Act II Netflix and the Shift from Mailing Atoms to Streaming Bits Person 1 Atoms to Bits Qwikster Debacle Content Acquisition Person 2 Exclusives and Original Content Disintermediation and ID: 472741
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Slide1
Netflix: Act II: Netflix and the Shift from Mailing Atoms to Streaming BitsSlide2
Person 1:
Atoms to Bits,
Qwikster Debacle, Content Acquisition Person 2 : Exclusives and Original Content, Disintermediation and Digital Distribution, Person 3: Streaming and the Data Asset, Streaming Changes Viewing Habits, Breaking Bad to Netflix Person 4: Customer Experience, Streaming and Scale Advantages, Person 5: The March to Global Dominance, It’s a Multiscreen World Person 6: So What’s It Take to Run This Thing, Crowdsourcing and Code Contests Person 7: A Crowded Field of Rivals, Hacking Corporate Culture, No Turning Back
Groups and ResponsibilitiesSlide3
What is
the shift of atoms to bits? How is this impacting a wide range of industries?
Provide a brief overview of the Quikster Debacle (e.g., what happened, what was learned, examples)Explain the First Sale DoctrineHow have escalating streaming costs impacted Netflix? Explain the complexity of title availability and companies’ refusal to offer streaming rightsWhat is the “long-enough tail”? Person 1: Atoms to Bits, Qwikster Debacle, Content AcquisitionSlide4
Discuss and give an example how Netflix can counter rivals with exclusive content. Also discuss original content’s relationship with churn.
Does Netflix have a strong brand? Offer evidence demonstrating why the firm’s brand is or isn’t strong. How is a strong brand built?
Explain disintermediation in terms of Netflix, original content, and its benefits. Explain how data represents most critical asset and what the data is used forWhat does data analysis do for Netflix? Use some examples (e.g., improving user experience, content investments, tailored audience promotions)Person 2: Exclusives and Original Content, Disintermediation and Digital DistributionSlide5
Explain how data represents most critical asset and what the data is used for
What does data analysis do for Netflix? Use some examples (e.g., improving user experience, content investments, tailored audience promotions)
What is the new WWW? Give an example of how the new WWW has changed viewing habits and opened up creativity for executives. Use examples to support your discussion.What did Netflix do for Breaking Bad?Person 3: Streaming and the Data Asset, Streaming Changes Viewing Habits, Breaking Bad to NetflixSlide6
Compare Netflix’s pricing model with Apple, Google, Amazon, and Hulu and whether it is working or not.
What are the advantages that they think will sustain itself as the dominant streaming company for many years?
Discuss the shareholders letter from Hastings and highlight its key points.Person 4: Customer Experience, Streaming and ScaleSlide7
What role does global expansion play in Netflix’s business strategy?
What complications arise in Netflix’s attempt for global dominance? How is the overall outlook for global growth?
Describe how Netflix overcame the challenge of migrating DVD content to the TV, as well as how Netflix compares to Amazon or Hulu.Person 5: The March to Global Dominance, It’s a Multiscreen WorldSlide8
Summarize the “So What’s It Take to Run this Thing” box, telling key points
Describe Netflix’s partnership with Amazon, storage, data analysis, building software and open-source software and its implications
Summarize the Crowdsourcing and Code Contents (e.g., what was important, what is crowdsourcing, was it successful)Person 6: So What’s It Take to Run This Thing, Crowdsourcing and Code ContestsSlide9
Who are the main Rivals of Netflix? What have the rivals done to compete with Netflix?
Discuss the importance of infrastructure and a bit-based business.
What is the importance of ISP and Netflix’s success? What is net neutrality? Discuss Hastings and Netflix Culture: Freedom and Responsibility and some highlights from the document described in the slide deck.What does the future look like for Netflix? Promising? Person 7: A Crowded Field of Rivals, Hacking Corporate Culture, No Turning BackSlide10
When you are done, compile the Act 1 and Act 2 presentation, and email Your Final Presentation to each other and cc me