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transactions in in April 2013in April 2013transactions in April 2013av - PDF document

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transactions in in April 2013in April 2013transactions in April 2013av - PPT Presentation

Sources FinAccess National Survey 2006 Financial Sector Deepening Kenya Enabling mobile money transfer The Central Bank of Kenya146s treatment of MPesa AFI Case Study Mobile Payments Data C ID: 112141

Sources: FinAccess National Survey 2006

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transactions in in April 2013in April 2013transactions in April 2013average value per transactionin April 2013 Sources: FinAccess National Survey 2006, Financial Sector Deepening Kenya; Enabling mobile money transfer: The Central Bank of Kenya’s treatment of M-Pesa, AFI Case Study; Mobile Payments Data, Central Bank of Kenya, April 2013; M-PESA Timeline, Safaricom; FinAccess National Survey 2009, Financial Sector Deepening Kenya; Measuring Financial Inclusion: The Global Findex Database, World Bank; additional data and information from blogs, providers’ websites, and the Central Bank of Kenya 29.3US$ trillion KShs) in April 2013 Kenyan GDP transacted 31% AGENTS VALUE VOLUMECUSTOMERS 23m MAYMAYMAYMAYMAYMAYMAYMAY 20072006200820092010201120122013 Kenya (CBK) regarding CBK issues a “Letter of international Money TransferM-PESA, Kenya's first ATM withdrawal PesaPoint ATMsThe Daily Finance calls PostBank branches.the U.K through Western UnionKenya Power allows Kenyan farmers to Banking Act that SMEP, a Kenyan micro-financier, allows clients to make their Yu Mobile (Essar Telecom) launches Yu Cashpay for safe water M-KESHO, a new Innovations Policy Launch 8%19%35%38% MEANS OF MONEY TRANSFER BEFORE M-PESA AND AFTER M-PESA Post office MO M-PESA39.9% MEANS OF MONEY TRANSFER IN JANUARY 2010 One in six, stored money in their phone for use while travelling 0%10%20%30%40%50%60%70%80%90%100% FINANCIAL ACCESS IN 2006 Banked (formal)SACCOs & MFIsUnbanked $ $ MOBILE MONEY CUSTOMERS SATISFACTION "I trst my agent""Cash out was delayed""If mobile money was no longer vailable, that would larely nd negatively impact my life"16%22%95%92%85%65% 20082009 Adults who have HOW MANY KENYANS USE MOBILE MONEY 13.4%60.5%66.7% M-PESA BUSINESS MODEL TechnologyTransactional platformCustomer careProduct and business development Joint engagement Bank activities Mobile operator activities The Kenyan Journey to Digital Financial Inclusion Simone di Castri and Lara Gidvani