Testing Attention Interaction Emotion IAB Research conducted with IPG Media Lab - PDF document

Testing Attention Interaction  Emotion IAB Research conducted with IPG Media Lab
Testing Attention Interaction  Emotion IAB Research conducted with IPG Media Lab

Testing Attention Interaction Emotion IAB Research conducted with IPG Media Lab - Description


net Feb 2012 Goal Do Rising Stars Ads Work Users interactions and reactions were monitored mouse interactions eye tracking and facial expressions as they were exposed to either a Rising Stars ad or a standard ad same ad same content page and then ID: 4243 Download Pdf

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net Feb 2012 Goal

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