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Industry research  By Nicole Chadwick Industry research  By Nicole Chadwick

Industry research By Nicole Chadwick - PowerPoint Presentation

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Industry research By Nicole Chadwick - PPT Presentation

Fashion The person who publishes vogue is a woman called Condé Montrose Nast in New York City In their titles you can see how the hero shot of the models head goes over the G in the word Vogue This proves its popularity as even though its missing a letter we are still able to understand ID: 804788

magazine vogue pages magazines vogue magazine magazines pages fashion teen gossip colour serif buy potato fish digital audience colours

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Presentation Transcript

Slide1

Industry research

By Nicole Chadwick

Slide2

Fashion

Slide3

The person who publishes vogue is a woman called

Condé Montrose

Nast in New York City. In their titles you can see how the hero shot of the models head goes over the G in the word Vogue. This proves it’s popularity as even though its missing a letter we are still able to understand what brand it is. The colour of the masthead is reflected back into the models clothing as vogues tries to keep colours matching so all the colours match which keeps the cover page neat and not overloaded. They have used a specific serif font for the word vogue. The font they have chosen gives it a more adult look so the audience can tell it would be for an adult and not for a child also, its used for a female audience as a males audience would use a sans serif font so it would be seen as less feminine for the males. Vogues’ brand is fashion. You can tell just by looking at their cover that they are trying to sell fashionable clothes as in the hero shot the model is wearing their clothes along with the text saying “fashion”. Vogue mainly sell their magazines when printed and more of the public view them online. They have had their digital copies increase by 38.4% when there printed copies only have an increase of 7.1%. Lastly, to keep vogue highly popular in the fashion industry they are going to try and keep up to date with their technology involving keeping their digital copies up to date as it

’s a very competitive place to put it on as most magazine industries all use the internet now a days. They are going to start spending more on marketing and advertising to grab the audiences attention to make them want to buy their magazine. However, due to social change fashion magazines like vogue may have a problem with selling their printed copies. As the years goes on our technology keeps growing which means there are higher demands for digital copies so vogue have have to start just using digital magazines to get them the most money. In my opinion I think that the future for vogue will still be successful, because its become so well known as one of the best fashion magazines people will still want the most fashionable clothing to show off. I believe that vogue will adapt to social changes to what's “fashionable” to keep their business strong.

Vogue (USA)

Slide4

Comparing vogue to teen vogue

Even though vogue and teen vogue are produced from the same company they are both pretty different. With teen vogue they add in more bright colours to try and attract the younger generation. Teen age girls who are about 13 want more gossip and colour

compared to vogue which uses bold colours as it fits better with the older (more mature) generation. When teenagers see bright colours they believe that this magazine will be more fun and interesting as it doesn't’t look boring compared to the adults version of vogue. The models in their hero shots are different as well. In teen vogue they use teenagers or celebrities that teenage girls either fancy or look up to when vogue uses adults of both genders. Teen vogues’ target audience is teenage girls and when teenage girls see other teenagers or celebrities they know well they tend to buy them as they can relate to them more compared to the models they see on vogue who they may not even know or take any interest too. Their colour choices in teen vogue are also different. Pink is used quite a lot in teen vogue as it sticks with the stereotypical colour for females, especially teenage girls. This is the main part that stands out as pink wouldn't

’t be used in a boys magazine as a “boys” colour is blue, this means that the reader can straight away tell that its made more for females than males. However, in vogue they have more bold colours and don

’t use pink too often. This is because vogue is made for adults who are out of the girly stage and now into the more mature stage so all colours will attract them. The fonts that are used in teen vogue are mainly serif fonts which are more girly as they have a flick at the corners of their letters and look more interesting/fancy. The words that don

t use a serif font but a sans serif font (e.g. teen) have a pink colour to make them more girly as a sans serif font is mainly used for male magazines as they are seen as more manly so by making the word pink it takes away the male dominance. With vogue they use serif fonts as well to stick with the female attraction when they do use sans serif fonts they don

t make them pink (all the time) due to the title being bigger and in a serif font the reader can already tell its aimed for women so males don

t bother to carry on reading. Lastly, the blurbs that teen vogue use tell use that there is gossip inside about either celebrities or how they should act/say in our society along side fashion. Even though vogue is a fashion magazine teen vogue tries to make it a bit like a gossip magazine as well as a fashion magazine. This is because teenagers tend to get bored looking at clothes with prices that most cant afford so they don

t see any point in looking/buying a fashion magazine, so when applying gossip it relates to young females very well as it

s the one thing most teenage girls have in common. This makes the reader buy it as it relates with them more because the magazine is no longer boring. Vogue just keep their blurbs related with fashion as that

s what the audience is interested in/ wants. If they wanted a gossip magazine they would of bought one and not a fashion magazine. So even though vogue and teen vogue are both produced by

Condé Montrose Nast

they are still different for different age groups of women.

