Authentic youth engagement & positive youth development
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Authentic youth engagement & positive youth development

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Authentic youth engagement & positive youth development




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Presentation on theme: "Authentic youth engagement & positive youth development"— Presentation transcript:

Slide1

Authentic youth engagement & positive youth development

Breakout Session

Slide2

Focusing on Positive Developmental Outcomes for Engaging Youth in Tobacco Prevention

The 84 Movement

word@the84.org

Slide3

What is The 84?

Slide4

The Youth Development Approach

An approach to supporting youth that focuses on outcomes necessary for adolescence and adult life based on their capacities, strengths, and formative ideas.

Advancing Youth Development Curriculum: BEST Youth Worker Certificate Training, Health Resources in Action

Slide5

Thriving Young Person Activity

Slide6

Civic Engagement

Slide7

Public Speaking and Presentation Skills

Slide8

Peer Leadership

Slide9

Statewide Leadership Team

Slide10

Community/Sense of Belonging

Slide11

Contact Information

Facebook.com/The84Movement

@The84Movement

The84Online

Carly

Caminiti

Project Manager

ccaminiti@hria.org

Natalie Vanatta

Program Coordinator

nvanatta@hria.org

Slide12

The Student Panel

A New Approach to Evaluating Youth Tobacco Control Movements

Cassandra Woodcwood@lunginfo.org

Slide13

Youth Movements in Pennsylvania and Delaware

KBG members regularly host interactive events within their schools to educate their peers about the tobacco industry and the health effects of using tobacco, to raise awareness about lung cancer, and to increase KBG participation.

Kick Butts Generation (KBG) is a Delaware-based group for middle and high school students focused on ending youth tobacco and nicotine use.

Slide14

Youth Movements in Pennsylvania and Delaware

TRU is newer than KBG and due in part to the size of Pennsylvania vs. Delaware, TRU chapters operate with less centralization

The Tobacco Resistance Unit (TRU) in Pennsylvania aims to protect youth ages 12 to 18 from tobacco and nicotine products and marketing through efforts in community outreach, education, prevention, and cessation.

Slide15

KBG and TRU Evaluation

An independent evaluation of both youth movements has been conducted by the Research & Evaluation Group at Public Health Management Corporation since 2012 (TRU) and 2014 (KBG).

Slide16

Evaluation Challenges

School-based group chapters operate in relative

isolation

, but require coordination of efforts

.

It is difficult for the evaluators to measure collective progress towards outcomes if groups are not conducting similar activities. Additionally, it can be challenging to ensure that groups report their data using consistent protocols.

Slide17

Evaluation Challenges

High

turnover

makes it difficult to identify which members are best able to provide feedback

.

Tracking KBG and TRU membership has been challenging. Not only do students graduate, but some do not maintain active membership after first signing up.

Slide18

Evaluation Challenges for KBG and TRU

Youth

use a variety of methods of communication, making them

hard to reach

.

KBG and TRU members have varied preferences for communication – no one method (e-mail, phone, social media, etc.) will work well for the entire population.

Slide19

Evaluation Challenges for KBG and TRU

Youth

do not typically have the

attention span

to complete long surveys.

We’ve learned to keep all paper surveys to one page, front and back. Otherwise, questions will be left blank.

When we collect data from youth at large events, we have to limit the questions to essential questions about those events.

Slide20

Evaluation Challenges for KBG and TRU

Statewide

events

(e.g., youth conferences) offer an opportunity to collect data from a large number of members. However, it is

difficult to collect in-depth data

from youth in these settings due to competing interests, including scheduled activities and social opportunities.

Slide21

Assembling a Youth Feedback Panel

Our goals:

I

dentify a group of KBG and TRU members who are eager to share their feedback with the evaluation team and willing to do so via online surveys

Develop timely online surveys that ask in-depth questions that can inform short- and long- term program decision-making

Slide22

Assembling a Youth Feedback Panel

Who was invited to join?

341 TRU and 261 KBG members with valid e-mail addresses

Note

: E-mail addresses were collected from

online

member registrations and from online

registrations

for a recent KBG conference in

Delaware

. Because adult group advisors register

youth

members and do not always collect

members

’ e-mail addresses, e-mail addresses

were

not available for all members. Additionally,

over

15 percent of the e-mail addresses were

not

valid.

Slide23

Assembling a Youth Feedback Panel

What are the incentives to join?

1) The

opportunity to make your voice heard…

…and to receive gift cards after completing surveys.

Slide24

Assembling a Youth Feedback Panel

What

other incentives

did we consider

?

KBG/TRU

Gear (t-shirts, etc.)

We decided gift cards ($5 gift card for everyone or a raffle of several larger gift cards) would be a more effective incentive, especially for less-involved group members.

Promoting membership as an extracurricular leadership opportunity that could be listed on college applications.

We decided it was more important to preserve group anonymity in order to solicit candid feedback. We also want to make sure we’re not just soliciting feedback from group “leaders”, but also from newer or less active members.

Slide25

Who joined (so far)?

26

youth panel members, including:

8 TRU members, 18 KBG

members

Members represent 20 ZIP codes

85% of members are willing to respond

to a

survey at least once a month

Slide26

Who joined (so far)?

Slide27

Highlights – 1st Panel Survey

26 panel members received an online survey on

policy and advocacy interests and training needs

20 members responded, yielding a

77% response

rate

Respondents received $5 gift cards of their choice

iTunes, Starbucks, and Dunkin’ Donuts

Slide28

Highlights – 1st Panel Survey

Slide29

Highlights – 1st Panel Survey

Slide30

Highlights – 1st Panel Survey

Slide31

Highlights – 1st Panel Survey

70% of members are more interested in talking to youth about the dangers of tobacco than advocating for policy change.

Future

work

with

TRU and KGB should

highlight the utility of policy change for tobacco prevention.

Slide32

Next Steps

Continue to use the youth panel to

collect timely feedback

to inform ALA programming.

Upcoming

survey topics will include

social media campaigns

and

youth group recruitment

; additional topics may be identified in the coming months as well.

Slide33

Next Steps

Offer more

opportunities to join

the youth feedback panel. This will increase the diversity of our panel respondents and improve the reliability of future survey findings.

TRU

members are underrepresented on the panel, but one opportunity to recruit more TRU panel members will be at an upcoming advocacy day at the Pa. Capitol, which is typically attended by 100+ TRU youth.

Slide34

Next Steps

Continue to offer

gift card incentives

for youth panel members who complete surveys.

If

the panel grows, consider raffling several larger incentives rather than providing all respondents with a small incentive.

Slide35

Next Steps

Regularly

share survey findings

with ALA staff, TRU and KBG advisors, and youth feedback panel members.

It

is important for members of the youth panel to know that their

feedback is valued

and will be used to make program decisions.

Slide36

Questions?/Contact Information

PROGRAMS

Cassandra Wood

TRU Coordinator

412-321-4029 ext. 224

cwood@lunginfo.org

Matt Coyle

KBG Coordinator

302-737-6414 ext. 512 

mcoyle@lunginfo.org

EVALUATION

Maya Gutierrez

PHMC Senior Project Director

215-985-2557

mgutierrez@phmc.org