Download Pdf - The PPT/PDF document "On Hold Marketing" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Presentation on theme: "On Hold Marketing"— Presentation transcript:
On Hold Marketing
Telephone hold time is valuable marketing time. Interesting scripts, professional voices &
engaging music will impress callers and advertise your business.
Hold Marketing is a continuous loop of music and information callers hear while they are
waiting on the hold line or are being transferred to an extension.
People are generally receptive to hearing more about a company they’ve just called, so take
ntage of this valuable marketing opportunity! It’s a chance to talk directly to your callers,
by playing entertaining and informative
messages to them while they’re holding.
Callers hear about your company while they wait on hold
hold time into marketing time! Let your caller know you appreciate their call and that
you’ll be right with them to answer their question rather than putting them into voicemail.
While they’re holding, let them know about your products, services, promotio
ns or industry
information. It’s a smart and cost effective business decision, whether you’re a small family
business or a large corporation!
hold creates a positive caller
If the atmosphere is great, do you stay longer? Customers ju
dge your company based on their
contact experiences…in person AND on the phone! You’d never allow an awkward moment of
silence in a business meeting
why treat your caller any differently? Let On
help you create a pleasant greeting, an effi
cient menu tree and professionally recorded
messages to entertain them when you have to put them on hold.
Sounding professional boosts sales
one has time to waste time! Those first seconds (or several minutes) are critical to
callers’ perception of y
and in business, perception is reality! It’s a fact
callers are treated to a customized greeting while on hold, they’re more likely to feel reassured
they’ve called a company that can meet their needs with an effective solution.
hold system reduces costly hang
Give your callers something interesting to listen to and they’ll stay! Let them know their
business is important. Feed their curiosity. They’ll hold much longer and be less frustrated.
ing and music is proven to reduce hang
ups by two
Reinforce ad campaigns, cross
sell and up
sell with on
You’ve trained your staff to “cross
sell” and “up
why not let your hold line back them
up? Market your products and services to exis
ting customers at a fraction of the cost of other
advertising media. On hold messages will increase callers’ requests for information about
specific products or services mentioned while on hold! Contact us today; you could be on your
way to increased sales
as early as tomorrow!
Messages on hold are a target
With an On
Hold Marketing program, your message
and only your message
to an audience already motivated to learn more about your company. When you market to
s, we make sure your scripts talk to them, the music reflects your business model and
the information engages them so they’re still on the line when you pick it up.
For more information please visit