Jan 2015 Overview wwwWRALFreedomBalloonFestcom 2 Dedicated to rallying community spirit Honoring war heroes and veteran appreciation Classroom and atrisk education Interactive STEM workshops weather amp history modules available ID: 561031
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Slide1
Mobility Sponsorship
Jan. 2015Slide2
Overview
www.WRALFreedomBalloonFest.com
2
Dedicated to rallying community spirit…
Honoring war heroes and veteran appreciation
Classroom and at-risk education
Interactive S.T.E.M. workshops, weather & history modules available30+ pilots and teams from 15 statesFamily-friendly event with broad demographic appealEasy access for day travelers and those seeking a "non-beach" experience
WRAL Freedom Balloon Fest:
The right stuff…Slide3
Overview
www.WRALFreedomBalloonFest.com
3
The same
balloonmeister
as Albuquerque International Balloon Fiesta
A balloonmeister is the “flight director” manages the safety and competition staff, works with the FAA, manages the balloon competition and exhibition, and coordinates pilot activities Numerous ways to leverage event
Community development, sales, networking and branding opportunitiesLong weekend offers flexibility to conduct flight, tether, and glow operationsDelivers on value proposition for attendees and sponsors
WRAL Freedom Balloon Fest:
The right stuff…Slide4
Overview
www.WRALFreedomBalloonFest.com
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Volunteer Programs
Individual volunteers for core logistical and crew specific activities
Charitable Beneficiary Opportunities
Organizer offers fundraising space for recognized 501(c)3 charitiesCommitted to local charitiesA portion of net proceeds will be given to:Charities with local human service impact Armed service families in need or recovery
WRAL Freedom Balloon Fest:
The right stuff…Slide5
Overview
www.WRALFreedomBalloonFest.com
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Build large scale consumer awareness
Drive traffic in support of other sponsors
Activation well before event:
TV Spots, News, Weather & FeaturesRadio Spots, Consumer Contests, Promos & InterviewsWeb & SocialDurham Bulls and other pre-festival activation
A Title Sponsor committed to the success of the festival offering
significant media exposure
to…Slide6
Two Locations – One Festival
www.WRALFreedomBalloonFest.com
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Mass Ascension & Balloon Glow
Friday Night
Championship Competition Flights
Saturday, Sunday & Monday MorningPublic, Sponsored Tethered Balloon Rides & Balloon Glow Saturday & Sunday afternoon/evening
Family friendly picnic, play and programming each dayVIP Hospitality and VIP On-site Parking
Competition Site:
Bennett Bunn Plantation, ZebulonSlide7
Two Locations – One Festival
www.WRALFreedomBalloonFest.com
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Tethered Balloon Rides For Special Populations
Thursday & Friday Morning
Public, Sponsored Tethered Rides, & Balloon Glow
Saturday & Sunday afternoon/eveningFamily friendly picnic, play and programming each day
Park Site:
Spring Forest Road Park, RaleighSlide8
Event Projections
www.WRALFreedomBalloonFest.com
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Projected attendance greater than 34,000+ spectators over the 3-1/2 day event schedule
35% Wake County
50% day travelers within 50 miles of event sites
10-15% will travel greater than 100 miles to attend15% of guests will spend at least one hotel room night Slide9
Research & Data
www.WRALFreedomBalloonFest.com
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Family-Friendly & Female Driven
63% of all adults are accompanied by children*
69% are likely to be women**
Balloon festival attendees are likely more affluentNearly 45% HHI > $80K26% HHI from $50-79KLargest potential audience segment likely between age 30-49
*The International Council of Air Shows Study, 2010. **Audience Research & Economic Impact of Albuquerque International a Balloon Fiesta, 2009. Economic and attendance estimates based upon an extrapolation of measured impact reported by CBF 2013, AIBF 2009 and GCBF 2014. Slide10
Research & Data
www.WRALFreedomBalloonFest.com
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Sponsor Awareness, Appreciation & Likelihood to Purchase is High
57% of balloon festival guests recall three or more sponsors (unaided)**
92% of respondents indicated having a positive attitude toward sponsors due to association with the event**
63% of attendees indicate they are more likely to purchase form sponsors because of their association with the event**
*The International Council of Air Shows Study, 2010. **Audience Research & Economic Impact of Albuquerque International a Balloon Fiesta, 2009. Economic and attendance estimates based upon an extrapolation of measured impact reported by CBF 2013, AIBF 2009 and GCBF 2014. Slide11
Mobility Sponsor: Objective
www.WRALFreedomBalloonFest.com
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Make the magic of hot air ballooning more accessible to those with mobility challenges
