By Jerome and poe Thrasher Thrasher was founded in 1981 by Kevin Thatcher Eric Swenson and Fausto Vitello it was published by san Francisco united states based company high speed productions This is the first thrasher cover in June 1981 Thrasher typically includes articles about skateboard ID: 510705
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Slide1
Magazine Research
By Jerome and
poeSlide2
Thrasher
Thrasher was founded in 1981 by Kevin Thatcher, Eric Swenson and Fausto Vitello it was published by san Francisco united states based company, high speed productions. This is the first thrasher cover in June 1981. Thrasher typically includes articles about skateboarding, music related topics, photography, interviews, skate park reviews and miscellaneous content.Slide3
Logo
The thrasher logo has stayed the same and constant ever since the magazine was released. It features a standard title which has been arced and underneath states ‘Skateboard Magazine’ which allows people to recognise that the log is associated with skating Slide4
Advertising
THRASHER magazine reaches 1.5 million teenagers
and young adults every month
AGE: 12 & UNDER 6% 13-15 54% 16-19 27% 20-24 9%
25+ 4% Slide5
READER PROFILE
MALE 90%
FEMALE 10%
INCOME AVERAGE HOUSEHOLD: INCOME $50,000 - $60,000
Readers' major source of income: (survey allows for more than one answer):
· 53% Parents on an as needed basis
· 47% Gifts and occasional jobs
· 32% Part-time jobs
· 30% Regular allowance
· 11% Full-time jobSlide6
The main target audience this magazine front cover is aimed toward are inspirers and individualists. Skateboarding is a skill and is not something every mainstream teen will want to get into as of social classes i.e. Goths, Skaters chavs etc.
Skating is only essential to the social stereotype of skaters, and this magazines front cover ironically signifies this through the costume the skateboarder is wearing, showing a very individual style of clothing, and waving his arms to the side, swaying with the flow of the ramp but almost swaying mainstreamers away. This is linked to the sub header placed above “Thrasher Magazine”, has various skateboarders last names
“Reynolds
x smith” this also links with die hard skaters as only they would know the last names
.
The puffs such as “FREE STICKERS” draw in the targeted audience as the main accessory for skateboards are stickers, which is obviously relatable to the psychographic skater.Slide7
The puffs such as “FREE STICKERS” draw in the targeted audience as the main accessory for skateboards are stickers, which is obviously relatable to the psychographic skater.
Skating is only essential to the social stereotype of
skaters. The front
cover ironically signifies this through the costume the skateboarder is wearing, showing a very individual style of clothing, and waving his arms to the side, swaying with the flow of the ramp but almost swaying mainstreamers away.
This
is linked to the sub header placed above “Thrasher Magazine”, has various skateboarders last names
“Reynolds
x smith” this also links with die hard skaters as only they would know the last names.