PDF-Na tional Advertising Terms July ing rms d ondi ions

al 11 he te and on app oo ng ade th Limited or an of the Publishers ted cl au 21 5735557523 ub UV57524 eans cl ud ng th ou of an on de oo ng m or er the ph ne or the pu li on n or ut on of an ent h on or ri nt or pe of a he he ay as an nt vi es pp a. Marketing Terms. Marketing. : all business activity undertaken to encourage the moving of goods . from . the grower or producer to the final consumer, including selling, advertising, promotions, and packaging. What is it???. Definition: How is it persuasive?. Guerrilla Marketing. is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results.. The original term was coined by . /)8g)hH O [Univ r0iy of .100 : Librry] /hB  0 J1n 20/, A: 2:55 JohnB n  8 )A fr dBoH i cddk 01-001 :MngBb :ygg b m)ongh ‐)r 7n.0 nd yj =* >onor ?nirsiy] 7ac 01 Ju y 016, A: 03:3 Susan u n 0 n4 )u hi rdun 0d Rc cwusun0  op?,-HJFm :1 u0a3 p?Jm-,?mp :50 u0c3 n 0 *nhc+,c *aa+--.../a0d4n0 u0c /o*l&o, dV( =8y.on *niuion> / r( 1+ July 201?, 8: 04:3 Douugl  ol l &Grdn EKKe( 11-787 bcn l R i,m-2i, b5l& lrR :ognl& 0our4Gr( 0 4(OO***+ l,-ol& lr+ouO&o O&Gd1 d n . yi*ai 2 Av [:oumbia Univ siy] y S 03 Auus 20,6, A ,322 Micha  i had( a2 0d7h dia )c2dSm n))s -o Pjhdau ,-,J PEadaSu Micha  hi3S5 7S h544***+ a2iadaS+(i34id4( 3. Objectives. Advertising’s Role in Capitalism. Role in Manufacturing & Retailing. Know Era’s & Association with Culture. Identify Evolutionary Forces. The Value of an Evolutionary Perspective. MSN. Presentation to [Client Name. ]. [Month Date, Year]. MSN . Autos. Where . drivers get . fully equipped. Key measures:. Unique users: 5,881,000. http://advertising.microsoft.com/autos. . Audience profile. Compliance . Guidelines. Who Regulates BetVictor? . BetVictor holds a remote . operator . licence from The Great Britain Gambling Commission.. Advertising and promotional . activities . undertaken by BetVictor or you, on behalf of BetVictor, are . AdjacencyCommercial that runs immediately before or after a program or featureAffidavitWritten proof BurstingA pattern where heavy advertising has been concentrated over a short period. For example: o 1. 1. . Two Approaches to the Study of Industrial Organization . 1.1.1 The Structure-Conduct-Performance (SCP) Approach. Empirical approach developed . by Edward Mason and Joe Bain in the 1940s and 1950s. . In this presentation…. The incentive defined. How it works. Requirements. Real Examples. Calculating the baseline & targets . Postage credit rates. Forecasting for change. The application process. Advertising Growth Incentive. Use mail to grow your business and be rewarded for it. Earn postage credits up to 20% per item by posting more advertising mail volumes than the previous year, over a 12 month period. In this presentation…. The incentive defined. Requirements. Types of tests supported. Examples of previous tests. Types of tests not supported. Postage credits. The application process. Completing the application form .