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Testing Attention Interaction Emotion IAB Research conducted with IPG Media Lab

net Feb 2012 Goal Do Rising Stars Ads Work Users interactions and reactions were monitored mouse interactions eye tracking and facial expressions as they were exposed to either a Rising Stars ad or a standard ad same ad same content page and then

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Testing Attention Interaction Emotion IAB Research conducted with IPG Media Lab




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Presentation on theme: "Testing Attention Interaction Emotion IAB Research conducted with IPG Media Lab"— Presentation transcript:

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