www.BigDataBusinessForum.com - PowerPoint Presentation

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www.BigDataBusinessForum.com - PPT Presentation

Meet The 2013 Speaker Faculty November 1315 2013 Hotel Nikko San Francisco CA November 1315 2013 Hotel Nikko San Francisco CA Central to the success of your Big Data strategy is collaboration between key stakeholders in an organization Weve ID: 623718

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Slide1

www.BigDataBusinessForum.com

Meet The 2013 Speaker Faculty

November 13-15, 2013

●

Hotel Nikko, San Francisco, CASlide2

November 13-15, 2013

●

Hotel Nikko, San Francisco, CACentral to the success of your Big Data strategy is collaboration between key stakeholders in an organization. We’ve gathered together leaders and top executives spanning the business, finance, healthcare, retail

and non-profit industries to discuss the challenges and successes that lead to long-term, successful strategies at the upcoming 2

Annual Big Data Business Form

to make sure your organization has access to the best.You’ll find that we took note of the top big data executives who you’d like to meet and made sure you have access to them this year. We are proud to introduce your to our impressive faculty of speakers from organizations including:PayPalExpediaWhole FoodsNokiaMonsterIntelAnd many more …

We hope to see you this November!

Kind Regards,Hannah HagerDigital Content Manager

About The 2nd Big Data Business Forum … The 2nd Annual Big Data Business Forum is an event that offers a unique three-day program that brings together top technologists, analysts and business executives under one roof to share best practices through practical and proven Fortune 500 case studies. Leave with the skills and insights needed to accelerate the path from analytics and insights to action. The Big Data Business Forum has been designed to provide you with what you need no matter where you are in the journey, with an underlying theme of value.

Editor’s Welcome

www.BigDataBusinessForum.comSlide3

ENQUIRY@IQPC.COM

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Brian

Schmucker

Director of Analytics, Sales Process Improvement

Kelly Services

@KellyServices

Wednesday, November 13, 2013

CASE STUDY: A Different View of Supply Chain Within a Service Industry – Kelly Services Using Analytics to Enhance the Talent Supply ChainNovember 13-15, 2013 ● Hotel Nikko, San Francisco, CA

Brian

Schmucker

has dual responsibilities; managing the Global Sales Process Improvements and managing Kelly's Data Analytics, which is responsible for large accounts and new sales data analysis and benchmarking.

Brian’s

role within Kelly has evolved from corporate accounting to Global Sales Support. He led the finance and pricing roles for Kelly’s office of the president accounts, which serviced Kelly’s most strategic customers from 1999 - 2009. Brian has also managed one of Kelly’s top 10 accounts, and signed the account to a new, five-year agreement while in that capacity.

Brian earned an M.B.A. from Walsh College in Troy, MI. and received his Bachelors in Business Administration with a focus in Accounting from Eastern Michigan University. Brian is based in Kelly’s world headquarters in Troy, MI

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Ferenc

Huszár

Lead Data Scientist

PeerIndex

@PeerIndex

Friday, November 15, 2013

SESSION:

Science of Influence – How We Measure Influence Online

November 13-15, 2013

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Hotel Nikko, San Francisco, CA

Ferenc

Huszár

is lead data scientist at London-based social media analytics company

PeerIndex

and an active contributor in the emerging data science community in London.

holds a PhD in Machine Learning from the

Univeristy

of Cambridge, where he developed computational methods for analysing and understanding data in a range of applications. Currently he develops products and statistical techniques which derive value from social media data.Slide5

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Dana

Zuber

Strategy

& Analytics Executive

Wells Fargo

WellsFargo

Thursday, November 14, 2013

CASE STUDY:

Building Analytics Community of Practice at Wells Fargo

November 13-15, 2013

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Hotel Nikko, San Francisco, CA

Dana

Zuber

is a strategy and analytics executive at Wells Fargo where she was an early adopter and evangelist of using visual analytics to tell stories with data.

She

has led analytics teams at Wells Fargo in Wealth Management, Branch Planning and Modeling and most recently in Enterprise Data and Analytics. Currently, she and her team are focused on big data analytics as well as standing up an enterprise-wide Analytics Community of Practice for the bank.

