What feature is the focus Who is the audience What is the purpose How do you create the perfect picture Where do you find visual texts Where do you find visual texts 3 logos 4 art ID: 738272
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Slide1
What is a visual text?
Where do you find them?What feature is the focus?Who is the audience?What is the purpose?How do you create the perfect picture?Slide2Where
do you find visual texts?Slide3
Where
do you find visual texts?3. logos4. art
5. photography
7. advertisements
8. Movie covers
1. picture books
6. menus
2. pamphlets
9. Posters & signs
A
.
B
.
C
.
D
.
E
.
F
.
G
.
H
.
I
.Slide4Who is the audience?
Questions:
GENDER:Male? Female? Both?AGE: children? Teenagers? Middle-aged? Elderly?PROFESSION:stay-at-home-parent, working outside the home, studentSlide5Who is the audience?
Questions:
AGE: children? Teenagers? Middle-aged? Elderly?PROFESSION:
stay-at-home-parent, working outside the home, student
GENDER:
Male? Female?
Both?
A
B
CSlide6What is the purpose?
P
ersuade
I
nform
E
ntertain
To convince the reader of a certain point of view
To teach or give information to the reader.
To hold the attention of the reader through enjoyment.
Match:
A.
B.
C
.Slide7What is the purpose?
P
ersuade
I
nform
E
ntertain
A.
C.
B. Slide8Can you sell these?
dates
iphone
purse
Fairy dish soapSlide9
How do you make a “perfect picture?”
What is the focus? Placement- composition, angles & gaze Elements – size, lines, colour, movement, symbolsSlide101) Focus
What feature is the focus
? Slide11 What feature is the focus
?
Colour
Size
C
omposition
Focus
A.
B.
C
.Slide122) Placement:
Composition
Where is each feature located? - Top? Bottom? Middle?- Right? Left? Center? Where is each feature located? Background? Foreground?
Describe where each feature is located.
What is in the background?
What is in the foreground?Slide13Placement: Angles & Gaze
Describe the composition.
What is the salient?
Where are the people looking?
A.
B
.
C
.
right/left up/down straight ahead
Slide14
3
) Elements: Size
A.
B
.
C
.
What feature is bigger? Why?
What feature is smaller? Why?Slide15Elements: Lines
Insert VideoSlide16
Elements:
Colour
Why do we use
colour
in visual texts?
Why do we choose a particular colour?
A.
B
.Slide17
Elements:
Colour
Basic colours
Strong, classic, mysterious, elegant, sophistication, powerful, mourning
Pure, bright, simple
*often used as contrast
Earth, clay, coffee.
*sometimes seen as dirty
buildings, monuments, solid, enduring, timelessSlide18
Elements:
Colour
Primary colours
Excitement, energy, love, anger
Heat, sun, cheerful, soft touch.
*black + yellow=toxic
Refreshing, healthy, nature, plants, spring
Calm, cool, ocean, sky, inspiring, trustworthy
*often used in bankingSlide19
Elements:
Colour
Secondary colours
Youthful, fun
*Often used in cosmetic ads.
Pink= healthy skin
Creative, elegant, mysterious, futuristic
* Meaning changes a lot depends on context & culture
Sunset, autumn, playful, happy, child-like
*Often used to attract kids age 3 to 6.Slide20
Elements:
Colour (Feelings)
A.
B
.
C
.
D
.Slide21
Elements:
Movement
1. What path does your eye follow?
A.
B.Slide22
Elements:
Symbols Slide23Visual Text: Placement and Elements
Placement
ElementsSlide24
Visual Text
Who is the audience?What is the purpose? (PIE)Describe the features . How are the elements used?What is the message?Slide25