By the end of this lesson you will have Understood cultural diffusion and its causes Considered the cost of cultural erosion Seen how cultural and environmental change is resisted and reacted to ID: 701083
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Slide1
The emergence of a global culture
By the end of this lesson you will have:Understood cultural diffusion and its causesConsidered the cost of cultural erosionSeen how cultural and environmental change is resisted and reacted toApplied your knowledge to the case studies of the AmazonSlide2
Rural push
Urban pull750million
Recap
starter-
pick at least 4 words from the selection below & explain them! Blue = 1 point eachRed = 2 points eachBlack = 3 points each
Centripetal migrationInfrastructureDereliction
Costs of migration
Benefits of migration
TataSlide3
The Big Picture
Globalisation3.1 How globalisation is a long standing process3.2 The political and economic factors associated with globalisation3.3 The affect of globalisation on some places and organisations3.4 The global shift and how this has created winners and losers3.5 Economic migration and the impact of this on the physical environment
3.6 The emergence of global culture
3.7
The increase of development in some countries and how this has created disparities3.8 The social, political and economic tensions which arise from globalisation3.9 Ethical and environmental concerns about unsustainabilitySlide4
Spec Check
Concept Checker:3.6a. Cultural diffusion occurs as a result of globalisation; TNCs, global media corporations (role of TNCs), tourism and migration create and spread and increasingly ‘westernised’ global culture which impacts on both the environment and people (Changing diets in Asia). The spread of global culture has also led to a new awareness of opportunities for disadvantaged groups (Paralympic movement) particularly in emerging and developing countries (P: opportunities for these groups)Slide5Slide6
What is Cultural Diffusion?
Diffuse = spread or cause to spread over a wide area or among a large number of people.Slide7
TNCs
Influence:Food, clothes, goodsSayings and slogans catch on e.g ‘Just do It’Uniform products bring changes to placesTHINK, PAIR, SHARE. Evaluation:TNCs lead to glocalisation to try and reflect local cultures in their products – is glocalisation just a sophisticated form of cultural imperialism?Slide8
Global Media
Influence:Disney films, Christmas and Halloween in movies, the BBC maintaining a sense of ‘Britishness’Evaluation:Films and programmes can offer a window into other cultures. However, films are often re-filmed to suit a different audience. i.e. the inbetweenersOther countries have managed to get their culture furthered through news and cartoonsSlide9
Migration and Tourism
Influence:Migration brings cultural changes. Europeans took their culture in the past. Now other cultures are being brought to European countries.Evaluation:Migrants affect host regions. Do you think cultural changes are superficial or more meaningfulSlide10
Exam Practice – using notes
Explain cultural diffusion and its causes (4)ALL should mention how TNCs, Media and Migrants cause cultural diffusionMOST should mention how cultural diffusion is a long standing process and use examplesSOME should discuss cultural diffusion through soft power and refer to phenomena such as ‘globish’Slide11
The Costs of Cultural Erosion
The global culture is becoming largely westernised, known as hyperglobalisationSome see this as a negative (pessimistic hyperglobalisers)Some worry about the loss of global languages to EnglishThey worry that the main focus in economic globalisation and enforced capitalismOthers see this as a positive (optimistic hyperglobalisers
)
The western/global culture prizes democracy, reduced discrimination and increased freedomSlide12
Global Cultures - Case Studies
Changing diets in AsiaIndigenous people of Amazonia and Papa New GuineaGlobal ParalympicsIn your pairs, pick one case study to read each. You have 5mins quiet reading time. Then share what you have learnt with your partner. Be ready to feedback to the class to make notesSlide13
Changing diets in Asia - COST
Traditional Asian food was low meat and high vegEmergence of western culture has led to more meat in dietThis has physical impacts as obesity from fast food arisesThis has environmental impacts with methane gas release and deforestation (to grow crops to feed cattle)Led to loss of traditional foods at Chinese weddings (Shark Fins)Meat demand has risen above 1,000 metric tonnes in 2010Slide14
Changing cultures in Amazonia Tribes - COST
People in Amazonia region have started wearing more westernised clothing (ie. T-Shirts)Rural – urban migration is occurringThey leave behind traditional homesThis has led to an increased neglect of their eco-systems as they value education and health more now e.g they hunt for endangered species to eat or sell (economic changes)Slide15
Paralympic culture - BENEFIT
The media has changed the views of disabled people through broadcasting the Paralympics.Disabled people now viewed as ‘super humans’ and are no longer outcast. In the past, the USA had sterilisation programmes against disabled people which has now been withdrawn due to culture of ‘superhumans’. 1982-92 was the decade of disabled people :) Slide16
Resisting and Reacting to Global Change – Quiz, Quiz, Trade
1. Which 3 groups of people may experience concern over globalisation?2. What is an example of a country at the extreme end of the spectrum AGAINST globalisation?3. What is the ‘WHS’ and how does it react to global change?4. What is a cultural landscape?5. What is an example of a site that has been recognised as an important cultural landscape?6. How has France tried to react against globalisation?7. How have Nigeria tried to react against globalisation?8. How have China reacted against globalisation?9. What is meant by cultural hybridism?
10. What is the difference between
a pessimistic hyperglobaliser
and an optimistic globaliser?Slide17
Question Cards
With your partner or in threes, play WHIST using your question cardsSlide18
Homework – Due 24th November
Read page 195 of your booklet on resisting and reacting to cultural change. Revise for the review questions on page 196 – the more revision you do at home the better you will do in your test. You can ALL get a B or above in these questions with effort. Bring evidence of revision in for me to see next week – use the textbook headings to help you. This can be in the form of revision cards/mindmaps/idiots guides