Dana

presents regularly to Wells Fargo executive leadership teams in addition to speaking at conferences.

Prior

to Wells Fargo,

Dana

worked at companies such as Walmart.com, L’Oreal USA and Canadian Tire

Dana has a degree in Mechanical Engineering from Queen’s University in Canada and an MBA from The Kellogg School of Management at Northwestern. Dana and her family live in Oakland California

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Don

Hinman

SVP for Data Strategy

Epsilon

EpsilonMktg

Wednesday, November 13, 2013

SESSION:

Developing a Data Strategy and an Integrated Marketing and Sales Database

November 13-15, 2013

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Hotel Nikko, San Francisco, CA

Don

Hinman

is the SVP for Data Strategy for Epsilon.

Don

leads the data asset utilization functions for Epsilon’s data

products. He also acquires

data and helps clients understand how to use it.

Don

is often referred to as “Dr. Data” due to his experience and expertise known across the industry for the creation and use of external data in database marketing applications.

is past Chair of the Direct Marketing Association’s Committee on Ethical Business Practices.

is also a past member of the Board of Trustees for the Direct Marketing Educational Foundation.

In 2013,

Don was honored with a Silver Apple Award from the Direct Marketing Club of New York.

What has been your biggest challenge when it comes to big data and analytics within your role?

“Helping people understand the Big Data is not a panacea. While it adds strength and understanding to Marketing, it does not replace all other techniques.”Slide7

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Jean-Paul

Isson

Global VP of Business Intelligence & Predictive Analytics

Monster Worldwide

jp_isson

Friday, November 15, 2013

SESSION:

The Big Questions That Will Unlock the Power of Your Big Data And Analytics Outcomes

November 13-15, 2013

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Hotel Nikko, San Francisco, CA

Jean-Paul

Isson

recently co-authored a 2012 book :

“Win

With Advanced Business Analytics : Creating Business Value from your

Data.” He

is an internationally recognized speaker and an expert in advanced business analytics.

Jean-Paul is Global VP of Business

ntelligence

and

Predictive Analytics

at Monster Worldwide,

Inc., where

he has built his global business intelligence team from the ground up and successfully conceived and implemented global customer scoring/segmentation, predictive modeling, and Web mining applications building across North America, Europe, and Asia-Pacific.

Over the next five years, what do you foresee as the single biggest impact that big data will have in business?

“Data will become less valuable, while analytical insights become more valuable and predictive modeling becomes the new de facto standard.”Slide8

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John

Coe

President

The Sales & Marketing Institute

Wednesday, November 13, 2013

CHAIRPERSON’S REMARKS:

Industry Overview – The Burning Questions for the B2B Marketer

November 13-15, 2013

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Hotel Nikko, San Francisco, CA

John is well known in the B2B database marketing world as he has given

more than

425 presentations and seminars in the last 30

years and

is the author of the McGraw-Hill book,

The Fundamentals of Business-to-Business Sales & Marketing.

addition, he has held positions

Product Manager BFG Chemical, National Sales Manager Quaker Oats, National Campaign Manager of IBM, Sr. VP of B2B Rapp Collins Worldwide, President of Protocol B2B and President of Integrated Target Marketing.

now is writing his second book,

The Complete B2B Data Guide & Resource Directory due out in late 2013.Slide9

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John

Reynders

Chief

Information Officer

Moderna

Therapeutics

ModernaT

Wednesday, November 13, 2013

SESSION:

Big Data in the Life Sciences – The Good, the Bad and the Ugly

November 13-15, 2013

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Hotel Nikko, San Francisco, CA

John

is the Chief Information Officer of

Moderna

Therapeutics, where he is responsible for deploying novel Informatics,

Automation

and IT solutions in support of the company’s pioneering mission to deliver an entirely new in-vivo drug modality – messenger RNA Therapeutics™.

Prior

Moderna

, John was VP of R&D Informatics at AstraZeneca, responsible for IT,

Information

and Informatics solutions across AstraZeneca’s R&D organization - leading teams in the US, UK, Sweden, Russia, Japan, and China to enable discovery, translational, clinical, pharmaceutical development, and regulatory functions.