Military veterans
Elderly
ChildrenFestival to commission a custom, purpose-built basket designed to offer mobility challenged populations easier access to enjoy a bucket list experience – a ride aboard a hot air balloonSlide12
Mobility Sponsor Benefits – Pre-Festival
www.WRALFreedomBalloonFest.com
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Launch Event:
Festival will develop a launch event to showcase sponsor involvement and generate consumer awareness/support
Requesting coverage from WRAL-TV/WRAZ news
Interviews with key sponsor spokesperson(s) along with festival organizers. Organizers will work to have representation from beneficiary mobility group(s) present for interviewsCannot guarantee coverage however, very likely Radio “Raid”
Organizers will request interview airtime on Title Sponsor radio stations’ morning or high traffic programming to promote sponsor/festival partnershipWRAL FM "Mix 101.5", WCMC FM "99.9 The Fan", and 850 The Buzz Multiple sponsor brand references as available during promotional interviews Slide13
Mobility Sponsor Benefits – Pre-Festival
www.WRALFreedomBalloonFest.com
13
Pre-Festival Promotional Appearances
Basket will be used for pre-festival promotional appearances* (as available; weather permitting)
Examples might include:
Fayetteville Dogwood Festival, Durham Bulls post-game mini-glow, ACC Baseball Tournament post-game mini-glow at DBAPOn-base appearances at Fort Bragg or Camp Lejeune *Assumes production of basket completed in time for pre-festival appearances.
Verbal recognition as Mobility Balloon Sponsor during speaking engagements, social media, interviews and appearances with news media (as appropriate)Logo Placement on Chase VehicleSponsor will receive prominent logo position on the balloon support vehicleSize, location and execution based upon space availabilitySlide14
Mobility Sponsor Benefits – Pre-Festival
www.WRALFreedomBalloonFest.com
14
Recognition on WRAL
Out&About
Festival Page
Prominent Logo PositioningLogo link-back to sponsor's own landing pageSpace for, or link to, video content from at least one supporting sponsor activation event (possible news story) Recognition on WRALFreedomBalloonFest.com Sponsor PageProminent Logo PositioningLogo link-back to sponsor's own landing page
Space for, or link to, video content from at least one supporting sponsor activation event (possible news story) Slide15
Mobility Sponsor Benefits – Pre-Festival
www.WRALFreedomBalloonFest.com
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Pre-Festival Mobility Tethered Balloon Events at Spring Forest Road Park
Scheduled the morning of Thursday, May 21 and Friday, May 22
Thursday morning rain plan is to push to Thursday afternoon
Festival will request live news broadcast during these tethered events as final pre-festival “push”Coverage is not guaranteed, however, it is likelySponsor will receive recognition during such broadcast and possible interviews during the eventSlide16
Mobility Sponsor Benefits – During Festival
www.WRALFreedomBalloonFest.com
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On Site Signage
Presenting Sponsor logo included on event branded signage throughout both venues
Two additional premium banner positions at both venues (entrances and/or stage positions)
Logo on competition number banner Displayed on each participating basket (may exclude certain participating corporate balloons)On Site HospitalityThe Lodge at Bennett Bunn Plantation 20 VIP Hospitality & 2 Parking PassesSlide17
Mobility Sponsor Benefits – During Festival
www.WRALFreedomBalloonFest.com
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On Site Display – Promotional or Product Sampling
Mobility Sponsor will have access at both locations for branded tent, interactive display or product demonstrations
Display space at Bennett Bunn Plantation is equal to approximately 10’x20’
Display space at Spring Forest Road Park approximately 10’x20’(Saturday & Sunday afternoon/evening only)
Sponsor to provide tent(s), display vehicle, staff, content and materials.Distribution of certain materials which may become a waste disposal issue(ex. paper fliers or certain types of coupons) is not permitted.Slide18
Mobility Sponsor Benefits – During Festival
www.WRALFreedomBalloonFest.com
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Balloon Team Sponsorship
Event will assign one of the participating balloons to represent Presenting Sponsor during the festival*
Includes…
Basket Banner dedicated to one of the participating balloon teamsIn addition to competition number banner carried by all balloonsChoice of either:Competition or Mass Ascension Flight Experience for two people
Includes souvenir certificate, merchandise and traditional post-flight toast Private Balloon Tether Party for 50Invite up to 50 guests to join you with your own tethered balloon event during the Saturday and Sunday night tether-glow events at Bennett Bunn Plantation (private catering not included)
*Note: It is possible the sponsor will not be assigned the balloon using the mobility friendly basket.
