Moroccan case Syracuse 21052016 ASLI Amina ZERRAD Jaouad Research professorENCG SETTAT Research professor ENCG Settat Hassan 1 st University Morocco BENCHRIFA Hanaâ PHD Student at Hassan 1 ID: 550293
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DEVELOPMENT OF STUDENT’S ENTREPRENEURIAL MINDSET: Moroccan case
Syracuse 21/05/2016
ASLI Amina ZERRAD JaouadResearch professor-ENCG SETTAT Research professor- ENCG SettatHassan 1st University- Morocco BENCHRIFA Hanaâ PHD Student at Hassan 1st University, ENCG (National School of Management and Commerce) Settat, Morocco« Laboratory of strategy and organizational management »Email : benchrifa_hanaa@hotmail.comTél: (+212) 6 65 43 18 18
7th Africa Business and Entrepreneurship Conference May 19-21, 2016
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INTRODUCTION
The paradigm of entrepreneurial society tends to replace that of labor societyYouth entrepreneurship becomes one of the national agenda
in MoroccoThe concept of entrepreneurship holds a key position in our society, through its contribution to job creation, renewal of companies, and multiform innovation (Fayolle, 2005)Promoting entrepreneurship among students becomes an economic necessity (Leger-Jarniou, 1999)Entrepreneurship is a process that can be learned upstream2Slide3
PRESENTATION OUTLINE
IntroductionEntrepreneurship conceptEntrepreneurship educationExperience of Moroccan universitiesEmpirical survey Conclusion3Slide4
Research questions
Can we teach entrepreneurship?
What pedagogical approaches can be mobilized by universities?4Slide5
Entrepreneurship concept
Entrepreneurship is the process by which individuals through their own initiative or within an organization pursue opportunities without regard to resources they control at some point. (Stevenson;
Jarillo , 1990)5Slide6
Entrepreneurship education
« We
can not born entrepreneur. The entrepreneur is a behavior, it is an attitude that can be encouraged, promoted or upset, but we can learn to change our behavior and it can be done » ( Kets de Vries and Stevenson, 2007)6Slide7
Experience of Moroccan universitiesTarget public:
Phd students of management and science,
Master’s students of science or managementStudent’s of higher education establishments (Grandes écoles) of engineering and commerce 7Slide8
Experience of Moroccan universitiesPedagogical approaches adopted by business schools:
A lecture course
Practical work (case studies, testimony of experts and entrepreneurs, presentation of reading sheets made by students, presentation of a progress of business plan)8Slide9
The role of extra-curricular activities
The emergence of the entrepreneurial culture should not focus on the single school framework , but requires the integration of learning acquired through associative experience.
The associative commitment contributes to the construction of behaviors required for the firm creation and entrepreneurship in general such as risk taking and initiative, autonomy, team management , determination…9Slide10
Empirical survey
Main objective:Understand how and to what extent it will be possible to develop the entrepreneurial intention among students
Specific objectives:Know professional projections of studentsKnow the perceived attractiveness of entrepreneurshipIdentify socio-cultural factors and academic or extra-curricular activities that may impact their behaviors or their professional choicesMethodology:Exploratory survey based on semi-structured interview with business students belonging to ENCG Settat.Sample of 40 students Snow ball sampling10Slide11
Empirical survey
Theoretical framework Theory of planned behavior (
Ajzen ,1991)11Slide12
Empirical survey
Initial findingsProfessional projections and perceived attractiveness of entrepreneurship
“job experience within an existing firm is prior and crucial”“When we work firstly in a company , we will be ready to this entrepreneurial adventure and well equipped”“… at worst , entrepreneurship will be an alternative”12Slide13
Empirical survey
Initial findingsFactors impacting behaviors and students ’professional choice:
“Moroccan society is not able enough to accept the entrepreneurial status. It is a synonym of uncertainty and instability”“ they train us to be employees not entrepreneurs”“I guess that the academic training failed”“It’s not far-sighted… may be in the team works”13Slide14
CONCLUSION
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Universities should focus to create highly employable graduates as well as creating job creator that is able to accommodate the business, offer vacancies and help boost the country’s economy (Salwah Che Mat et al, 2015)