Team 1 Agenda Problem Statement Analysis Entrepreneur Capabilities Alternatives Decision Criteria Recommendation Implementation Problem Statement Should Alison leave her stable at Cameco ID: 792143
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Slide1
Alison’s coffee Shop Dilemma
Team #1
Slide2Agenda
Problem Statement
Analysis
Entrepreneur Capabilities
Alternatives
Decision Criteria
Recommendation
Implementation
Slide3Problem Statement
Should Alison leave her stable at
Cameco
, in order to open a new coffee shop in Martinsville, Saskatchewan?
Slide4Internal Analysis
Weaknesses
16 % of people consume coffee at an eatery
-citizens work in Saskatoon
Strengths
-
Martensville
above average: 67% drink coffee daily
-specialty coffee market is growing
-
Slide5External Analysis
Threat
-Tim Horton’s & Co-op
-Tim Horton’s expansion
-lower prices
Opportunity
-prime location
-growing population
-high average income in
Martensville
Slide6Entrepreneur Capabilities
Passion+Ambition
Consumer herself
Locality
Good relationships w/managers
Financial Stability
Good work experience in various sectors (coffee and marketing background)
Slide7Alternatives
Status quo/Stay with
Cameco
Open
Moka
Coffee in
Martensville
Partner with local book/
giftshop
to promote her coffee shop
Slide8Alternative 1: Status Quo/Cameco
Pro:
Financially stable
Experienced in the field
Con:
No passion
Ambition to start own business
Slide9Alternative 2: Moka
Coffee Bar
Pro:
Established brand
Prosperous Industry
Closer location for customers to pick up coffee
Con:
Franchise, not total ownership
Slide10Alternative 3: Local partnership
Con:
- Not immediate results
Pro:
Prosperous Industry
Profitable in long run
Above Average Income
Personal satisfaction
Benefits other local businesses
Less financial risk
Slide11Decision Criteria
Entrepeneur
Satisfaction
Customer Satisfaction that will be achieved from product
Profitability resulting from sales
Organisation’s culture’s
Location+Demographics
Slide12Recommendation
-Alternative 3:
Partner with Local Coffee Shop
-Reason:
Best fit based on Decision Criteria
Slide13Implementation 1 Year Plan
6 months- remain with
Cameco
- while advertising business & starting up
Employ family members
After 6 months
- increase prices
-start hiring outside of family
Slide14Question Period