-group electronic word-of-mou - PPT Presentation

eWOM Author Jose Luıs Abrantes and Claudia Seabra Cristiana Raquel Lages Chanaka Jayawardhena Resource European Journal of Marketing Presenter Allan Wu Agenda Introduction ID: 276392

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