Magazine Research - PowerPoint Presentation

Magazine Research
Magazine Research

Magazine Research - Description


By Jerome and poe Thrasher Thrasher was founded in 1981 by Kevin Thatcher Eric Swenson and Fausto Vitello it was published by san Francisco united states based company high speed productions This is the first thrasher cover in June 1981 Thrasher typically includes articles about skateboard ID: 510705 Download Presentation

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Slide1

Magazine Research

By Jerome and

poeSlide2

Thrasher

Thrasher was founded in 1981 by Kevin Thatcher, Eric Swenson and Fausto Vitello it was published by san Francisco united states based company, high speed productions. This is the first thrasher cover in June 1981. Thrasher typically includes articles about skateboarding, music related topics, photography, interviews, skate park reviews and miscellaneous content.Slide3

Logo

The thrasher logo has stayed the same and constant ever since the magazine was released. It features a standard title which has been arced and underneath states ‘Skateboard Magazine’ which allows people to recognise that the log is associated with skating Slide4

Advertising

THRASHER magazine reaches 1.5 million teenagers

and young adults every month

AGE: 12 & UNDER 6% 13-15 54% 16-19 27% 20-24 9%

25+ 4% Slide5

READER PROFILE

MALE 90%

FEMALE 10%

INCOME AVERAGE HOUSEHOLD: INCOME $50,000 - $60,000

Readers' major source of income: (survey allows for more than one answer):

· 53% Parents on an as needed basis

· 47% Gifts and occasional jobs

· 32% Part-time jobs

· 30% Regular allowance

· 11% Full-time jobSlide6

The main target audience this magazine front cover is aimed toward are inspirers and individualists. Skateboarding is a skill and is not something every mainstream teen will want to get into as of social classes i.e. Goths, Skaters chavs etc.

Skating is only essential to the social stereotype of skaters, and this magazines front cover ironically signifies this through the costume the skateboarder is wearing, showing a very individual style of clothing, and waving his arms to the side, swaying with the flow of the ramp but almost swaying mainstreamers away. This is linked to the sub header placed above “Thrasher Magazine”, has various skateboarders last names

“Reynolds

x smith” this also links with die hard skaters as only they would know the last names

.

The puffs such as “FREE STICKERS” draw in the targeted audience as the main accessory for skateboards are stickers, which is obviously relatable to the psychographic skater.Slide7

The puffs such as “FREE STICKERS” draw in the targeted audience as the main accessory for skateboards are stickers, which is obviously relatable to the psychographic skater.

Skating is only essential to the social stereotype of

skaters. The front

cover ironically signifies this through the costume the skateboarder is wearing, showing a very individual style of clothing, and waving his arms to the side, swaying with the flow of the ramp but almost swaying mainstreamers away.

This

is linked to the sub header placed above “Thrasher Magazine”, has various skateboarders last names

“Reynolds

x smith” this also links with die hard skaters as only they would know the last names.

Shom More....
By: myesha-ticknor
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