What has been your biggest challenge when it comes to big data and analytics within your role?

“By far the biggest challenge is securing Data Scientist talent essential to enable any Big Data agenda. These are colleagues with an incredibly diverse background spanning computer science, software engineering, statistics, informatics, high-performance cloud computing, in addition to a strong knowledge of the target business domain.”Slide10

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Kristian

Hammond

Founder & CTO

Narrative

Science

NarrativeSci

Friday, November 15, 2013

SESSION:

Know Your Audience and the Story You Want to Tell: Making the Most of Your Big Data Initiatives

November 13-15, 2013

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Hotel Nikko, San Francisco, CA

Kristian

Hammond is CTO and one of the founders of Narrative Science. Mr. Hammond is currently on leave from the Department of Electrical Engineering and Computer Science at Northwestern University.

is an accomplished researcher in the areas of human-machine interaction, context-driven information systems and artificial intelligence. After completing his Ph.D. in computer science at Yale University in 1986, Mr. Hammond founded The University of Chicago’s Artificial Intelligence Laboratory. Under his direction, the laboratory flourished as a center for innovative artificial intelligence research for over a decade.

1998, Mr. Hammond moved to Northwestern University to form

Northwestern’s

Intelligent Information Laboratory (

InfoLab

) and began focusing on the generation of content based on search and data analytics

.Slide11

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Mike Olson

Co-Founder & Chief Strategy Officer

Cloudera

mikeolson

Thursday, November 14, 2013

KEYNOTE ADDRESS:

Monetizing In-House Big Data Solutions

November 13-15, 2013

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Hotel Nikko, San Francisco, CA

Mike co-founded

Cloudera

in 2008 and served as its CEO until 2013 when he took on his current role of chief strategy officer (CSO.) As CSO, Mike is responsible for

Cloudera’s

product strategy, open source leadership, engineering alignment and direct engagement with customers.

Prior

Cloudera

Mike was CEO of

Sleepycat

Software, makers of Berkeley DB, the open source embedded database engine. Mike spent two years at Oracle Corporation as vice president for Embedded Technologies after Oracle’s acquisition of

Sleepycat

in 2006.

Prior

to joining

Sleepycat

, Mike held technical and business positions at database vendors Britton Lee,

Illustra

Information Technologies and Informix Software. Mike has a Bachelor’s and a Master’s Degree in Computer Science from the University of California, Berkeley.Slide12

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Natasha

Balac

Director

of Predictive Analytics of Excellence

SDSC

Thursday, November 14, 2013

CASE STUDY:

Large Data Predictive Analytics on a Smart Grid

November 13-15, 2013

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Hotel Nikko, San Francisco, CA

Natasha is

the Director of Predictive Analytics Center of Excellence at the SDSC encompassing many data mining projects including collaborations with the Smart Energy Grid, Medical School,

Humanities and

Fraud detection. Natasha received her Master's and Ph.D.

in Computer

Science from Vanderbilt University with an emphasis in Machine Learning and Data Mining from large data sets.

Her

dissertation focused on creating and applying novel data mining techniques to mobile robots and real time sensor data.

She

has been with SDSC since 2003.

She previously worked on

mining, analytics and bioinformatics in the

biotech industry

She

has also led multiple collaborations across a wide range of organizations in industry, government and academia. Slide13

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Pavandeep

Kalra

Head of Product Management & Strategy for Data

Nokia

nokia

Friday, November 15, 2013

CASE STUDY:

Building Eight Core Elements of a World Class Consumer Data & Analytics Capability at Nokia’s Location & Commerce Business

November 13-15, 2013

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Hotel Nikko, San Francisco, CA

Pavandeep

Kalra

is the Head of Product Management & Strategy for Data and Analytics in Nokia.

Pavandeep

is currently leading an effort to create “smart data” for

Nokia’s

location based platform to provide users with insights they can trust everyday, everywhere.

Prior

to Nokia he was a senior manager of analytics at

Oracle,

focused on predictive demand forecasting for large retailers such as

Wal-mart

and JC Penny. He has also been a co-founder and strategy head of a

VC-funded

early stage startup in supplier relationship management.