If sponsor has an existing corporate balloon program, entry fee waived for sponsor balloon and
festival will add six (6) additional hospitality passes to Presenting Sponsor Package.Slide19
Mobility Sponsor – Beyond The Festival
www.WRALFreedomBalloonFest.com
19
Additional Tether Appearances Targeting Mobility Challenged Populations
Target audiences include:
Wounded Warrior Groups, Veterans Affairs, families of returning military with mobility challenges and similar groups
Senior populationsChildren’s camps – Victory Junction, Camp SunshineYear 1 Minimum of 5 additional branded special tether events*
Year 2 & 3 Additional branded special tether events designed each year at a discounted rate to cover costs.
*Note: Organizer will make best efforts to schedule events with outside entities but cannot control scheduling or availability. Wind/weather/weight restrictions may affect number of tethered events.Slide20
Mobility Sponsor Summary
www.WRALFreedomBalloonFest.com
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Business Category Exclusivity
Year-Round Program with Multi-Year Agreement
Recognition via News, Radio Promotions & Special Events
News coverage not guaranteedLogo + Link from Dedicated WRAL.com Out&About pageLogo and Recognition on Event’s Web and Social MediaOn Site Hospitality & VIP parkingBalloon Team Sponsorship, Basket Banner & Balloon Trading Card
On Site Display Space and BannersChoice of Competition/Mass Ascention Flight for Two or VIP Tether Party for Up to 50 GuestsSlide21
Mobility Sponsor Investment
www.WRALFreedomBalloonFest.com
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Year 1 - $36,000
Goes
directly to production, import and shipping of basket
Year 2 & 3 – (opportunity to maintain sponsorship, or additional events available at a reduced rate.)Investment includes:Branded apparel for support crew, banner production for basket and event venuesFAA annual inspection fees, insurance, and required additional insured certificatesNo additional charge for mileage or transportation for events within 50 mile radius of Raleigh; mileage after first 50 miles is charged at $.50/mile
Note: There will be no mileage charge for events in North Carolina specifically targeted to support injured veteran programs with mobility concerns Any required overnight stays will be billed at a per diem rate $183 per night for pilot and per crew member (minimum 2 crew for most events unless sufficient volunteer crew are made available)Slide22
www.WRALFreedomBalloonFest.com
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Thank you!
Brian Hoyle
Brian@freedomballoonfest.com
919.272.3435
©2014-2015 Hot Air Marketing, LLC. The WRAL Freedom Balloon Fest is an exclusive production of Hot Air Marketing, LLC.
All Rights Reserved. The WRAL logo, WRAL name and names of its parent or other subsidiaries used by permission.Slide23
www.WRALFreedomBalloonFest.com
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AppendixSlide24
Date
Time
Event
Location
Thursday, May 21
7:00am-9:30am
Media & Promotional Flights and Special Needs Communities Tethered Balloons
Spring Forest Road Park (SFRP)
6:00pm-8:00pm
Media & Promotional Flights
Wake County
Friday, May 22
6:30am-9:00am
Media & Promotional Flights and Special Needs Communities Tethered Balloons
SFRP
3
:00
Venue Opens for
Kids Play - Family Fun
Slide25
A Primer On Competition Flying
About Balloon Competition
Balloon races are popular throughout the world, especially during summer months. So, "How do balloons race?" In fact,
racing
may not be the best choice of words when talking about balloon competitions because balloons don't
race
in the normal sense of the word. It isn't a "first across the finish line" endeavor.
