A case for C ode I n T he A ir Lenin Ravindranath Targeted Ads Targeted Ads and Coupons Medium of delivery Printed coupons Internet Identifying potential targets Shoppers ID: 250716
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Geo-Coupons
A case for “Code In The Air”
Lenin RavindranathSlide2
Targeted AdsSlide3
Targeted Ads and Coupons
Medium of deliveryPrinted couponsInternetIdentifying potential targetsShoppersUsers visiting websitesBased on browsing behaviorSlide4
Geo-Coupons
Deliver coupons to mobile phonesLocation basedSlide5
Geo-Coupons
Based on “geo-shopping” behaviorSlide6
Scenario
$265.61Slide7
Scenario
$265.61$434.12Slide8
Geo-Shopping Behavior
Best Buy$121.61Star Market$87.10Target$31.20
Sasso
$49.99
Macys
$434.12Slide9
Finding Geo-Shopping Behavior
Extract shop address from transaction detailsSlide10
Finding Geo-Shopping Behavior
Geo CouponsGoogle Map API
Best Buy, Cambridge
Poll, Location
$265.61
Best BuySlide11
Geo-Coupons
Deliver ads and coupons to mobile phoneBased on “geo-shopping” behaviorLocation basedSlide12
Geo-Coupons as a service
Geo CouponsGeo-Shopping DatabaseSlide13
Platform
Geo CouponsCODE INTHE AIRSlide14
Location based …
AdsCouponsNewsProfilesReminders
Monitoring
Survey
Social Network
People Near Me
Twitter
Classified
Reviews
RecommendationsSlide15
Location based ads
Starbucks NearbyStarbucks NearbySlide16
Code in the air
action:silentSlide17
Code in the air
“Buy Milk in grocery!”action:vibrateSlide18
Location based …
AdsCouponsNewsProfilesReminders
Monitoring
Survey
Social Network
People Near Me
Twitter
Classified
Reviews
RecommendationsSlide19
Code in the air
http://codeintheair.appspot.comSlide20
Code in the airSlide21
Coupons
iconsrc:<url>title:Circuit City discountstext:40% discount on everythingimgsrc:<url>locate:lat,lngSlide22
Architecture
Web appsCode in the Air Server Geo-Coupons
Geo-Classified
Location, Query
Location, Query
Location, Query
Post (code)
Feedback
Cross Platform
Code in the Air Client Slide23
ChallengesPermissions
SandboxingPrivacySlide24
BackupSlide25
Code in the airSlide26
Post-its in the airSlide27
Post-its in the air