TO BOOST YOUR BUSINESS AND GLIDE INTO SUCCESS Patty amp Pietros BLAST OFF Tom Patty John Pietro 2014 1 REVIEW 2 Tom Patty John Pietro ID: 459892
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12 ABSOLUTELY, POSITIVELY PROVEN WAYS TO BOOST YOUR BUSINESS AND GLIDE INTO SUCCESS
Patty & Pietro’s
BLAST
OFF!
© Tom Patty + John Pietro 2014
1 Slide2
REVIEW
2
© Tom Patty + John
Pietro 2014
LEVEL 1
5-20%LEVEL 220-100%
LEVEL 3
100-500%
Levels and
Potential GrowthSlide3
RECAP OF SESSION 1
3
© Tom Patty + John
Pietro 2014Target audience
Best customersValue / pricingPurchase processMessageGrowthSlide4
Marketing = ROCKETSHIP
4
© Tom Patty + John
Pietro 2014
Launch Pad
LEVEL 1
Launch Pad
LEVEL 2
Blast Off
LEVEL 3
OrbitSlide5
LEVEL 2
5
© Tom Patty + John
Pietro 2014
IMPROVEPACKAGINGPROMOTION3. PRICING / VALUEDISTRIBUTION5. PRODUCT / SERVICESlide6
FORMAT
6
© Tom Patty + John
Pietro
2014ConceptExamplesQuestionsExerciseSlide7
1. IMPROVE PACKAGING
7
© Tom Patty + John
Pietro
2014GOALS: More attractive More convenientEasier to use
PACKAGING IS EVERYTHING PEOPLE SEESlide8
PACKAGING EXAMPLES
8
© Tom Patty + John
Pietro
2014Tom PattyChiat/Day BuildingWater BottlesTirana AlbaniaBilbao Spain – Frank GehryStack WineSlide9
PACKAGING EXAMPLES
9
© Tom Patty + John
Pietro
2014
TOM PATTYSlide10
PACKAGING EXAMPLES
10
© Tom Patty + John
Pietro
2014
CHIAT / DAY BINOCULARS BUILDINGSlide11
PACKAGING EXAMPLES
11
© Tom Patty + John
Pietro
2014
WATER BOTTLESSlide12
PACKAGING EXAMPLES
12
© Tom Patty + John
Pietro
2014
TIRANA ALBANIASlide13
PACKAGING EXAMPLES
13
© Tom Patty + John
Pietro
2014
TIRANA ALBANIASlide14
PACKAGING EXAMPLES
14
© Tom Patty + John
Pietro
2014
BILBAO SPAIN - FRANK GEHRYSlide15
PACKAGING EXAMPLES
15
© Tom Patty + John
Pietro
2014
WINE BOTTLE AND GLASSESSlide16
EXAMPLE - PACKAGING
STACK WINE
16
© Tom Patty + John
Pietro 2014SITUATIONINSIGHTS
SOLUTIONRESULTSSlide17
IMPROVE PACKAGING
KEY QUESTIONS
17
© Tom Patty + John
Pietro 2014WHAT CAN I DO TO MAKE MY PRODUCT OR SERVICE:1. MORE ATTRACTIVE?
2. MORE CONVENIENT?3. EASIER TO USE?Slide18
2. IMPROVE PROMOTION
18
© Tom Patty + John
Pietro 2014
Everything You
Need To Know About MarketingIs In The Palm Of Your Hand
Promotion
Pricing
Packaging
Distribution
ProductSlide19
EXAMPLE - PROMOTION
19
© Tom Patty + John
Pietro 2014Slide20
IMPROVE PROMOTION
KEY QUESTIONS
20
© Tom Patty + John
Pietro 20141. Whom do I need to reach?2. What do they value?
3. What is my message?4. What is my best media strategy?Slide21
3. IMPROVE PRICING / VALUE
21
© Tom Patty + John
Pietro 2014
CONCEPT: VALUE = BENEFIT / PRICE (YOUR COST)STRATEGY: INCREASE BENEFITS DECREASE PRICE (YOUR COST)Slide22
EXAMPLE - PRICING / VALUE
22
© Tom Patty + John
Pietro 2014
JOHN’S AGENCY - AMPSlide23
IMPROVE PRICING / VALUE
KEY QUESTIONS
23
© Tom Patty + John
Pietro 20141. What do customers value?2. What can you do to give them more of what they want --
without costing you much?Slide24
4
. IMPROVE DISTRIBUTION
24
© Tom Patty + John Pietro 2014
CONCEPT: Make it easier, more convenient for people to buy your products or servicesSlide25
EXAMPLE - DISTRIBUTION
25
© Tom Patty + John
Pietro 2014
PIZZAHUT AND DOMINOSSlide26
IMPROVE DISTRIBUTION
KEY QUESTIONS
26
© Tom Patty + John
Pietro 2014WHAT CAN I DO TO MAKE IT:EASIER
MORE CONVENIENTFOR MY CUSTOMERS TO BUY MY PRODUCT OR SERVICE?Slide27
5. IMPROVE PRODUCT / SERVICE
27
© Tom Patty + John
Pietro 2014
CONCEPT: Solve more customer needs and wantsSlide28
EXAMPLE - PRODUCT / SERVICE
28
© Tom Patty + John
Pietro 2014Slide29
IMPROVE PRODUCT / SERVICE
KEY QUESTIONS
29
© Tom Patty + John
Pietro 2014What can I do to solve more customer needs and wants?Slide30
THE TOTAL PACKAGE - APPLE
30
© Tom Patty + John
Pietro 2014Slide31
THE TOTAL PACKAGE -
31
© Tom Patty + John
Pietro 2014
NEW PRODUCTS iTunes iPod iPad iPhoneNEW DISTRIBUTION RetailSlide32
THE TOTAL PACKAGE -
32
© Tom Patty + John
Pietro 2014
NEW PRICE / VALUE NEW PACKAGINGNEW PROMOTION Slide33
SUMMARY /
CONCLUSION
33
© Tom Patty + John
Pietro 2014
TARGETBEST CUSTOMERVALUE
PURCHASE PROCESS
MESSAGE
GROWTH
ONE THING
PACKAGING
PROMOTION
PRICING / VALUE
DISTRIBUTION
PRODUCT / SERVICE
ORBIT
BLAST OFF
LAUNCH
PAD
12 absolutely
positively proven
things to you
can doSlide34
WHAT YOU CAN DO
34
© Tom Patty + John
Pietro 2014
LEVEL 1
LEVEL 2LEVEL 3Slide35
THANK YOU
FOR COMING
AND SEE
YOU
AT OURNEXT WORKSHOP
35
TOMPATTY
JOHN
PIETRO
© Tom Patty + John
Pietro
2014