PDF-(BOOK)-WordPress Search Engine Optimization - Second Edition

A complete guide to dominating search engines with your WordPress siteAbout This BookEverything you need to get your WordPress site to the top of search engines and bring thousands of new customers to your blog or businessLearn everything from keyword research and link building to customer conversions in this complete guidePacked with realword examples to help get your site noticed on Google Yahoo and BingWho This Book Is ForThis book is for anyone who runs any of the over 90000000 WordPress installations throughout the world If you can login to your WordPress website you can implement most of the tips in this book without any coding experienceWhat You Will LearnThe elements that search engines use to rank websites8212and how to optimize your site for premium placementHarness social media sites to extend the reach of your site and gain more visitorsDiscover the highvolume highvalue search phrases that customers use when searching for your products or servicesAvoid dangerous blackhat optimization techniques and the people who advocate and purvey themBuild highquality highvalue links from other websites to raise your rankings in search enginesCreate optimized and engaging content that both search engines and readers will loveAvoid common SEO mistakes that can get your site penalized by search enginesIn DetailWordPress is a powerful platform for creating featurerich and attractive websites but with a little extra tweaking and effort your WordPress site can dominate search engines and bring thousands of new customers to your businessWordPress Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results Youll take your WordPress site to the next level youll brush aside even the stiffest competition with the advanced tutorials in this bookStyle and approachThis is a practical handson book based around sound SEO techniques specifically applied to WordPress Each chapter starts with a brief overview of the important concepts then quickly moves into practical stepbystep actions you can take immediately Throughout the book youll get clear instructions and detailed screenshots so you can see exactly what to do each step of the way. search . en·gine. intro. The grandfather of all search engines was Archie, created in 1990 by Alan . Emtage. , Bill . Heelan. and J. Peter Deutsch, students . at McGill University in Montreal.. the birth of a search engine. Jonathan Hollingshead. Terms used in this presentation. Web page or page – a single document . on the Internet, typically with a single topic. Web site or site – a collection of individual web pages interconnected by hyperlinks. Michal Neuwirth. Product Manager – . Kentico. Software . s.r.o. .. Search Engine Optimization. SEO Overview. SEO Recommendations. Kentico. CMS & SEO. SEO the basics . IS NOT. … a magic tool that guarantees a #1 rank in the search engine. Daniel Kauffman. Agenda. What is a Search Engine?. Examples of popular Search Engines. Search Engines statistics. Why is Search Engine marketing important?. . What is a SEO Algorithm?. Steps to developing a good SEO strategy. http://www.seoservicesglobal.com/ | SEO Services Global is a leading internet marketing agency in Singapore and India, specializes in search engine optimization, social media optimization, PPC, Facebook advertising, ORM, ecommerce website design, lead generation and Paid Media Services. Identify Commonly Used Search Engines. Describe Components of a Search Engine. Design Web Pages that Are Search Engine Friendly. Submit a Website for Inclusion in a Search Engine. Monitor a Search Engine Listing. What is Search Engine Optimization?. Search engine optimization. (. SEO. ) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results.. Sandy Cwach, Designer. SMCI Design, . LLC. (System Management Consultants Internet Design). www.smcid.net. info@smcid.net. . SEO. (Search . Engin. e Optimization). What is SEO?. Making web pages easy to find, easy to crawl and easy to categorize.. What is a Search Engine?. It is an information retrieval system designed to help find information stored on a computer system. Search engines are the librarians of the web.. Search engine . indexing = . SEO is like the website\'s blood supply. Just the same as our bodies cannot work without blood circulation The Desired Brand Effect Stand Out in a Saturated Market with a Timeless Brand WordPressamp174amp160SEO Successamp160Search Engine Optimization for Your WordPress Website or Blogamp160Hands-on, up-to-the-minute SEO techniques specifically for WordPress usersamp160WordPress gives you amazingly powerful SEO tools: this hands-on guide will help you make the most of them Written specifically for WordPress users, this guide covers all you need: built-in WordPress capabilities, third-party plugins, well-integrated web resources, and more. Whether you manage a large-scale site or a personal blog, Jacob Aull will help you integrate SEO into all you do, from strategy through optimization of existing content. New to SEO? Already do it for a living? Either way, WordPress SEO Success will help you drive the traffic you