PPT-Market demand and forecasting

Marketing service management Lecture 1 market demand and forecasting Marketing service management What are we going to look at today Aim To review the role of market demand and forecasting Market demand and forecasting. Processing, Influencing, & Anticipating Demand. Managing the sell side of a business. Plant. Plant. Plant. Warehouse. Suppliers. Customers. Supply-Demand Management. "Make, Move, Store". Supplier. PowerPoint presentation to accompany . Heizer and Render . Operations Management, 10e . Principles of Operations Management, 8e. PowerPoint slides by Jeff Heyl. Outline. What Is Forecasting?. Forecasting Time Horizons. A forecast is a prediction or estimation of future situation. It is an objective assessment of future course of action. Since future is uncertain, no forecast can be per cent correct. Forecasts can be both physical as well as financial in nature. The more realistic the forecasts, the more effective decisions can be taken for tomorrow.. & Budgeting. 2. Sales Forecast. It is estimate of a company’s sale for a specified future period.. Sales forecasting provides the starting point for assumptions used in various planning activities.. Ohio Traffic Forecasting Manual Module 3: Travel Demand Modeling Training Organization Ohio Traffic Forecasting Manual Ohio Traffic Forecasting Training Modules Module 1: Traffic Forecasting Background Introduction to Microeconomics. Udayan Roy. Sources: . Principles of Microeconomics/Economics. by N. Gregory . Mankiw. Chapter 7: Consumers, Producers, and the Efficiency of Markets. Whole chapter. Chapter 3: Forecasting. Unless otherwise noted, this work is licensed under a . Creative . C. ommons . Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0). license. . Feel free to use, modify, reuse or redistribute . Role of Forecasting . in . a Supply Chain. The basis for all planning decisions in a supply chain. Used for both push and pull processes. Production scheduling, inventory, aggregate planning. Sales force allocation, promotions, new production... Demand Forecasting. ACWA Fall Conference 2016 . November 30, 2016. Finance Program - Forecasting Water Demand. Ken Weinberg. Ken Weinberg Water Resources Consulting LLC. Demand Forecasting is the Foundation. Phone: 01483689185. a.floh@surrey.ac.uk. Skype. : . arnefloh. Marketing Analytics – . Forecasting. What is forecasting and why we need it in Marketing Analytics?. Sales/demand forecasts. are used for…. LO18–2: Evaluate demand using quantitative forecasting models.. LO18–3: Apply qualitative techniques to forecast demand.. LO18–4: Apply collaborative techniques to forecast demand.. McGraw-Hill/Irwin. in a Supply Chain. Forecasting -1. Moving Average. Ardavan. . Asef-Vaziri. Based on . Operations management: Stevenson. Operations Management: Jacobs, Chase, and . Aquilano. Supply Chain Management: Chopra and . Özlem. . Akçay. Kasapoğlu. ,. Associate. . Professor. . Istanbul University. . Faculty. of . Business. . Operations. . Management. . Department. ozlemak. @. istanbul. .edu.tr. Abstract. Forecasting is one of the first steps in... - . Better forecasting for rising or falling demand. - Coping with seasonal demand. - Alternative techniques. Figure 13.1 Forecasting Trend. Figure 13.2 Double exponential model. Y=. bx. + d. b. a. Time Periods x.