2016 AANA Public Relations Recognition award submission

2016 AANA Public Relations Recognition award submission 2016 AANA Public Relations Recognition award submission - Start

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2016 AANA Public Relations Recognition award submission




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Presentations text content in 2016 AANA Public Relations Recognition award submission

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2016 AANA Public Relations Recognition award submission

Colorado Association of Nurse Anesthetists

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July 2015Full Page Ad in the Colorado Statesman

The Colorado StatesmanFull print and online newspaperContinuous publication since 1898A deeply rooted Colorado media institution serving generations of politically and civically minded readers

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July 2015Hired Orapin PR Marketing Firm

Hired Orapin Marketing firm to help promote the CRNA professionAssisted throughout the year with press releases, media attention, and public relations

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December 2015CRNA’s Give Back: Food Bank Drive

Food Bank of the RockiesDecember 12, 2015Largest private hunger-relief organization in the state of COCRNAs packed over 800 food boxes for Colorado families in needArticle published in the Denver Post “Your Hub” sectionhttp://yourhub.denverpost.com/blog/2015/12/colorado-nurse-anesthetists-partipate-in-crnas-give-back-event/123883/

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January 2016CRNA Week: Direct Mail Campaign

Letters sent to Colorado state legislators and Colorado hospital administrators Fact sheet about CRNAs included with the letters

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January 2016CRNA week: Byline Article

Byline article delivered via press release to large and rural Colorado markets

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January 2016CRNA Week: Billboard Display

2 billboards were displayed for 4 weeks14’x 48’Locations were: 1660 N. Federal Blvd, Denver, CO & 5225 Vasquez Blvd/52nd St., Denver, COWeb domains advertised on billboard were purchased and linked to COANA’s websitecoloradoCRNAs.orgcoloradoCRNAs.com

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January 2016CRNA Week: Governor Proclamation

Governor Hickenlooper releases State of Colorado Proclamation to recognize CRNA week

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March 2016Denver St. Patrick’s Day Parade

Saturday March 12, 2016

CRNAs joined with Colorado Nurse Association and the Colorado Society of Advanced Practice Nurses to march in the parade

Theme: Nurses are Lifesavers

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April 2016Mid Year Assembly Meeting

Washington D.C.Colorado CRNAs Kate Jansky, Craig Atkins, and Scott Shaffer meet with Colorado State Senator Cory Gardener Ask Senator Gardener for his legislative support of Colorado CRNA practice

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April 2016COANA 80th Anniversary Press Release

Press release in the Denver Post “Your Hub” SectionArticle outlining CRNA history and COANA’s support for 80 years

 

http://yourhub.denverpost.com/blog/2016/05/colorado-association-of-nurse-   anesthetists-celebrates-80th-anniversary-on-may-5/147504/

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May 2016COANA Military Appreciation Press Release

Press release published on COANA website and on social media Facebook & Twitter2 Colorado CRNAs highlightedRob Chaplain David Stamps

http://coana.org/appreciating-military-crnas-millitary-appreciation-month-may- 2016/

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2015-2016Social Media Presence

Continuous social media presence throughout the yearTwitter and Facebook@CRNAsCOhttps://www.facebook.com/search/top/?q=colorado%20association%20of%20nurse%20anesthetistsPhotos and media

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Results of PR Efforts

We feel that we accomplished our 2015-2016 public relations goals of:

Increasing public awareness of the role of CRNAs

Educating the public, our lawmakers, and hospital administrators on the importance of our practice

Positively promoting our practice in healthcare

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Thanks!!

Thank you AANA Communications Committee for your time and consideration!


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