want--and the value you need Build a complete SEO strategy--and a content plan that aligns with it Choose the best WordPress SEO tools and plugins for your needs Uncover quick, powerful ways to improve your site Identify and research keywords far more effectively Reflect SEO in architecture via site mapping and marketing funnels Sensibly manage the inevitable tradeoffs of optimization Improve SEO even if youampre running a free WordPress.com blog Leverage content themes and keyword-driven blogging techniques Optimize ampblog-meets-websiteamp and ampmultiple blogs+sitesamp deployments Strengthen your rankings by intelligently using social media Optimize your sites for smartphones and tablets Measure performance via free analytics--including mobile analytics Integrate organic SEO with paid advertising Avoid todayamps worst SEO blundersamp160 Jacob Aull, principal of Zen Fires Digital Marketing, has been in Internet marketing since the label existed. He began doing web design and branding in the late amp90s as an agency partner. While transitioning deeper into online and search marketing, he earned an M.S. in marketing from Georgia Stateamps Robinson College of Business in 2009. There he customized his own degree program, executing an independent capstone thesis on social media marketing. In 2010, the university asked him to write and teach its first course on social media marketing, which he continues today. Aull edited Prentice Hallamps first social media marketing textbook, and wrote its accompanying instructoramps manual. He co-founded and chaired the Atlanta Interactive Marketing Association Social Media SIG, and speaks widely on social and search marketing.amp160 UPDATED FOR 2020 Hack your way to Google first page in 2020 WITHOUT paying a dime to anyone.Who is this WordPress SEO guide written for? If you dream of owning or managing a WordPress blog and promoting its contents using Google Search Engine, this book is written for you.Maybe you are a Webmaster of many sites, an SEO expert, or someone passionate about how SEO works, this guide is meant for you.If you are a Webmaster passionate about SEO best practices, this guide is written for you.If you plan to depend primarily on search engines for organic traffic to your blog, this guide is meant for you.If you plan to build a WordPress website that will still rank on Google years from now, this SEO guide is written for you.Basically, this book contains 200+ action steps to implementing WordPress SEO.Whether your blog is new or old you are a beginner or you\'ve been in the game for long, this is the book for you. Read a step and implement on your site and then move on to another and within a month, your contents are already showing up on Google.Pick a copy of this book today SEO 101 Search Engine Optimization For WordPress Beginners is the most authoritative book published yet on the subject of Search Engine Optimization (SEO), especially as relates to WordPress beginners.In SEO 101, you will get to know, first hand, the true secrets that govern the process of dominating search engines, particularly, Google.More than ever, this book guarantees staying in the search engines\' good graces and not just enjoying a one-minute SEO show with SERP results.The fact that there is no traffic that converts as brilliantly as organic traffic is well documented...unfortunately, it is the hardest thing to achieve online as a newbie.This means that the money goes elsewhere, sales are missed and subscribers lostThis is not a pretty scenario, nor is it one to be proud of... SEO 101 was written to ensure that you, the WordPress newbie, attract organic traffic even when you sleep this traffic, it is also expected, will land you awesome visitors even when you are busy with other things...these visitors will buy from you, improve your traffic and rankings and ultimately, become long term subscribers, customers, and clients.The most interesting thing about SEO 101 is that the wisdom in its pages can both serve as an interesting guide to the complete newbie and a close companion to the already acclaimed WP SEO master or pro... If you\'d want to take a peep into the contents of this awesome book, here we go1. The Concept of SEO2. Basic Terms3. On Page and Off Page SEO4. Some Basics about SEO you Should Know5. Keyword Research6. Basic SEO Tips and \'Tricks\'7. Advanced SEO Tips and \'Tricks\'8. Authority and Trust9. Avoiding a Google Penalty10. Ensuring Conversion from your SEO Efforts11. The Rest of the Story12. Some (Serious) SEO Questions Answered.Usually, it shouldn\'t take another well-written book to convince you that you need to work on your organic traffic...SEO 101 is all that you will ever need to master the intricate art of SEO, attract organic traffic, and nicely dominate the SERPs for your chosen keywords.No tip has been spared in this lenhy SEO guide for WordPress users.Now, Akaahan Terungwa, a foremost SEO expert has made the most authoritative entry on SEO cheaper than peanuts...if you are a WordPress beginner and have traffic or conversion issues, you either pick this book now - or forever languish in deep regret...