Slide5

Gossip Magazines

Slide6

For ok magazine their publisher is Bauer and their editor is

Kirsty

Tyler since July 2013. Ok magazine has many other titles that are published by the same company (e.g. Elle, woman's day etc..) which is called a conglomerate as all the money will go back to Bauer. What makes them different is in fact they talk about different things and is edited in a different way. This makes it fit a wide range of peoples needs as everyone has a different style of gossip magazines that they prefer so this enables Bauer to keep making money and keep their product popular to the public. It also fits well for both genders as there are options for males as well (e.g. empire and the picture) which are again published by Bauer. The original OK magazine is mainly advertised for women. Women are more likely to buy a gossip magazine than men as women want to be kept updated with celebrity lives, TV shows

etc which men don’t seem to bother reading about. If OK has a competitor that’s causing competition for them they can use a vertical integration which means they buy a smaller competitor which stops the competition so they can stay being the best in their area. In the OK magazines they use a variety of colour but tend to repeat one of them. In the two examples I have above show that the color yellow is used the most. The colour yellow is very effective as the human eye looks straight away at the brightest colour which all most forces them to read the magazine cover. In their title the box is always red with white writing which complement each other well as red is a very bold colour that stands out well when white isn't used much and doesn't’t stand out as well as red. Due to this it works well as it isn't too over crowded and easy on the eye which is what gives it its effect. OK magazines sell better as digital than printed as technology grows so Bauer has to keep up to date with their digital copies and make it their main focus to stay being one of the best gossip magazines. Gossip magazines like ok will be able to deal with social change well as there will always be new stories they can talk about which will still fit with their audience. In my opinion I believe that Bauer will be able to keep the ok magazine very popular in the future as you can never run out on things to talk about as there are always new stories and new celebrities.

Ok magazine (UK)

Slide7

Comparing OK magazine to HELLO magazine

Both hello and ok magazines are gossip magazines and yet they are different. At first glance they both look the same as there logo are both red and white, have celebrities on their covers, both sell for £2 and both have 116 pages. However hello talks more about the royal family having 16% of their magazine being taken up about them compared to a single page on OK. Hello focuses more

on aristocrats and Hollywood

superstars whereas OK have a more grounded approach showing more stars from TV soaps and reality TV shows. Both of the magazines are very popular but OK picks up a few more urban subscribers. However, HELLO has more subscribers in more rural places like Cornwall and the Scottish Highlands. This could be because rural areas are more traditional so would be draw towards HELLO’s aspirational content. Lastly, in hello there are 16 pages for ads, 30 pages for beauty and fashion, 40 pages for celebrities, 16 pages for royals, 1 page for well being, 3 pages for food, 3 pages for news and 1 page for misc. However, in OK there are 32 pages for ads, 16 pages for beauty and fashion, 45 pages for celebrities, 1 page for royals, 2 pages for wellbeing, 2 pages for food, 2 pages for real people and 2 pages for misc. By looking at this information you can tell where the differences are between these two gossip magazines.

Slide8

Niche magazines (USA) for farmers

Slide9

The publisher for this magazine is

Juliet

Loiselle. It is aimed towards farmers to talk about what reviews potatoes have got. The magazine does have a digital copy which people tend to buy. If there are any social changes the magazine will fall as there would not be a lot to talk about potato's. In my opinion I believe that the potato review wont last long as it only fits with one audience. Also, farmers are always busy so they may not have time to read potato reviews all the time. Other farms that don

’t grow potato's wont even buy it so Juliet Loiselle wont be able to make much money as not enough people are interested in it. Potato review magazine

Slide10

Even though they are both aimed towards farmers they are both different.

In practical sheep they talk about how you should look after your sheep (e.g. diet, vet check ups

etc

…) and what sort of breeds there is when potato review only talks about potato reviews. I believe that in the future the magazine will still be useful as new farmers who have sheep would need to know how to look after them. Comparing potato review to practical sheep

Slide11

Niche magazines (UK) for fishermen

Slide12

This is a magazine aimed towards fishermen. It talks about where the best place to fish is, how to make delicious breakfast

etc

In my opinion I believe that this magazine will keep selling in the future. This is because there are always people who are interested in fishing and wanting to have a career in it so this magazine will be very useful for beginners to help them. Fish farmer magazine

Slide13

Even though they are both aimed towards fishermen they are still different. Fishing

ec

was created by Nigel

Louw. In this magazine it tells you where the best fish have been caught instead of just where the good places for catching a fish are. These fishes are also a lot bigger compared to fish farmers images of fish. This would make expert fishermen want to buy this magazine so it gives them a challenge and an opportunity to catch the best fish. In my opinion I believe that fishing ec will still continue to sell as people (like fishermen) want to give themselves a challenge all the time. Comparing fish farmer to fishing EC