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How Are Infographics Used in Digital Marketing? Infographics are graphic visuals of information used to help customers understand information through data, charts and statistics. The Purpose of Infographics Is To: Display market research Simplify information and concepts Show the benefits of products and services Raise awareness You Can Use Infographics in the Following Ways: 1. To tell a visual story Just like blogs tell a written story about a product or brand, infographics tell a visual story. Th ey are used to illustrate different information and facts about products, including timeframe and statistics. For example, a mobile app company can use infographics to explain the future of mobile apps and its vision for the future using charts and statist ics. If the company had written it as a blog, fewer people would pay attention to it. 1. To generate inbound links Infographics generate a lot of inbound links when the content is on target. In addition, colourful and organised infographics increase a read er’s willingness to read a piece. 1. To encourage people to share content Marketers use infographics to encourage people to share information about their brands. Infographics have relevant information that is easy to share; hence many people share the content. 1. To explain concepts Sometimes it's tough to explain concepts or processes to people face to face or through blogs, which is why marketer’s use infographics to present information to their audience. Anchor Digital offers services in digital marketing, including SEO, design, social media and more. Visit our website or contact us for more information on how we can help you improve your digital marketing. Visit Us : - https://anchordigital.com.au/