In their simplest form, balloon competitions score how close a pilot can get to a pre-determined target. Small weighted markers are dropped at the target. The challenge is to be the closest to the target, but unlike all other forms of flying, balloon pilots do not have direct horizontal control of their direction of flight. The balloon simply moves with the wind. So, much effort is focused on selection of a proper launch site and winds aloft.
Pilots can control their vertical position, and thereby, ascend or descend to an altitude where winds will steer the aircraft left or right to an intended target or landing site.
Competition pilots have become quite skilled in reading the winds aloft and using the winds to their advantage to get where they want to be (the target). Competitors have gotten so skilled that the difference between first place and third or fourth can be fractions of an inch.
With the evolution of GPS technology, competition directors - known as
balloonmeisters
- have developed extremely complicated tasks for pilots to accomplish, and many pilots lose points for rules violations even though they flew quite well.
The following pages offer a sampling of some of the tasks competitors may be assigned to fly. The first four are fairly simple competitions that are very popular at festivals that offer light, entertaining competition. The others illustrate the complexity of tasks that occur during heavy competition like world or national championships.Slide26
A Primer On Competition Flying
Types of Competition Tasks
The following is a sample of common tasks used during competition events. Often many of these tasks are combined in a certain order during a single flight to hone and test the skills of the participating pilots.
Hare and Hound -
All the balloons launch from the same site, usually a festival competition site. One balloon takes off first and is the "hare" balloon. The other balloons are called the "hounds." The hounds will launch a predetermined time after the hare. The hare lands at a suitable site and lays out a large fabric X, usually about 50 feet in diameter. The hound balloons attempt to drop their markers as close to the center of the X as possible. The closest marker achieves the highest score.
Convergent Navigational Task (CNT)
-
The target X is placed in a secure area, usually the festival site. The balloons can launch anywhere they want as long as they are outside of a predetermined radius from the X, usually 1, 2, or 3 miles. Pilots fly in, drop their markers at the X, and scoring is based on the distance from the center of the X.
Watership
Down
- This is a two-part task that combines a CNT with a Hare and Hound. Competitors take off outside of a predetermined radius of the first target (usually at the festival site) and drop their first marker. The hare balloon launches from the first X and the hound balloons continue on to drop their second marker at the X set down by the hare.Slide27
A Primer On Competition Flying
Key Grab
- A Key grab is nearly identical to a CNT, but instead of an X at the target, a pole 10 or 20 feet high is the target. A detachable ring is fastened to the top of the pole. The first pilot who removes the ring wins the prize. Prizes can be almost anything; new cars, cash, and even new balloons have been given away. With multiple variations, a key grab task is often sponsored by a brand or local business, and is a crowd favorite.
Minimum Distance Double Drop
- The judges define two scoring areas. The task is to drop one marker in each scoring area, with the shortest distance between the two markers achieving the highest score.
ELBO
- Pilots take off from a common launch point (point A) and fly to a judge declared goal (point B). One marker is dropped at point B. The pilot then tries to change the direction of flight and drop a second marker at a point (point C) that will result in the smallest angle between point A and point C.
Multiple Pilot Declared Goal
- The competition director will assign pilots to drop markers at multiple targets of their choice. Targets are usually road intersections or road - railroad intersections. Sounds easy, but the targets must be identified by their map coordinates. The first target's coordinates must be declared before launch, the coordinates for the second target must be written on the tail of the marker dropped at the first target, and so on.Slide28
Glossary
Accident
. An occurrence associated with the operation of an aircraft which takes place between the time any person boards the aircraft with the intention of flight and all such persons have disembarked, and in which any person suffers death or serious injury, or in which the aircraft receives substantial damage.
