PDF-The Growth Marketer\'s Playbook A Strategic Guide to Growing a Business in Today\'s Digital

Imagine if you had the exact playbook used by today8217s top startups to grow a business online That8217s what Jim Huffman is giving you with The Growth Marketer8217s Playbook In this refreshingly honest howto guide for digital marketing VC advisor and startup founder Jim Huffman serves up the exact growth marketing strategies he uses to help companies achieve explosive revenue growth You8217ll get access to the playbook Jim uses to advise on growth at General Assembly Techstars Sephora OREO Hot Wheels FedEx and more This easy to follow book will help you Run the same growth process used by today8217s VCbacked businesses Uncover the right growth opportunities for your business Avoid the mistakes that 90 of startups make Gain insights through 25 reallife case studies and Get the blueprint for running a datadriven growth team In The Growth Marketer8217s Playbook Huffman uses case studies amp proven processes to help you navigate the digital world and grow a business the right way Whether you8217re a firsttime small business owner or an experienced ecommerce entrepreneur this playbook lays out the exact formula for online growth What people are saying about the book 8220Jim has scaled a startup from idea to 7 figures and 8232advised fortune 500 companies If I was a CMO his 8232material would be mandatory for my team8221 Jenny Fielding Techstars MD 8220Jim8217s approach to growing businesses makes executing your own marketing plan a straightforward process that anyone can do8221 Tommy Griffith CEO of Clickminded 8220Anyone that8217s looking to accelerate their knowledge in growth marketing should read this book Jim represents a new breed of datadriven marketers who has used an agile growth framework to build real businesses8221 Rob Sobers Head of Growth at Varonis ABOUT THE AUTHOR Jim Huffman is the cofounder of growth agency GrowthHit and a growth mentor for the Techstars startup accelerator He has led growth at three startups that went from idea to over 10M in sales and were featured in publications such as The Wall Street Journal TechCrunch and the TODAY Show He has advised and taught digital marketing to brands that include Sephora General Assembly OREO Hot Wheels FedEx Clorox and more. CBA01. Cordial’s Business Architecture Framework. Business Strategy. Business Processes. Business Models. IT. Service. Application. Information. Organization. Management. Q2. Q4. Q1. Q3. Business idea, values, vision, strategic goals. Dr. Greg McMillan, Pro Vice Chancellor (TAFE) for. Nik . Babovic. Deputy Vice Chancellor Industry, Vocational Training and Access Education. . Background. CQUniversity – a comprehensive University. . 1. Thank You. . 2. Web Banners. . 3. Callout in monthly Newsletter. . 4. Social Media. Twitter:. 98% of people ignore mass marketing. . Our Guide including @Gartner research can help support your strategy. Keeping Strategic Planning Relevant. Marketing, Public Relations and Strategic Planning professional for 40 years.. An . INC.. Magazine Entrepreneur of the Year. Managed formal strategic planning during healthcare career including working with Arthur Little, McDonnell/Douglas and Chi Systems. Why think strategically?. Studies indicate that:. . 90% of all businesses lack a strategic plan. Only 19% of workers say they can effectively translate the company’s top goals into the work they do. Diligently. The . technology I now endure has changed dramatically since I was a young child. I find myself relying on something artificial, and most importantly demanding. . Technology in my daily life is currently considered my . “We don’t do IT projects at JetBlue. We do Business Projects” – CIO Joseph Eng.. 2. Story One. The CEO of an insurance company wonders why a key competitor seems so much more innovative and responsive to customer needs. “How do they manage to initiate, customize, and support such a variety of insurance products so quickly?” she asks. “We could not cope with the complex information processing that must be required! What are they doing differently with their people and technology? Our systems personnel are always bogged down with last year’s priorities…”. THE WORLD’S LEADING AUTHORITY ON COMPETITIVE STRATEGYWOBI PRESENTSTHE EXCLUSIVEDIGITAL EVENT Led by Professor Michael Porter, one of the world's most legendary figures on management and c The Desired Brand Effect Stand Out in a Saturated Market with a Timeless Brand The Desired Brand Effect Stand Out in a Saturated Market with a Timeless Brand The Desired Brand Effect Stand Out in a Saturated Market with a Timeless Brand Number One Best Seller in Five Startup amp Entrepreneurship Categories One of the quotBest Startup Books of All Timequot, Benzinga.com One of the quotTop 5 Growth Hacking Bookquot, Entrepreneur.comnbspExplosive Growth is a compelling and inspiring narrative gives entrepreneurs a rare behind-the-scenes look inside a fast-growing startup that created the first online dating app and grew to 100 million users.The best seller combines lively and often hilarious storytelling, revealing genius growth tactics, numerous