Measuring Broadband Program Impacts John B Horrigan PhD Vice President Policy Research Home broadband adoption 2001 2012 Source Pew Internet amp American Life Project Percent of Americans with Smartphones ID: 331591
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The Voice of the Innovation EconomyMeasuring Broadband Program Impacts
John B. Horrigan, PhDVice President, Policy ResearchSlide2
Home broadband adoption 2001 -- 2012
(Source: Pew Internet & American Life Project)Slide3
Percent of Americans with SmartphonesSlide4
Smartphones & Home Broadband83% of those with smartphones have home broadband.
Put differently, 23% of those without home broadband have smartphones only.Adding “smartphone only” adopters to home broadband yields 73% of Americans with either home broadband or smartphone.But smartphones have:Variable speedData capsSlide5
Upshot: Cost of Digital Exclusion RisingExplosion of mobile connectivity & applications increase power of InternetRising expectations:
Any problem can be solved with smart devices!Lack of connectivity exacerbates economic & cultural isolationSlide6
What to do?Two options:NothingSomethingSlide7
Leveraging Broadband Adoption InfrastructureCoordination:National Broadband Clearinghouse to share information & best practice (NBP, rec. 9.13)How to tether Lifeline reform to BTOP
Assessment:Focus on program outcomes, not executionDevelop “Big Social Data” for underserved communities