COUNCIL English with the British council Introduction Scope of the service Product Launches Price Model Strategy Introduction Learn English with British Council is a language learning tool facilitated via SMS ID: 744184
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Slide1
Learn ENGLISH WITH THE BRITISH COUNCILSlide2
English with the British council Introduction Scope of the service Product Launches
Price Model
StrategySlide3
IntroductionLearn English with British Council is a language learning tool facilitated via SMS. The service is a result of collaboration between zMessenger
& The British Council. Launched in 2011 July. Slide4
Scope of the Service:GrammarSentence UsageSynonyms / AntonymsTranslations in Sinhala or Tamil Language.Slide5
Push SMS: General English messages such as learning tips, interesting facts, collocations, idioms and expressions and vocabulary.Ex: a colleague (n) - A person that you work with. Eg: this is John, a colleague from the office.
a colleague (n) - A person that you work with.
Eg
: this is John, a colleague from the office
. Slide6
Pull SMSMultiple choice questions including odd one out and gap filling.Ex: Fill In the Blank. Yesterday we ____ swimming. Answer: ENG <space> (A) went (B) have gone (C) were going.
Fill In the Blank. Yesterday we ____
wimming
. Answer: ENG <space> (A) went (B) have gone (C) were going. Slide7
Conversational EnglishConversational PushSentence translations in Sinhala or Tamil:Ex: Message: Where's the hospital? = Ro:hala koheda? Conversational PullQuestion: Sugar tastes ___. Answer: Sweet. Sugar tastes sweet. = pæni. Seeni
pæni rasayi.
Where's the hospital? =
Ro:hala
koheda
?
Sugar tastes ___. Answer: Sweet. Sugar tastes sweet. =
pæni
.
Seeni
pæni
rasayiSlide8
Reply Messages:Reply messages with answers followed with explanations.Ex: Well done! Use Past Simple to talk about single, completed events in the past. Performance report every 12 days.Well Done! Your results for learn English with the British Council is 36/42
Congratulations. You are performing well. Text ENG INT to upgrade your level from Elementary to Intermediate.
result is 10/12. Slide9
Three Levels:Elementary LevelIntermediate LevelAdvanced levelSubscriber level upgrade or degrade will be happen in 3 circumstances. Voluntary request by the subscriber
2. Once the syllabus for a particular level is completed 3. Performance level exceeds the minimum required level (Only a suggestion will be sent) Slide10
Message sending Pattern
Day 1Day 2
Day 3
Day 4
Day 5
Day 6
Day
7
Odd Week
Pull
Push
Pull
Push
Pull
Push
Pull
Push
Pull
Push
Pull
Push
Pull
Push
Even Week
Pull
Conv. Push
Pull
Conv. Push
Pull
Conv. Push
Pull
Conv. Push
Pull
Conv. Push
Conv. Pull PushPull Push Report
Above Question
pattern continues over the month.Slide11
Product LaunchesSlide12
Currently available with Dialog & EtisalatMobitel to be join in the near future20,000 total Subscribers at present - Dialog 13,000 , Etisalat : 7000Pricing
Operator
Price
- Prepaid
Postpaid
Dialog
2
Rs
. per day
Etisalat
25
Rs
.
for 15 Days
Mobitel
2
Rs
. Per Day
60
Rs
. Per MonthSlide13
MarcomsFrom Operator:BULK SMS , OBDs, E flyers, Leaflets , Website, Facebook & Digital MediaFrom the British Council :Free General English Course at the Launch Worth 34,200 Rs. Free Library Memberships Work ShopsSlide14
Sample Leaflet & an E-FLYER done BY dIALOGSlide15
OPERATOR WEBSITE AND SOCIAL MEDIA
http://www.britishcouncil.org/srilanka-projects-learn-english-at-the-touch-of-a-button.htmSlide16
BC English Won an award at E Swabhimani 2012 under National Best E Learning & Education.AwardsSlide17
PR Coverage by the British council and ZmessengerSlide18
StrategyService can be activated by any basic phone user.Individual Evaluation.Content is available on different levels of difficulty – Makes the service suitable for people with different levels of English Knowledge.Localized Content & Periodical supervision from Experts at the British Council.Marcom Support from the British Council.Product Expansion : IVR - To be introduced in November.