case-studies, and its step-by-step playbook to help your startup grow massively.nbspDue to its raw storytelling style, compelling content, and fast pace, Explosive Growth is a one-of-a-kind business book that transcends the narrow entrepreneurial audience to also appeal to listeners and business students looking to learn about startup life and entrepreneurship. It holds nothing back while detailing the highest highs and lowest lows of what it\'s really like to run a startup.nbspCliff Lerner\'s online dating startup, Snap Interactive, was running out of money when he bet the company\'s fortunes on a then-unknown platform called Facebook. The app suddenly began to acquire 100,000 new users daily, and soon after the stock price skyrocketed 2,000 percent, setting off an extraordinary chain of events filled with sudden success and painful lessons.nbspnbspYou will learn how to:nbspIgnite explosive growth by creating a remarkable productnbspIdentify the only three metrics that matternbspExplore valuable viral growth strategiesnbspExecute the genius media hacks that helped us acquire 100 million usersnbspCreate a thriving culture with constant innovationnbspPraise:quotA must read for founders and CEOs who want to achieve rapid growth while also building a great product and company.quot (Payal Kadakia, founder of ClassPass)quotLessons for startups on growth, marketing, amp innovation from one of the smartest founders I know.quot (Andrew Weinreich, Social Networking Pioneer) The Growth Hacker8217s Guide to the Galaxy is the ultimate compendium of growth hacks for the modern digital marketer, written by marketing veterans Jeff Goldenberg (Head of Growth at Borrowell and TechStars Mentor) and Mark Hayes (CEO of Rocketshp and founder of one of the world\'s first growth hacking agencies). Are You Ready to Skyrocket Your Company\'s growth?What You Will Learn1. The Most Effective Tools, Software, and Technology in the Galaxy for Digital and Startup Marketers2. 100 Must-Know Growth Hacks to Take your Business to the Next Level (focusing on 3 key areas: Product-Market Fit, Transition to Growth, and Scale)3. Insider Info from Leading Startups Showcasing the Best Growth Hacks Ever Conceived (and exactly how they did it)What\'s Inside100 Growth Hacks including:How to use the skyscraper content marketing technique to generate thousands of page views a dayHow to create a digital marketing quotground zeroquot for your companyHow to automate (almost every task in your businessHow to become a thought leader (and automate the whole process)How to get direct access your target audienceHow to get instant feedback from website visitors (and use this increase site wide conversions)How to get access to the most brilliant people in the world with no networkHow to connect with influencers without paying thousands to attend conferences, events, and seminarsHow to get your website content 10x more exposureAnd much, much more12 in-depth growth hacking case studies from hyper-fast growth companies, including:* Drip* AdEspresso* Grid* Moo* Shopify* Zenefits* Hubspot* Canva* and moreWho This Book is For1. Startup MarketersNothing can be as discouraging as a slow startup. When you finally take the plunge to start a project you have always believed in, only to see little to no growth, self-doubt can take over. Instead of suffering through this period, struggling and wondering if your startup is going to make it, you need to figure out a way to make it work8230but you won8217t find it through traditional marketing routes. 2. Digital MarketersBy leveraging the growth hacks in this book, you will find your marketing reach more people faster and cheaper than ever before, leading to the type of connections that will take your business to the next level. Each growth hack is specifically geared towards improving the performance of digital marketers throughout the galaxy. Reading The Growth Hacker8217s Guide to the Galaxy is like putting your current skillset on steroids (minus the big forehead thing).3. Modern Marketing StudentsThe medium of marketing is evolving faster than ever before. This book will put you on the vanguard of marketing techniques. The internet has opened up so many doors for startup companies and small businesses, throwing traditional methods of business-building out the window, and, as it seems, traditional marketing methods as well. These hacks will allow you to think outside of the box and question the mold of classic marketing methods.4. Nontechnical MarketersJust because you have no prior technical marketing skills, does not mean you can8217t implement these hacks. In fact, these growth hacks are going to be particularly crucial for you. We will provide you with step by step instructions, ensuring that you do not feel over your head at any point.Bottom Line If you want to learn about growth hacking, The Growth Hacker\'s Guide to the Galaxy is for you. It’s no secret that this world we live in can be pretty stressful sometimes. If you find yourself feeling out-of-sorts, pick up a book.According to a recent study, reading can significantly reduce stress levels. In as little as six minutes, you can reduce your stress levels by 68%.