/
Nick Berry Nick Berry

Nick Berry - PowerPoint Presentation

phoebe-click
phoebe-click . @phoebe-click
Follow
437 views
Uploaded On 2015-10-11

Nick Berry - PPT Presentation

Converting Deluxe Download Customers to Social Customers All logos and trademarks in this presentation are property of their respective owners MEng ARAeS CIPP President Biography Nick Berry ID: 157614

1967 age number social age 1967 social number names xxxx female male alive taylors facebook born taylor gender berry

Share:

Link:

Embed:

Download Presentation from below link

Download Presentation The PPT/PDF document "Nick Berry" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.


Presentation Transcript

Slide1

Nick Berry

Converting Deluxe Download Customers to Social Customers

All logos and trademarks in this presentation are property of their respective owners.

M.Eng

,

ARAeS

,

CIPP

PresidentSlide2

Biography – Nick Berry

1988

1994

2008

2010Slide3

AgendaWhat is Social Gaming?

Why is it so popular?How to find out more about download customers

ExampleSlide4

What is a Social Game?“But they’re not social!”

“A game played on a Social Network”

So what is a game?

P

P

(After all, “Casual G

ames

are not casual”

either!)

Not Work!

“Any non-obligatory activity that is performed for

fun!”Slide5

A Social Game is …… any non-obligatory activity that is performed, for fun, on a Social NetworkSlide6

Why are Social Games so Popular?A non-obligatory activity that is performed for fun.

Certainly describes many of the “Activities” on Facebook!

Discoverability

Accessibility

Camaraderie

Facebook has exposed people to copious quantities of non-essential activities and provided easy channels to announce participation in these entertainments to others.

In no more than a couple of

clicks, exposed

users can be having fun, and jumping on the latest bandwagon of distraction.

Whilst social could

be considered a

poor

adjective to describe games when many

games

are solo activities, these activities do earn it the moniker social because they offer a shared experience. Albeit asynchronously, all the people who have enjoyed the same activity have been down the same path.

Curiosity, Invitation, Peer Pressure, ChallengePlayers broadcast their indulgences, performances and achievements (both actively and passively).Slide7

What do you know about your existing customers?

A

non-obligatory activity that is performed, for fun, on a Social NetworkSlide8

Social Game Developers have it “easy”

Age=18

Age=49

Age=23

Age=38

Age=27

Age=17

Age=58

Age=16Slide9

What do you know about your Deluxe Download customers?Slide10

Sales Database

Sales Date

Sales Value

Credit card Name

Credit card Number

2/3/2001

$6.95

Nicholas Berry

3713

xxxx

xxxx

9980

2/3/2001

$6.95

Nicholas Berry

3713

xxxx xxxx 9980

2/3/2001

$6.95

Nicholas Berry

3713

xxxx

xxxx

9980

2/3/2001

$6.95

Nicholas Berry

3713

xxxx

xxxx

9980Slide11

What’s in a name? (Gender)

Nicholas

Jessica

Taylor

What about

androgynous names?Slide12

US Social Security Administration

Database of all registered names in USA from 1880-2009

complete with gender.

NAME

Year

Frequency

Mary

F

1967

25,320

Susan

F

1967

22,259

Karen

F

1967

21,544Angela

F1967

19,537

Melissa

F

1967

18,370

Patricia

F

1967

17,745

Amy

F

1967

16,130

Elizabeth

F

1967

16,110

Christine

F

1967

15,992

Laura

F

1967

15,820

Julie

F

1967

15,541

Cynthia

F

1967

15,336

Donna

F

1967

14,789

Tina

F

1967

14,154

Deborah

F

1967

14,004Slide13

History of Male NamesSlide14

History of Female NamesSlide15

Scrabble™ Score

ScoreLetters1

A , E , I , O , U , L , N , R , S , T 2D , G

3

B , C , M , P

4

F , H , V , W , Y

5K 8J , X

10Q , Z

Creative spelling:

Z

replacing

S

Y replacing I

Izzabellah

(33 points) instead of Issabella (11 points)Kristyn

(14 points) instead of Kristin (11 points)Slide16

Trivia

– Highest scoring name in the 86,987 distinct names in the SSA database is:

Jazzmyne (scoring 38 points)Slide17

Returning to Androgynous names

2009 DataSlide18

Taylor over the yearsSlide19

Nobody lives forever

Males named Taylor who are still alive

Females named Taylor who are still alive

Number of male Taylors born in 2009 (still alive) +

Number of male Taylors born in 2008 (still alive) +

Number of male … +

Number of male Taylors born in 1940 (still alive) +

Male %

Female %

Number of female Taylors born in 2009 (still alive) +

Number of female Taylors born in 2008 (still alive) +

Number of female … +

Number of female Taylors born in 1940 (still alive) +

…Slide20

Life (Death) tables

CDC/NCHS – Center for Disease Control and Prevention/National Center for Health Statistics

1901 Life TablesSlide21

Life (Death) Percentage chance of reaching a specified age.

