Colin Harrington Patricio Janson Joshua LoganRung Gina Rios 1 Presentation outline Goals and Objectives Promotional strategy assessment Social media Flyer distribution 2 April market stall ID: 707950
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Improving the Sutton People’s Kitchen Market Stall Experience
Colin HarringtonPatricio JansonJoshua Logan-RungGina Rios
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Presentation outline
Goals and ObjectivesPromotional strategy assessment
Social media
Flyer distribution2 April market stall
9 April market stall
16 April market stall
23 April market market stall
General results and discussion of the projectRecommendations
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Goal and objectives
Goal: We improved the effectiveness of the market stall experience that was pilot-tested by the Sutton People's Kitchen in the summer of 2015 by promoting it to the Sutton community and engaging visitors through interactive and educational activities.
Objectives:
Assess promotional strategies for the market stall.
Pilot test activities about healthy eating habits for the market stall experience.
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Assessment of promotional strategies
MethodologyResultsInstagram accountSocial media post performance
Examples of reposts
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Results: Social media post performance
CommentsBackground posts: “This is great” & “Amazing” Subtle promotion posts: “Hi , what exactly is going to be there ? do you have any more info on this ? I might come”
Direct promotion posts: “Recipe please! Looks amazing”
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Table 1.1 Comparing the average and standard deviation of subtle and direct promotion posts on social mediaSlide6
Post with the best performance overall:
Likes on Instagram: 14Reach on Facebook: 825 Likes on Facebook: 15
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Example of a person who mentioned Sutton Community Farm on her Instagram post
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Flyer design and distribution
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Figure 1.1 Current poster designSlide9
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A
B
Figure 1.2 Number of surveyed market stall visitors that reported their social media use by age (left) and gender (right).Slide10
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Figure 1.3 Percentage of visitors surveyed who follow Sutton Community Farm’s social media by age group for each market stall date(A. 2 April, B. 9 April, C. 16 April, and D. 23 April)
2 April
9 April
A
B
C
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Figure 1.4 Percentage of visitors surveyed who follow Sutton Community Farm’s social media by gender for each market stall date (A. 2 April, B. 9 April, C. 16 April, and D. 23 April)
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A
B
C
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A
B
D
C
Figure 1.5 Market stall layouts for each market stall date (A. 2 April, B. 9 April, C. 16 April, and D. 23 April)
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2 April market stall
WeatherResultsNumber of visitors
SurveysDiscussion
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9 April market stall
WeatherResultsNumber of visitors
Surveys
DiscussionChanges
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16 April Market Stall
WeatherResultsNumber of visitors
SurveysDiscussion
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23 April Market Stall
WeatherResultsNumber of visitors
SurveysDiscussion
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The Activities
Figure 2.1 The Eatwell Plate activity
Figure 2.2 The
Sugar Smart activity
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2 April Quiz Results
Figure 2.3 Question two and four performance of participants who participated in both activities 18
Question 2
Which food groups should you eat the most of?
Sugars and fat
Protein and Dairy
Dairy and Carbohydrates
Fruits/Vegetables and CarbohydratesProtein and Fruits/VegetablesQuestion 4Which drink has the most sugar per serving (100 mL)? Please rank the below items.
Coca Cola Orange juice (Tropicana)
Chocolate milk (Yahzoo)
Capri-Sun
Sports drink (Lucozade)
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2 April Quiz Results
Figure 2.4 2 April percentage of correct answers by question
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9,16, and 23 April Quiz Results
Figure 2.5 Question two and four performance of participants who participated in both activities 20
Question 2
Which food groups should you eat the most of?
Sugars and fat
Protein and Dairy
Dairy and Carbohydrates
Fruits/Vegetables and CarbohydratesProtein and Fruits/VegetablesQuestion 4Which drink has the most sugar per serving (100 mL)?
Coca ColaOrange juice (Tropicana)
Chocolate milk (Yahzoo)
Capri-Sun
Sports drink (Lucozade) Slide21
9,16, and 23 April Quiz Results
Figure 2.6 9,16, and 23 April percentage of correct answers by question
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Deliverables
Active Instagram accountPoster and flyer designRecipe cards
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Recommendations
Layout of the market stallSocial media postsPromotion of the market stallActivities
New areas for activities to cover
Volunteers
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Acknowledgements
Veryan Wilkie-Jones, Eva Koszorus, and the rest of Sutton Community FarmProfessor Joel J. Brattin and Professor Lauren MathewsProfessor Sarah CrowneProfessor Dominic Golding
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