See also "incident."
Aircraft
. A device that is used or intended to be used for flight in the air. Hot air balloons are federally licensed and inspected aircraft.
Annual inspection
. A maintenance term, which states that “no person may operate an aircraft unless, within the preceding 12 calendar months, it has had—(1) an annual inspection...and has been approved for return to service...” Some more regular inspections may be required given the hours of operation within a given timeframe.
Basket
. That portion of a hot air balloon that carries the pilot, passengers, cargo, fuel, and instruments.
Balloonmeister
. A title associated with balloon festivals and competitions. Typically, this person is responsible for the organization and designation of certain tasks pilots will perform during a given flight. The
balloonmeister
is responsible for filing NOTAM's, FAA waiver documents for a festival, and can make group "fly/no fly" rulings related flight operations on behalf of the festival/event.Slide29
Glossary
Balloon Federation of America (BFA)
. A national association for balloon pilots and enthusiasts in the United States. The BFA is the sanctioning body for balloon competitions.
Controlled airspace.
Airspace designated by the FAA as Class A, B, C, D, or E within which air traffic control (ATC) service is provided to some or all aircraft. Balloons can operate in all airspace (given appropriate authorization and communication with ATC (if any).
Crew chief.
A crew-member who is assigned the responsibility of organizing and directing other crew-members. Most balloon teams have an assigned crew chief.
Envelope. Fabric portion of a balloon that contains hot air or gas.
Federal Aviation Administration (FAA)
. The federal agency responsible to promote aviation safety through regulation and education. The FAA has authority over all airspace within the United States.
Flight review
. Required for all certificated pilots every 24 months in order to retain pilot in command privileges.Slide30
Glossary
Ground crew.
Persons who assist in the assembly, inflation, chase, and recovery of a balloon. Festivals organizers often enlist and train volunteer ground crew to assist out-of-town balloon pilots (often for their knowledge of local roads as well).
Heater
. Propane-fueled device to heat air inside the envelope of a balloon, often referred to as a burner.
Incident
. An occurrence other than an accident, associated with the operation of an aircraft, which affects or could affect the safety of operations.
Instrument. A device using an internal mechanism to show visually or aurally the attitude, altitude, or operation of an aircraft or aircraft part. There are only two instruments required in a hot air balloon: vertical speed indicator (VSI) and altimeter.
Log
. A record of activities: flight, instruction, inspection, and maintenance. Balloon pilots log their time in flight and aircraft use time.Slide31
Glossary
Mooring
. Operation of an unmanned balloon secured to the ground by lines or controlled by anything touching the ground.
See "tethering."
Notice to Airmen (NOTAM)
. A notice containing information concerning facilities, services, or procedures, the timely knowledge of which is essential to personnel concerned with flight operations.
Pibal. Pilot balloon; a small helium-filled balloon sent aloft to help determine wind direction, velocity, and stability.
Pilot in Command (PIC). The pilot responsible for the operation and safety of an aircraft during flight.
Preflight
. All preparations, including gathering information, assembly, and inspection performed by the pilot before flight.
Propane
. A colorless and odorless gas. Hot air balloons burn this gas in a controlled manner to provide buoyancy or lift. Balloon pilots are specially trained and federally certificated to refuel and transport propane.Slide32
Glossary
Repair station
. A facility where specified aircraft and their parts may be inspected, repaired, altered, modified, or maintained. Approval is issued to a facility upon qualifications specified by the FAA.
Tethering
. Operation of a manned balloon secured to the ground by a series of lines.
Thermal
. A column of rising air associated with adjacent areas of differing temperature. Thermal activity caused by the sun’s heating usually starts 2 to 3 hours after sunrise.
Type certification. Official recognition that the design and operating limitations of an aircraft, engine, or propeller meet the airworthiness standards prescribed by the Federal Aviation Regulations for that particular category or type of aircraft, engine, or propeller.
Visual Flight Rules (VFR)
. Flight rules governing aircraft flight when the pilot has visual reference to the ground at all times. Balloons are only authorized to fly when VFR conditions exist within the area of intended flight operations.