Pavandeep

has more than

eight pending patent applications, is a founder advisor for data analytics startup companies and holds bachelor degrees from the Wharton and Engineering Schools of the University of

Pennsylvania.Slide14

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Rahul

Todkar

Head of Marketing Analytics

Intuit

@Intuit

Friday, November 15, 2013

SESSION:

The Real Risks of

Hadoop

– What the IT Department Needs to Consider

November 13-15, 2013

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Hotel Nikko, San Francisco, CA

Rahul

Todkar's

interest and passion lies in creating compelling stories with data to enable decision making and informed trade-offs. He enjoys tackling challenges presented by big data and thrives in an environment with data and technology complexities to drive business transformation through power of analytics.

As current head of channel marketing analytics, Rahul leads optimization efforts to drive new user acquisition, x-sell and multi-channel, multi-device experience across Intuit’s Small Business Group.

this role, Rahul oversees all aspects of analytics and data strategy including digital [web and mobile] analytics, offline/online marketing spend optimization, statistical modeling, segmentation, media mix modeling, cross-channel attribution and people, tools, vendor management.

Prior

to Intuit,

Rahul worked for such analytics

powerhouses

as eBay/PayPal

and Capital One. Slide15

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Ravi Prasad

Head of Analytics,

Strategy and Innovation

Liberty

Mutual

libertymutual

Friday, November 15, 2013

CASE STUDY:

Big Data Analytics in P&C Insurance – Fraud Management Analytics and Catastrophe Management Analytics

November 13-15, 2013

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Hotel Nikko, San Francisco, CA

Ravi

Prasad

is an experienced operational executive and a strategy consultant specializing in Data Analytics, Product Management and Organizational Transformation. He

has more than a

decade of global experience in Financial services, Management consulting and Technology. Ravi currently works at Liberty Mutual Group and

is responsible

for strategy, analytics and innovation. Prior to Liberty, Ravi

worked at State Street Corporation, Bearing Point Consulting and on a successful entrepreneurial venture. In the past, he interned with JP Morgan Investment Banking, Capital Markets.

Ravi

holds an MBA from Kellogg School of Management and Masters degree in Computer Engineering from Boston University, and an exchange program from Massachusetts Institute of Technology. He also holds a patent in “

TopicGraph

”, a semantic data algorithm that builds real time relationships by extracting deeper meaning of data.Slide16

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Sameer Chopra

Vice President of Marketing Analytics

Orbitz

Worldwide

orbitz

Friday, November 15, 2013

Chairperson’s Address

November 13-15, 2013

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Hotel Nikko, San Francisco, CA

Sameer

Chopra is

Vice

resident

of Advanced Analytics at

Orbitz

Worldwide, Inc., a leading global online travel company. He has more than 15 years of experience in applying data mining and predictive analytics across various business domains at both Fortune 500 firms and startups.

Before

joining

Orbitz

, Chopra led the Marketing Analytics and Web testing team at Intuit’s Small Business Group and served as director of analytics at eBay. He holds a master’s degree in Operations Research from the Massachusetts Institute of Technology.Slide17

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James W.

Obermayer

Executive Director

Sales Lead Management Association

Wednesday, November 13, 2013

SESSION:

It’s All About Leads – How to Increase Qualified Leads by 300%

November 13-15, 2013

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Hotel Nikko, San Francisco, CA

James

Obermayer

is an author/co author (four books) and speaker on subject of sales lead management. James is the

founder

of the world-wide

6,500

member Sales Lead Management Association, which also has a

Group of

3,023

members.

The

SLMA is the sponsor of the yearly Sales Lead Management Week, the annual contest for the 50 Most Influential People in Sales Lead Management, and the nomination and naming of the 20 Women to Watch in Sales Lead Management.

The

SLMA also hosts the weekly c-level interview program; SLMA Radio.

Sales

Lead Management news is reported daily on the home page of the SLMA.

What do you hope to achieve through the implementation of big data and analytics within your role/department/organization?

