PPT-Empirical Analysis of Search Advertising Strategies

Bhanu C Vattikonda Vacha dave Saikat Guha Alex C Snoeren Organic results Sponsored results Query 2 Huge and growing industry 20 3 Source IABPwC Internet Ad Revenue reports. Week 22 Chemistry. Warm Up: . 3. Minutes. A certain bag of M&M’s has 8 blue candies, 7 red candies, 4 green candies, and 6 yellow candies. What percentage of the bag is blue M&M’s? . Record your Learning . How can conjectural variation models help?. Alan Crawford and . Benoît. Durand. OFT Seminar. The questions. Can we use conjectural variation models to . measure empirically market power?. identify the source of market power? Can we use conjectural variation models to tell whether market power is the result of product differentiation or collusion? . David L. . Baumer. , NC State University. Academy of Legal Scholars in Business, August 2010 Annual Conference. Empirical Research. Although not all legal scholarship requires empirical research, clearly in some instances, empirical research enhances the credibility of contentions made in scholarly legal writings. Molecular Formulas. Let’s use those mole conversions!. Empirical formula . tells you the lowest ratio of atoms within a molecule. Molecular formula . tells you the actual ratio of atoms within a molecule. You should know this for the quiz!. Empirical and Molecular Formulae. Empirical Formula. If needed, change % to g.. Do . a molar conversion to change from . g. mol. Divide each of these numbers by the smallest number. How can conjectural variation models help?. Alan Crawford and . Benoît. Durand. OFT Seminar. The questions. Can we use conjectural variation models to . measure empirically market power?. identify the source of market power? Can we use conjectural variation models to tell whether market power is the result of product differentiation or collusion? . and Scientific Thinking . Brendan Conway. Corrine Vicari. Kaitlyn Creel. Matt Graham . Empirical Thought . Empirical thinking depends on past habit.. Based on observation and experience.. Ex. A-“It will probably rain tomorrow”. The quick way to get noticed. Session Agenda . Intro to Search Engine Advertising. The SEA Process: Tactics & Strategy. SEA Metrics. Key Concept . Search Engine Advertising is a . contextual . form of advertising which improves . Lecture Plan. HW2. Exam 1. Prisoner's Dilemma. Empirical Studies of Advertising Effectiveness. Advertising and Media Planning . Definitions. Costs. Upfront Market. Today in Pricing Class. Guest Speaker . The Mole. Chemist’s counting number. amount. of a substance . 1 mole is equal to 6.022 x 10. 23. atoms or particles or molecules (Avogadro’s number). There are always 6.022 x 10. 23 . particles in . Percent Composition. Percent . Composition – . the . percentage . by mass of . each . element in a . compound (*note: not the ratio of elements in the compound). Law of Definite Proportions . – compounds always contain the same proportions of elements by mass.. Due at end of Period. The compound . benzamide. has the following percent composition. What is the empirical formula? . C . = 69.40 % H= 5.825 % O = 13.21 % N= 11.57 % . 2. A . component of protein called serine has an approximate . Percent Composition. Breaks down the amount of an element in a compound by percentage. Total mass of element / total mass of compound. Result will always be a decimal. Multiply by 100 to get the final percentage. Percent Composition. ~percent by mass of atoms present in a compound. = (mass of atom). . (total molar mass) x 100. water is . 88.81 . % Oxygen and . 11.19 . % Hydrogen. O- 16.00/18.016 x 100 = . 88.81 .