PPT-FMCG Shoppers Archetypes

TGI FMCG Shopper archetypes Population size in UK 000s Savvy and passionate shoppers who get food knowledge from magazines professionals word of mouth read ingredients and labels Driven by convenience in general locality opening hours parking ease of use etc . region. MAT Q3 2013 | SUMMARY ASIA. Growth. ≤ -0.5%. -0.5% < . Growth. ≤ 5%. Growth. > 5%. Back to the beginning. #. HighIncomeWarning. . Affluent shoppers are the ones driving the slowdown of FMCG growth. This trend is seen in Korea, Thailand, Philippines and Saudi Arabia.. Folk tales depend heavily on archetypes. Children’s literature also depends heavily on archetypes and archetypal patterns. . Archetype. 1. . An original model or type after which other similar things are patterned; a prototype: . Overview. English. Language Arts. Archetypes. Literature and film can be classified into different genres. Many short stories, novels, poems, plays and films share common features even though they were written by people from different parts of the world and at different times in history.. Archetypes. A recurring pattern existing universally and instinctively in the collective unconscious of the human race.. Three Major Kinds:. Situational Archetypes. Character Archetypes. Symbolic Archetypes. What is a Situational Archetype?. Usually, a story is built upon a formulaic structure.. Most stories have . more than one situation. . . An experience that a hero or character must endure to move from one place in life to the next.. . What is an Archetype?. An . original model . on which something is patterned or based (. prototype. ). In literature: . character, action . or . situation . that represent . universal patterns . in . Panel introduction . Jodi Kahn. Chief Consumer Officer. FreshDirect. Deepika Pandey. Group VP, Digital Marketing. Walgreens. Mike Brennan. Chief Operating Officer. Peapod. The Shopper Driven Retail Future. Agree or Disagree?. As the following statements appear on the screen, . show me thumbs up if . you strongly agree. If you strongly disagree with the statement, . show me thumbs down.. There is no such thing as a completely original idea.. Archetype is a Greek word meaning “original pattern or model.”. In literature and art archetype is an image that reoccurs in different works, in different cultures, and in different periods of time.. An archetype is the original pattern or model . Archetypes can be applied to an image, a theme, a symbol, an idea, a character type, or a plot pattern.. Archetypes can be expressed in myths, dreams, literature, religions, fantasies, and folklore.. What is an Archetype?. An original model which other things are similarly patterned after. An image, story pattern, character type, representation, or recurring idea. Evokes strong associations to the reader or observer. Archetypes Our connection to stories What is an Archetype? An original model after which other things are similarly patterned An image, story pattern, character type, representation, or recurring A. . Greek word meaning “. original pattern, or . model. ” . Researchers have been able to collect and compare myths, legends, and religions of cultures from all around the world. . They . discovered that for centuries, people who had NO contact with each other had passed down stories through generations that were similar to the stories of other cultures. . Food Marketing Institute (FMI) published a comparison of the results of its surveys from 1982 through 2019 of the top attributes that attract shoppers to a supermarket – and interestingly, they haven’t changed..