“

I expect to increase sales at a lower cost of marketing at a faster rate than my competitors.”Slide18

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Jim Wheaton

Co-Founder & Principal

B2BMarketing.com

@b2bmarketing

Wednesday, November 13, 2013

SESSION:

Best-Practices Analytics, Testing and Measurement for B2B Marketers

November 13-15, 2013

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Hotel Nikko, San Francisco, CA

Jim Wheaton, a Co-Founder of B2BMarketing.com, has been a direct and database marketing professional since 1981.

has held positions ranging from P&L responsibility for several major direct marketing product lines, to building and managing a cutting-edge data mining and strategic consulting practice.

Jim

started out in B2C, eventually embraced B2B in all of its data complexity, and has been deeply immersed in the B2B world since 2001.

Jim began as an in-the-trenches line manager. Subsequently, he was a database consultant at

Kestnbaum

& Company, VP of Research & Consulting at

Wiland

Services, SVP of Strategic Consulting at

KnowledgeBase

Marketing (now KBM Group), Co-Founder of Wheaton Group in 2000, and Co-Founder of B2BMarketing.com in 2011. Jim has authored over 210 industry articles and speeches, and is former Chairman of The DMA Analytics Council. He holds an MBA from The University of Chicago, and a BA from Brown University

.Slide19

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Mario

Faria

Chief Data Officer

Bill & Melinda Gates Foundation

mariofaria

Thursday, November 14, 2013

SESSION:

The Data-Driven Business Attributes

November 13-15, 2013

●

Hotel Nikko, San Francisco, CA

Mario

is one of the first Chief Data Officers in the world. He has worked as a CDO for Boa Vista, a credit bureau services provider in Brazil, which is partly owned by Equifax.

Mario

has worked for IBM, Accenture and Microsoft, leading projects related to BI, DW, CRM, Supply Chain, Web Development and Management Consulting. Mario has an MBA from the University of California at Santa Cruz, a MSc from the State University of New York at Albany and a BSc from

Unicamp

(Brazil). Mario has moved to USA in January 2013, and is currently working as a Big Data Business Advisor, helping companies to cross the “data chasm.”

What has been your biggest challenge when it comes to big data and analytics within your role?

“A big challenge is finding the right people to support the projects. With cloud computing, technology has become a commodity. And data is everywhere. People, on the other hand, are now the critical path for the success of any Big Data project.”Slide20

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Shira

Witelson

Director of Analytics Modeling

J.Crew

jcrew

Friday, November 15, 2013

SESSION:

Understanding Online Attribution Modeling

November 13-15, 2013

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Hotel Nikko, San Francisco, CA

Shira

Witelson

is the Director of Analytics Modeling at

J.Crew

, focusing on Statistical Modeling and Analysis for Database Marketing.

Shira

is currently establishing the first advanced analytics department of

J.Crew

; in charge of developing, overseeing and implementing predictive models in the marketing scheme of

J.Crew

in view of supporting acquisition and retention efforts.

She

received her M.A. in Statistics from Columbia University,

B.Sc

in Industrial Engineering and Management from the

Technion

and a B.A. in Statistics from the Hebrew University of Jerusalem. Previously holding an Associate Director position, in the Advanced Analytics team at

Digitas

New York (a

Publicis

subsidiary) where she developed a highly complex and successful attribution model that was sold to numerous clients. Slide21

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Joel

Warady

Chief Sales & Marketing Officer

Enjoy Life Foods

enjoylifefoods

Friday, November 15, 2013

CASE STUDY:

Big Data Strategies for Companies with Small Data Budgets

November 13-15, 2013

●

Hotel Nikko, San Francisco, CA

Joel

Warady

is Chief Sales & Marketing Officer of Enjoy Life Foods, a leading brand in the North American Gluten-Free, Allergy-Friendly CPG category. Prior to joining Enjoy Life, Joel was Principal of Joel

Warady

Group, a Marketing, Social Media, and Business Growth consulting firm.

Joel

is a former owner of a US branded CPG company that at its peak had its products sold in over 17,000 retail locations throughout the US, and 56 countries globally.

Joel

has spent 33 years in a marketing capacity in the retail, publishing and CPG industries.

What has been your biggest challenge when it comes to big data and analytics within your role?

