Defining the next generation of humancomputer interaction Intelligent Systems Deeply invested in creating effortless and natural user experiences Best known for rapidly advancing voicerecognition technology ID: 493237
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Nuance: reinventing the relationship between people and technology
Defining the next generation of human-computer interaction: Intelligent SystemsDeeply invested in creating effortless and natural user experiencesBest known for rapidly advancing voice-recognition technologySlide3
With leading global relationships,
it’s rare to go a day without NuanceSlide4
Rethinking mobile advertising
News flash: most mobile ads suck.Wrong size — small spaces and big thumbsWrong placement —little space to tell a storyWrong value — unless you’re wildly differentiated, how do you break through to earn the tap?Slide5
The Rise of Voice InteractivitySlide6Slide7
Celtra
Mobile Theory
Ad
Theorent
Juice Mobile
Millenial
Ad Marvel
Widespace
Etc…
Advertiser
Ad Agency
Ad Production
Tools
Ad Network
App
Demand Side
Ad Tech Partners
Supply Side
Mobile Partners
GLOBAL TECH PARTNERS
Nuance Voice Ad EcosystemSlide8
Japan
largest ad market in Asia
Korea
#2 Ad Net
China
Top 3 Ad nets
North America
Millenial
, Opera,
Celtra
Agencies and Advertiser involvement
Europe
Two premium networks integrated
Brazil/LATAM, Russia, S. Africa, Australia – in the pipeline!
Ad network partnership across the Globe
India
Top 2 Ad nets
Australia
#1 ad net.Slide9
First Voice Ad just
launched: JetBlueIntegral part of JetBlue’s new advertising campaign focused on “underappreciated fliers.” Uses pigeons — “the most overlooked and underappreciated fliers of all” — as the face of the campaign.
Campaign will feature a unique voice activation unit that will teach consumers how to speak pigeon on their smartphones.
JetBlue and Mobile Theory partnered on the mobile campaign, leveraging Nuance’s voice recognition
technologySlide10
Next 3 month timeline
Campaigns and innovated advertising campaigns withFMCGAutoEntertainment
FinanceTravel
Global expansion by
Partnering with Ad networks
Language support
Dialog creation tools and Ad creation Automation
Conversational flow
Multiple language dialog creation support
Tools to automate and simulate ad creation
Two way help with Demographic data to enhance experiencesSlide11