Online Trademark Monitoring - Protect and Grow Your Brand - PDF document

Online Trademark Monitoring – Protect and Grow Your Brand Summary of the Article • Trademark monitoring is crucial to safeguard brand identity and prevent infringement. • Wiser Market offers professional trademark protection services for online brands. • Constant monitoring detects unauthorized use and counterfeit products. • Prompt enforcemen t actions protect revenue and brand reputation. • Effective trademark monitoring reduces counterfeit goods and prevents trademark dilution. Trademarks are valuable assets that identify your brand and give you a competitive edge. However, these intangible ass ets are vulnerable, particularly online. TrademarI monitoring and proactive enHorcement are essential . Let Wiser MarIet protect your trademarI so you can grow your business . Building a Bran d Businesses spend so much time and effort developing their identity and creating a brand that distinguishes them from others. A well - thought logo can become the symbol of a business, along with a tagline that becomes an identifier. Yet, it’s not the entiret y of a brand identity that also includes things like design, brand voice, and other features. But Why is Brand Identity Important? 1. Brand identity symbols liIe your logo are the “Hace” oH your business. 2. Develop customer trust 3. Grow your customer base 4. Improve your marIeting 5. Grow sales DHter you develop the various Heatures oH your brand, it’s time to register your trademark(s) and keep the branding, marketing and sales efforts . Thanks to everything you put into the brand, you have an asset worth protecting. Trademark Monitorin g The goal of trademark monitoring is to stop unauthorized sellers from using your intellectual property rights, such as trademarks and copyrights. In other words, to stop them from exploiting your brand for their purposes. The process i ncludes monitoring databases, such as the USPTO, to ensure others are not filing trademarks that are similar to yours, as well as online channels and look for any use of your trademark that is illegitimate and any abuse of your name, logos, texts, design, packaging, and more. Digital Trademark Infringement s Proactive detection calls for constant scans of online channels rather than waiting for the problem to grow so big that others start to report it or you see it in your bottom line. When this happens, c ounterfeit products branded as your genuine goods are already in the hands of customers. The right way to protect your brand is to constantly monitor for trademark violations. This way, when someone tries to profit from your trademark, you are ready to tak e them down. Once trademark infringements are detected online, brands should immediately move to enforce them. Being proactive about your trademarks not only deters others from infringing on your rights, but it can also prevent loss of sales and damage to your brand reputation and loyalty. Trademark Monitoring Service s Monitoring services, such as the Wiser Market brand protection services, protect your brand online with the strategy, technology, and professional team that together make trademark monitoring easy, effective, and scalable. The digital world is so big and v ast that there are too many places to search manually. In addition, language barriers make it more difficult for individuals to search for counterfeit goods and intellectual property abuse, whereas the advanced software – backed by a team of experts – is d esigned to do exactly that. The software continuously scans online channels for infringements. The algorithm can track various platforms across the globe 24/7/365 – more effective, efficient, and cost - effective than otherwise possible. When something is de tected, it alerts the trademark monitoring service team. Once analyzed and authorized, it moves to enforce your intellectual property rights and remove the infringements. For example, protecting your brand by taking control of your Amazon listing(s) is inc reasingly crucial for any brand. Let’s say a third - party seller uses your trademark on an Amazon listing. This unauthorized use of your trademark should be reported and removed. In case a third - party seller offers counterfeits, he should be removed. What are the Bene�ts of Trademark Monitoring ? Here are some of the benefits of trademark monitoring : 1. Take action to protect your trademark from infringements . 2. Prevent trademar k dilution . 3. Reduce counterfeit goods and impersonations . 4. Eliminate illicit sellers and stay ahead of the competition . 5. Protect your revenue and reputation. Why trademark monitoring service ? With a growing number of customers shopping online and t hrough a practically infinite number of channels, global trademark monitoring is essential so you can sustain and protect your brand. It may seem that this is the case for large brands only, but the truth is that small and medium brands are often targeted by counterfeiters, and should act to guarantee the trademark abuse does not inhibit their growth. The same is true for both B2C and B2B businesses. Without taking preventative measures, brands may have no choice but to accept losses, buy back their own tra demark, rebrand their product, or go into a legal battle to Hight Hor what’s theirs. Do I have Tools for Trademark Monitoring ? There are tools available that can help with trademark monitoring, such as Google Search, which can help you look for terminolo gy like the name of your trademark and variations that can bring up similar marks used for similar goods. Other tools are AdWords which looks at online advertisements, and Keyword Planner, which looks for terms or keywords and their traffic. These tools help find keywords on the web, like trademark - related words. Although they may be helpful, these tools are n ot designed for trademark monitoring. They don’t constantly crawl the web using advanced searches and know - how, unlike the proprietary algorithms used by brand protection agencies. What are Trademark Monitoring Services Options ? Generally, businesses who want to combat trademark infringement and protect their trademarks can choose a trademark monitoring software or turn to a lawyer. A lawyer or law firm can help eliminate online infringements and advise your brand on the law. They can take action like sen ding cease and desist letters or seek remedies in court, such as an injunction that the third - party stop using the trademark or an order for the destruction or forfeiture of the infringing goods. Remember, courts may also accept the deHendant’s position an d sometimes even invalidate a trademark registration. Even if successful, a court process is lengthy and costly, unlike online takedown notices that can achieve the removal of infringing products quickly and effectively. In addition, lawyers may not have t he advanced technology of trademark monitoring software to find counterfeit goods wherever they pop up online. They may also not have the e - commerce expertise of a dedicated company that keeps up with the fast - paced changes in the digital landscape. How Can Wiser Market Help Trademark Monitoring ? With Wiser Market , you don’t have to worry about dealing with manual processes, answering questions about intellectual property, uploading evidence, or getting in touch with multiple platforms. We do the work for you so you always know your trademark reality and watch it improve. We search and monitor globally to analyze and identify major brand infringements, and effectively enforce, eliminate, and deter. The Wiser Market Method : • Search – Our innovative system continuously scans online channels Hor any mention oH your brand, automatically detecting each and every relevant reHerence. Our system is always trademarI watching and applying Ieyword and terminology s earches on online marIetplaces, websites, apps, and social media. • Dnalyze – Our algorithm �lters online reHerences to your IP, to identiHy inHringements. Our team analyzes all listings and categorizes them. • EnHorce – DHter we have our list oH trademarI inHringements, it’s time to taIe them down. This includes eliminat ing inHringing listings on online marIetplaces, taIing down HaIe accounts on social media, shutting looIaliIe websites, and using expertise to �ght counterHeits, gray marIet goods, domain name abuse, and more. Our sIilled team oH experts implements proHes sional, broad industry expertise to ensure each inHringement is removed quicIly and e�ciently. The Wiser Solutio n To grow your business and protect what’s yours, you nee d trademark monitoring. Wiser Market is an online brand protection agency dedicated to helping brands detect and fight trademark infringements, counterfeits, and any other intellectual property violations. Our brand protection solutions include advanced mo nitoring technology, team expertise and enforcement to help you combat brand infringement with quick, effective results. With Wiser Market, your brand will have a global intellectual property protection solution tailored to your intellectual property prote ction needs.