“The problem with data is the fact that there is so much of it, if one is not careful, you can get buried in it. Now more than ever, the old adage "paralysis by analysis" holds true. At some point, decision need to be made, even as the data continues to come pour in.”Slide22

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Tony

Flanery

-Rye

Director of Global Analytics

Expedia

expedia

Thursday, November 14, 2013

CASE STUDY:

The Pursuit for Better Information at Expedia

November 13-15, 2013

●

Hotel Nikko, San Francisco, CA

Tony

Flanery

-Rye is Director of Global Analytics for Expedia’s Online Marketing Group.

leads a team of analytics professionals driving actionable insights for Paid and Free Search, Partner, Affiliate and Customer Marketing.

His

focus is bringing order and insight to the millions - and in some cases billions - of pieces of unstructured data from service contracts, customer data and usage, keywords, page views, and site actions.

Tony

holds a Master’s Degree in Finance from Seattle University and has more than 15 years of experience across hospitality,

telecom

and travel.

His

expertise spans operations, pricing, software development, commission plan design, web analytics and customer analytics

.Slide23

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November 13-15, 2013

● Hotel Nikko, San Francisco, CA

ednesday, November 13, 2013

WORKSHOP:

Building a Big Data Platform

Thursday, November 14, 2013KEYNOTE: Aligning Business and IT on The Big Data Journey

Wednesday, November 13, 2013

WORKSHOP: Developing the Ability and Capability for High-Performance Data Processing

Jerome Boulon

Director, Big DataRiot Games@riotgames

Arek

Kaczmarek

Big Data Solutions Engineer

Expedia

expedia

Sam Hamilton

VP, Data Technology

PayPal

paypal

ENQUIRY@IQPC.COM

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November 13-15, 2013

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Thursday, November 14, 2013

SESSION:

Staffing Big Data Teams – Core Competencies Required to Drive a Successful Big Data Strategy

Thursday, November 14, 2013

KEYNOTE:

Aligning Business and IT on The Big Data Journey

Friday, November 15, 2013

SESSION:

Quality Management – Ensuring Validity of Data

Chris Taylor

Global Executive Coordinator, Global Data Team

Whole Foods Market

@wholefoods

Kerstin

Kleese

van Dam

Associate Division Director

Pacific Northwest National Laboratory

paypal

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Kira

Chuchom

Data Governance, Data Management Organization

Microsoft

microsoftSlide25

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November 13-15, 2013

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Thursday, November 14, 2013

CASE STUDY:

Putting Insights into Action – Leveraging Information to Drive Efficiency in Business Operations

Thursday, November 14, 2013

KEYNOTE:

The Next 5 Years – Big Data Trends and Predictions

Thursday, November 14, 2013

CASE STUDY:

Big Data Modeling – Hierarchical Media Mix Model

Christine Smiley

Director of Consumer Insights

Michaels Stores, Inc.

michaelsstores

Michael

Kaushansky

EVP, Chief Analytics Officer

Havas

Media

havasmedia

Brian Hopkins

Principal Analyst, Enterprise Architecture

Forrester Research

forrester

ENQUIRY@IQPC.COM

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bigdatabusinessforum.com

November 13-15, 2013

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Hotel Nikko, San Francisco, CA

Friday

, November

15,

2013

KEYNOTE:

Cutting Through the Hype – What Big Data Cannot Help You Accomplish

Friday, November 15, 2013

SESSION:

Overcoming the Frustrations of Database Management

Friday, November 15, 2013

PANEL:

Four Companies You Should Take Notice Of

Scott Nicholson

Chief Data Scientist

Accretive Health

accretivehealth

Jim Smith

General Partner

Mohr

Davidow

mohrdavidow

Raghu

Nambiar

Distinguished Engineer

Cisco Systems

@cisco

ENQUIRY@IQPC.COM

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bigdatabusinessforum.com

November 13-15, 2013

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ENQUIRY@IQPC.COM

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1-800-882-8684

We hope you have enjoyed getting to know our speaker faculty.

Attendee

Profile

Join

Us!

Nov

. 13-15 in San

Francisco

Three Ways to

Call

1-800-882-8684

●

enquiry@iqpc.com

●

Visit

BigDataBusinessForum.com

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