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Slide1
Who Wants to an Agency Millionaire?
This activity was built using a template from the University of Iowa. Thanks for making this available.
This is designed to be used with Turning Technologies clickers, but you can use it without those.
There are fifteen questions about transparency guidelines and regulations.
The answers are in the notes. You will need to set those answers if using clickers.
If you do not want to use teams or scores, you can hide those slides.
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UChFaI9TGztszwYq02r1rltw
. Slide2
Tips for Running Clicker Millionaire
We’ve prebuilt the question slides, team assignment slide and scoreboards for you. All you should have to do is enter your questions. You can also add or subtract teams and change team names.
The game is set up to run as a team competition. If you would like to include individual scores, just unhide the participant scoreboards.
If you have any questions, email
clicker-support@uiowa.eduSlide3
Who Wants to be an
Ethics Millionaire?Slide4
Please select a Team.
Page
Bernays
Ivy
Kendrix
FleishmanSlide5
You review a product on your website. You were given the product by the company.
Which agency requires you to disclose that?
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Securities and Exchange Commission
Federal Trade Commission
Federal Communication Commission
The Energy DepartmentSlide6
What is the term for undisclosed compensation of reporters for placement of material?
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DJ Dues
Native Advertising
Pay-for-Play
Editorial Payments
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A university student is injured on campus. A reporter calls to obtain information. Which law must you consider?
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Family Educational Rights and Privacy Act (FERPA
)
Title
IX of
the United States Education Amendments of
1972
Fair Disclosure Act
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The New York Times article about Orange is the New Black that was sponsored by Netflix is an example of
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s
ponsored content.
e
ditorial content.
p
ublic
r
elations content.
p
ublic advertising.
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Which is one of the seven Page Principle?
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No sponsored content
Manage for tomorrow
Avoid deceptive practices
Don’t be patient
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Team Scores
Points
Team
Points
TeamSlide11
Top 5 Participant Scores
Points
Participant
Points
ParticipantSlide12
Astroturfing is
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I
nundating a reporter with so many facts that it hides the truth.
T
elling half-truths.
R
eplacing only a few, but not all , facts with lies.
U
sing fake, deceptive front groups.
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You are having a press conference. The PRSA Codes of Ethics states you may pay for seat-fillers to ensure a full room.
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True, that is acceptable.
True, as long as the paid participants are not allowed to talk to reports.
False, this is a deceptive practice.
False, this is too costly for clients.
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If you pay an expert to endorse your product, you have to
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d
isclose that information.
k
eep that secret to avoid confusion.
n
ot disclose the information, if the expert would have had a positive opinion anyway.
n
ot do this, because you should never hire experts.
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The SEC’s Fair Disclosure policy requires all material nonpublic information
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be made available, but can be done at different times.
not be made available.
be made available to all at one time.
b
e only released to those who need to know.
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The Global Energy Balance Network website was registered to what company?
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Coca-Cola
Pepsi
Frito-Lay
Seagram
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Team Scores
Points
Team
Points
TeamSlide18
Top 5 Participant Scores
Points
Participant
Points
ParticipantSlide19
Which is a governmental
regulatory agency?
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National Labor Relations Board
Oxfam
Doctors
Without Borders
Greenpeace
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While working a for a client, you learn that its stock is about to go public. Which agency has regulations about financial information disclosure?
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Securities
and Exchange Commission
Federal Trade Commission
Federal Communication Commission
The Treasury Department
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You are working for a drug company preparing for government approval of a new diabetes drug. What is the regulatory agency that sets guidelines about advertising this product?
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The American Diabetes Foundation
The Food and Drug Association
The Centers for Disease Control
National Institutes of Health
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________________ is the term used to for philanthropic
activities that allow businesses to provide
social good.
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Social Goods
Moral Philanthropy
Business Rights
Corporate Social Responsibility
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Team Scores
Points
Team
Points
TeamSlide24
Participant Scores
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Participant
Points
ParticipantSlide25
And now for
the final questionSlide26
The Foreign Agents Registration Act was passed by Congress to
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require registration of lobbyists working on behalf of foreign governments.
register foreign agents visiting the United States.
assist the FBI in surveillance.
track foreign nationals residing in the United States.
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Final Team Scores
Points
Team
Points
TeamSlide28
Final Top 5 Participant Scores
Points
Participant
Points
ParticipantSlide29
Thanks for playing
“Who wants to be
an Ethics millionaire?”