39.1%

67.9%

82.4%

88.7%

92.1%

65Slide22

Gender Differences

100%

0%

Percentage Chance of Reaching Specified AgeSlide23

1930

Gender Differences – Age at Death

1980

Age at Death

(per 100,000)

Male

FemaleSlide24

MultiplySlide25

TaylorSlide26

Who names their child “Ethel” these days?Probability Density FunctionsSlide27

Facebook demographicsSlide28

FaceBook Demographics

AGE

13

65+

Female

MaleSlide29

FaceBook Demographics

Many users of college age.

In USA large number of members over 65Slide30

BejeweledSlide31

Call of Duty 4TetrisCountry and RockFishingHuntingNASCARBlack Eyed Peas

Star TrekStar WarsYovilleTexas Holdem PokerWarstorm

Happy IslandPet SocietyFishvilleCollapse!Taylor SwiftTransformers

Country Life

Harry Potter

Britney Spears

Mobsters 2 - VendettaCastle AgeVampire WarsTwilightMobstersWorld of

WarcraftZooskCivilizationPepsiNFLConverse

Jersey ShoreVictorias SecretMTVCoca-ColaPillow FightSims 3

Super Mario BrosMafia WarsHappy AquariumCafe WorldJigsaw PuzzlesBarn BuddyCountry Story

MythbustersAvril LavigneRed BullDisney

Johhny DeppTitanicStarbucksRed Hot Chili PeppersLord of the Rings

SpongeBobMcDonaldsScrabble(LIL) Farm LifeDilbertInvesting

Farm TownLaw and OrderTextTwistFarmville Treasure Isle

Doodle JumpPlayboyDr PhilIsland ParadiseZoo WorldFish WorldBejeweled BlitzRoller Coaster Kingdom

Justin BieberConan oBrienJay Leno

Michael JacksonJames BondJames PattersonAngels and DemonsRoller CoastersChessMahjong DimensionsMahjongPetville

UnoElvisFrank SinatraSoccerCigarsGolfJoggingPilatesYoga

PumaAdidasNikeReebokLifetimeColbertHoward SternBig Bang Theory

Ellen

Degenerous

Dr

Who

Lost

Top Gear

WWE

Wrestling

Jui

Jitsu

Martial Arts

MMA

UFC

Boxing

NCIS

Cooking

Sewing

Knitting

Martha Stewart

Horses

Makeup

Fashion

Cake Decorating

Greenhouse

Bird Watching

Dogs

Plants

Cats

Flowers

Gardening

Baking

The Bachelor

Crocs

Jeep

The Office

Saturday Night Live

Scrubs

South Park

Family Guy

Simpsons

Heroes

Ugly Betty

Battlestar

Galactica

Dunkin Donuts

Pizza Hut

Taco Bell

Scuba Diving

Skiing

Snowboarding

iTunes

Barry

Manilow

Dairy Queen

Lady Gaga

Vin Diesel

Criminal Minds

Two and a Half Men

How I met your Mother

Medium

Ghost Whisperer

Biggest Loser

Americas Next Top Model

Sex and the City

Desperate Housewives

CSI

American Idol

Happy PetsMind Jolt GamesRestaurant CityTwitteriPHONEiPadPokemonNintendo DS

Xbox 360PS3DiabetesMonopolySettlers of CatanMegan FoxRock BandFoursquareGuitar HeroOprah Winfrey ShowHaloWii Fit

WiiSlide32
Slide33

Jay Leno vs. ConanSlide34

Comparing Demographic “Genes”

38.41%

correlationSlide35

Comparing Demographic “Genes”

80.89%

correlationSlide36

Bejeweled Blitz AffinitySlide37

What are fans of glee on facebook interested in?Slide38
Slide39

Affinity for GamesSlide40

TV ShowsSlide41

MusicSlide42

Drinks, Fast Food and FootwearSlide43

Hobbies, Animals and Misc.Slide44

Example (finally!)

GreatPokerHands

Texas Hold’em Poker Strategy cards sold at retail.Slide45

GreatPokerHands Sales DatabaseSlide46

GreatPokerHands Age/Gender Profile

Children under 18 do not have credit cardsSlide47

GreatPokerHand Sales Correlations

45.63%

34.81%

25.72%Slide48

ResultsSlide49

Example CPC Prices

Texas

Holdem $1.73

Golf

(74.77%)

$0.88

Texas

Holdem

$2.05 - $3.06

Scuba Diving (65.93%)

$0.79 - $1.16NASCAR

(65.56%) $0.41 - $0.56Slide50

SummaryUsing just First names you can estimate age/gender of your customers.Correlating this with other products/brands highlights the affinities.

Use this information to lower customer acquisition costs (How to effectively advertise)Use this information to chase potential sponsorship deals.Slide51

The End

Questions?

1010101011100110011011110110010010011001111100101001001001001001001001001001100111011011100110111101001001110011011011011011000011111001110111001100110011001110011001001011101110110110100101

Nick@DataGenetics.com