Premium Spirits are in growth with an accelerating consumer trend towards drinking less but better Premium Rum has grown 9 CAGR over the last three years Despite this growth premium rum still ID: 833568
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Why should you range?Premium Spirits ar
Why should you range?Premium Spirits are in growth with an accelerating consumer trend towards drinking less but betterPremium Rum has grown +9% CAGR over the last three years*Despite this growth, premium rum still only accounts or 13% of total sales value in the rum category versus ~50% in the Bourbon & Whisky categories*** Iri. AU Liquor, MAT to 26/06/16 ** Just Drinks Jan 2016What makes RATU & BATI so special?Made from the purest local waterHand-cut sugar cane grown in ancient volcanic soil, producing a richer, purer cane juiceFiltered through coconut shell carbon, taking the sharp flavour notes for softer, smoother finishMatured in specially selected oak barrels in the perfect Fijian climateHand-crafted with the finest local ingredients as the South Pacific Distillery on Lautoka, FijiEXPLORE THE RANGE…BUY 6 BOTTLES PAY FOR 5 ON RATU & BATIRATU–is the name given to Fiji’s mighty warrior chiefs. 3 Flavours of award-winning rum aged for at least 5 years in charred oak barrels1.RATUSpiced Premium Rum2.RATUSignature Rum Liqueur3.RATUDark RumRATUSUPER PREMIUM RUMPREMIUM RUMBATIBATI–were the fearsome Fijian warriors. 3 flavours of award-winning rum, hand crafted & aged for 2 years1.BATISpiced Rum2.BATI Dark Rum3.BATIWhite RumWant to know more?Check out our website: rumcooffiji.comNOTE: Margin & pricing information is indicative only, please refer to your own price list for accurate calculationsRATU & BATI are distributed exclusively by CCA. Speak to your local representative for more informationALM CODEALM DESCRIPTIONSHELF RRPRRP % MARGINPROMO RRPRRP % MARGINRATU671814RATU SPICED RUM 5YO 700ML$66.9924.2%$54.9924.0%671783RATU SIGNATURE RUM 8YO 700ML$66.9924.2%$54.9924.0%671830RATU DARK RUM 5YO 700ML$66.9924.2%$54.9924.0%BATI671961BATI SPICED RUM 2YO 37.5%700ML$51.9924.5%$39.9919.6%671995BATI DARK RUM 2YO 37.5% 700ML$51.9924.5%$39.9919.6%672006BATI WHITE RUM 2YO 37.5% 700ML$51.9924.5%$39.9919.6%