PDF-Marketing 4.0 Moving from Traditional to Digital

Marketing has changed forever8213this is what comes nextMarketing 40 Moving from Traditional to Digital is the muchneeded handbook for nextgeneration marketing Written by the worlds leading marketing authorities this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers more effectively Todays customers have less time and attention to devote to your brand8213and they are surrounded by alternatives every step of the way You need to stand up get their attention and deliver the message they want to hear This book examines the marketplaces shifting power dynamics the paradoxes wrought by connectivity and the increasing subculture splintering that will shape tomorrows consumer this foundation shows why Marketing 40 is becoming imperative for productivity and this book shows you how to apply it to your brand today Marketing 40 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before Exploit the changes that are tripping up traditional approaches and make them an integral part of your methodology This book gives you the worldclass insight you need to make it happen Discover the new rules of marketingStand out and create WOW momentsBuild a loyal and vocal customer baseLearn who will shape the future of customer choiceEvery few years brings a quotnewquot marketing movement but experienced marketers know that this time its different its not just the rules that have changed its the customers themselves Marketing 40 provides a solid framework based on a realworld vision of the consumer as they are today and as they will be tomorrow Marketing 40 gives you the edge you need to reach them more effectively than ever before. 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