JULY 2015 Lungisa Nogcazi SABC Radio News Bulletin Editor Eastern Cape African language services at SABC the public broadcaster runs 19 stations nationwide with at least one station for each official language ID: 580401
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Slide1
Growing the African language web
JULY 2015
Lungisa Nogcazi, SABC Radio News Bulletin Editor: Eastern Cape Slide2
African language services at SABC: the
public broadcaster runs 19 stations nationwide, with at least one station for each official languageUmhlobo Wenene is an
isi Xhosa station based in the Eastern Cape, but broadcasting to a national audience 2
Background
WITS RADIO DAYS 2015 |
GROWING THE AFRICAN LANGUAGE WEB Slide3
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Background
WITS RADIO DAYS 2015 | GROWING THE AFRICAN LANGUAGE WEB
SABC News
provides bulletins and current affairs content for all SABC radio, TV and digital platforms
The Eastern Cape news teams produce content for all SABC radio , TV and digital services; as well as national news and current affairs content in isiXhosa for the
Umhlobo
Wenene
radio station
Pilot project: African languages on the web:
The team now also contributes to the
SABC’s isiXhosa social media and multimedia services
, in conjunction with the SABC’s other
isXhosa
production hub: the TV team responsible for isiXhosa news on SABC 1
Collaboration between radio and TV: Umhlobo Wenene is 7 day radio and provides
continuous updates
(vs TV with increased updates around their bulletins every second day)Slide4
Radio has been transformed by social media
It is no longer just about the traditional broadcast approach
Listeners have access to an increasing amount of content: News, information and entertainment in different platforms and formats competing with radio. We have to cater for a non-traditional, non-passive audience: a new emerging audience that is independent and participative. An integrated approach is required.
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Radio and social media
WITS RADIO DAYS 2015 |
GROWING THE AFRICAN LANGUAGE WEB Slide5
Interaction and engagement
with listeners beyond traditional radio (in vernacular which is rare on social media)Converging radio with social media keeps it
relevant: social media give listeners more ways to interact with radio content, beyond the traditional call-ins and sms optionsWe want our listeners to be in touch with our brand (and if they are in touch with our brand online - we believe turning on the radio is just one click away)
Convert our Facebook friends and Twitter followers to radio listeners
(could be online or traditional radio)
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Objectives
WITS RADIO DAYS 2015 |
GROWING THE AFRICAN LANGUAGE WEB Slide6
Facebook and Twitter: We post daily
Umhlobo Wenene FM isiXhosa news bulletin extracts and talking points
Iono.fm: Listeners can access news bulletin podcasts through Iono.fm directly as well as via Facebook and Twitter6
Pilot project
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GROWING THE AFRICAN LANGUAGE WEB Slide7
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Twitter:
@SABCiindaba
WITS RADIO DAYS 2015 | GROWING THE AFRICAN LANGUAGE WEB
http://www.twitter.com/SABCiindabaSlide8
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Audience response:
TwitterWITS RADIO DAYS 2015 | GROWING THE AFRICAN LANGUAGE WEB
Over 130% growth
in followers from
March - June 2015
FOLLOWERS
7,961
18,374
Performance statistics
: Twitter Counter
15,098
11,471
*Twitter account created in July 2014 as “SABC Nguni”.
Later changed to ‘SABC iindaba’ in April 2015.
Umhlobo Wenene given access in April 2015 and started tweeting in May 2015.Slide9
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IINDABA
ZESIXHOSA, SABCiindabaFacebook: SABC iindaba
WITS RADIO DAYS 2015 |
GROWING THE AFRICAN LANGUAGE WEB
http://
www.facebook.com/SABCiindabaSlide10
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Audience response:
FacebookWITS RADIO DAYS 2015 | GROWING THE AFRICAN LANGUAGE WEB
Over 200% growth
in page likes from
April - June 2015
PAGE LIKES
12,800
41,717
Performance statistics
: Facebook Insights
26,195
*
Facebook account created in April 2015.
Umhlobo Wenene given access in April and started posting in May 2015.Slide11
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Iono.fm:
Umhlobo Wenene FM Indaba / news bulletinsWITS RADIO DAYS 2015 | GROWING THE AFRICAN LANGUAGE WEB
http://iono.fmSlide12
This pilot project has changed the traditional radio bulletin production workflow in the following ways:
No longer just about normal news production: Field reporters and desk producers need to now include planning and execution of social media
Priorities and duties had to be reallocatedTeam was strengthened with training (with the goal of having everyone versed in online production)Greater collaboration with TV IsiXhosa desk: Audience gets content from both platforms in
shared spaces for live isiXhosa news (SABC iindaba Facebook page and Twitter account)
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Planning, collaboration and workflow
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GROWING THE AFRICAN LANGUAGE WEB Slide13
Building relationships
: It is easier to interact with your audience in their vernacular.
Immediate feedback from our audience.Increasing staff skillsExpanding reach of radio
Growing listenership
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Benefits
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/Ends
Thank you! Enkosi!
Lungisa Nogcazi
nogcazil@sabc.co.za
@
LungisaNogcazi1
WITS RADIO DAYS 2015 |
GROWING THE AFRICAN LANGUAGE WEB
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